Job Description
Qualifications
You are a born storyteller who lives and breathes products
You are a great teammate who can easily balance structure with dynamic environments
6+ years of relevant work experience in Product Strategy, Global Product Marketing, or Strategy Consulting at a premier firm, demonstrating at least one promotion in a relevant role
Industry experience in Advertising/Media, Gaming, or B2B Technology
Excellent verbal and written communication skills, with a capacity for highly structured and rigorous quantitative and qualitative analysis
Strong interpersonal skills at all levels and demonstrated ability to work collaboratively across different functions and business units
Ability to work in self-directed, fast-paced, results-oriented work environments
Self-motivated problem solver who thrives in a dynamic and customer-focused environment
Strong organizational and troubleshooting skills with attention to detail
Ability to maintain composure in stressful situations, respond to customer needs quickly and effectively, and adapt to change
Highly analytical, technically proficient, and able to learn new tools and software quickly
Proven leadership through influence
A Great Saga Needs All Sorts of Heroes
Benefits
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
401(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance
In the U.S., the standard base pay range for this role is $87,480.00 - $161,+10.00 Annual
These values reflect the expected base pay range of new hires across all U.S. locations
In addition to a competitive base pay, employees in this role may be eligible for incentive compensation
Incentive compensation is not guaranteed
Responsibilities
Reports To: Director, Product Marketing
We are seeking a Product Marketing Manager to shape our product roadmap and go-to-market
You will define & launch products that allow brands to reach and connect with consumers in fresh and impactful ways
You will play an instrumental role in working with Product, Marketing, and Sales leadership
Serve as the 'voice of the customer' to Product, gathering insights internally and externally, and conducting assessments of market trends, ensuring that we are building the right products for the right customers
Lead go-to-market strategy for the launch and scaling of products, including defining product positioning, key messages, marketing strategy, and sales enablement, and leading the cross-functional GTM process
Own Product communications and partner with Business Marketing to drive marketing campaigns
Craft sales & marketing collateral in various formats (e.g., slides, videos, one-pagers)
Act as a partner and counselor to Sales and Business Marketing teams and as the face of Product with clients
Job description
Craft:
Job Description:
Job Title: Product Marketing Manager (B2B Ads) | Activision Blizzard Media
Reports To: Director, Product Marketing
Location: New York, NY (Hybrid)
Your Role Within the Kingdom
Activision Blizzard Media is a rapidly growing business created to connect advertisers with our 350M+ global player base across Activision, Blizzard, and King. The initial goal of this thriving start-up effort has been to create premium, innovative advertising experiences for world-class casual mobile games like King’s Candy Crush Saga. Looking ahead, we are developing player-first advertising experiences across the Activision Blizzard portfolio, including high-growth areas like eSports.
This is a really exciting time to join this growing business. We are seeking a Product Marketing Manager to shape our product roadmap and go-to-market. You are a born storyteller who lives and breathes products. You are a great teammate who can easily balance structure with dynamic environments. You will define & launch products that allow brands to reach and connect with consumers in fresh and impactful ways. You will play an instrumental role in working with Product, Marketing, and Sales leadership.
Your role within Activision Blizzard Media:
• Serve as the 'voice of the customer' to Product, gathering insights internally and externally, and conducting assessments of market trends, ensuring that we are building the right products for the right customers
• Lead go-to-market strategy for the launch and scaling of products, including defining product positioning, key messages, marketing strategy, and sales enablement, and leading the cross-functional GTM process
• Own Product communications and partner with Business Marketing to drive marketing campaigns. Craft sales & marketing collateral in various formats (e.g., slides, videos, one-pagers)
• Act as a partner and counselor to Sales and Business Marketing teams and as the face of Product with clients
Knowledge and Skills
• 6+ years of relevant work experience in Product Strategy, Global Product Marketing, or Strategy Consulting at a premier firm, demonstrating at least one promotion in a relevant role
• BA/BS degree from a top-tier school, MBA a plus
• Industry experience in Advertising/Media, Gaming, or B2B Technology
• Excellent verbal and written communication skills, with a capacity for highly structured and rigorous quantitative and qualitative analysis
• Strong interpersonal skills at all levels and demonstrated ability to work collaboratively across different functions and business units.
• Ability to work in self-directed, fast-paced, results-oriented work environments
• Self-motivated problem solver who thrives in a dynamic and customer-focused environment
• Strong organizational and troubleshooting skills with attention to detail
• Ability to maintain composure in stressful situations, respond to customer needs quickly and effectively, and adapt to change
• Highly analytical, technically proficient, and able to learn new tools and software quickly
• Proven leadership through influence
About Activision Blizzard Media
Activision Blizzard Media is the gateway for brands to the #1 cross-platform gaming company in the western world, with hundreds of millions of players across over 1+0 countries. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports opportunities like the Call of Duty® and Overwatch® Leagues, and some of the top PC and console gaming franchises such as World of Warcraft®, Call of Duty®, and StarCraft®. The idea is simple: great game experiences offer great marketing experiences.
A Great Saga Needs All Sorts of Heroes
King strives to be a place where everyone can be their most authentic self. We recognize that diversity, equity and inclusion is a vital and continuous conversation, and that change only happens when we all come together. It’s our mission to build a diverse and inclusive Kingdom for our people, players, and community.
Making the World Playful
Making the World Playful is our mission – it’s the thread that connects our people, our players, and our passion for our games. Let’s face it, who doesn’t love a bit of fun?
Kingsters are seriously playful: creative thinkers who balance art and science to bring moments of magic to millions daily. But our players aren’t the only ones that can level-up. We’re always looking for ways to champion each other and make what’s already great, even better.
So, if this feels like a fun way to spend your days, and you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful.
Applications needs to be in English.
Discover King at careers.king.com
Rewards
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the U.S., the standard base pay range for this role is $87,480.00 - $161,+10.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.
You are a born storyteller who lives and breathes products
You are a great teammate who can easily balance structure with dynamic environments
6+ years of relevant work experience in Product Strategy, Global Product Marketing, or Strategy Consulting at a premier firm, demonstrating at least one promotion in a relevant role
Industry experience in Advertising/Media, Gaming, or B2B Technology
Excellent verbal and written communication skills, with a capacity for highly structured and rigorous quantitative and qualitative analysis
Strong interpersonal skills at all levels and demonstrated ability to work collaboratively across different functions and business units
Ability to work in self-directed, fast-paced, results-oriented work environments
Self-motivated problem solver who thrives in a dynamic and customer-focused environment
Strong organizational and troubleshooting skills with attention to detail
Ability to maintain composure in stressful situations, respond to customer needs quickly and effectively, and adapt to change
Highly analytical, technically proficient, and able to learn new tools and software quickly
Proven leadership through influence
A Great Saga Needs All Sorts of Heroes
Benefits
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
401(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance
In the U.S., the standard base pay range for this role is $87,480.00 - $161,+10.00 Annual
These values reflect the expected base pay range of new hires across all U.S. locations
In addition to a competitive base pay, employees in this role may be eligible for incentive compensation
Incentive compensation is not guaranteed
Responsibilities
Reports To: Director, Product Marketing
We are seeking a Product Marketing Manager to shape our product roadmap and go-to-market
You will define & launch products that allow brands to reach and connect with consumers in fresh and impactful ways
You will play an instrumental role in working with Product, Marketing, and Sales leadership
Serve as the 'voice of the customer' to Product, gathering insights internally and externally, and conducting assessments of market trends, ensuring that we are building the right products for the right customers
Lead go-to-market strategy for the launch and scaling of products, including defining product positioning, key messages, marketing strategy, and sales enablement, and leading the cross-functional GTM process
Own Product communications and partner with Business Marketing to drive marketing campaigns
Craft sales & marketing collateral in various formats (e.g., slides, videos, one-pagers)
Act as a partner and counselor to Sales and Business Marketing teams and as the face of Product with clients
Job description
Craft:
Job Description:
Job Title: Product Marketing Manager (B2B Ads) | Activision Blizzard Media
Reports To: Director, Product Marketing
Location: New York, NY (Hybrid)
Your Role Within the Kingdom
Activision Blizzard Media is a rapidly growing business created to connect advertisers with our 350M+ global player base across Activision, Blizzard, and King. The initial goal of this thriving start-up effort has been to create premium, innovative advertising experiences for world-class casual mobile games like King’s Candy Crush Saga. Looking ahead, we are developing player-first advertising experiences across the Activision Blizzard portfolio, including high-growth areas like eSports.
This is a really exciting time to join this growing business. We are seeking a Product Marketing Manager to shape our product roadmap and go-to-market. You are a born storyteller who lives and breathes products. You are a great teammate who can easily balance structure with dynamic environments. You will define & launch products that allow brands to reach and connect with consumers in fresh and impactful ways. You will play an instrumental role in working with Product, Marketing, and Sales leadership.
Your role within Activision Blizzard Media:
• Serve as the 'voice of the customer' to Product, gathering insights internally and externally, and conducting assessments of market trends, ensuring that we are building the right products for the right customers
• Lead go-to-market strategy for the launch and scaling of products, including defining product positioning, key messages, marketing strategy, and sales enablement, and leading the cross-functional GTM process
• Own Product communications and partner with Business Marketing to drive marketing campaigns. Craft sales & marketing collateral in various formats (e.g., slides, videos, one-pagers)
• Act as a partner and counselor to Sales and Business Marketing teams and as the face of Product with clients
Knowledge and Skills
• 6+ years of relevant work experience in Product Strategy, Global Product Marketing, or Strategy Consulting at a premier firm, demonstrating at least one promotion in a relevant role
• BA/BS degree from a top-tier school, MBA a plus
• Industry experience in Advertising/Media, Gaming, or B2B Technology
• Excellent verbal and written communication skills, with a capacity for highly structured and rigorous quantitative and qualitative analysis
• Strong interpersonal skills at all levels and demonstrated ability to work collaboratively across different functions and business units.
• Ability to work in self-directed, fast-paced, results-oriented work environments
• Self-motivated problem solver who thrives in a dynamic and customer-focused environment
• Strong organizational and troubleshooting skills with attention to detail
• Ability to maintain composure in stressful situations, respond to customer needs quickly and effectively, and adapt to change
• Highly analytical, technically proficient, and able to learn new tools and software quickly
• Proven leadership through influence
About Activision Blizzard Media
Activision Blizzard Media is the gateway for brands to the #1 cross-platform gaming company in the western world, with hundreds of millions of players across over 1+0 countries. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports opportunities like the Call of Duty® and Overwatch® Leagues, and some of the top PC and console gaming franchises such as World of Warcraft®, Call of Duty®, and StarCraft®. The idea is simple: great game experiences offer great marketing experiences.
A Great Saga Needs All Sorts of Heroes
King strives to be a place where everyone can be their most authentic self. We recognize that diversity, equity and inclusion is a vital and continuous conversation, and that change only happens when we all come together. It’s our mission to build a diverse and inclusive Kingdom for our people, players, and community.
Making the World Playful
Making the World Playful is our mission – it’s the thread that connects our people, our players, and our passion for our games. Let’s face it, who doesn’t love a bit of fun?
Kingsters are seriously playful: creative thinkers who balance art and science to bring moments of magic to millions daily. But our players aren’t the only ones that can level-up. We’re always looking for ways to champion each other and make what’s already great, even better.
So, if this feels like a fun way to spend your days, and you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful.
Applications needs to be in English.
Discover King at careers.king.com
Rewards
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the U.S., the standard base pay range for this role is $87,480.00 - $161,+10.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.
💡 Quick Summary
Seeking a career-building opportunity? The Product Marketing Manager |B2B Ads| | Activision Blizzard Media position is now open for candidates interested in the Marketing Executive Jobs sector. This role in New York City offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
