Job Description
Job Title: Public Relations Manager
Job Summary:
The Public Relations Manager cares for Sealaska’s media strategy and public narrative, alongside Sealaska’s Shareholder Communications Director and Sealaska’s Communications Team building trusted media relationships, shaping values-aligned messaging and supporting leadership during both proactive storytelling and sensitive issues. Day-to-day communications support will be shared across the Shareholder Communications team, with clear priorities established by the Director of Shareholder Communications and the President. This role compliments Sealaska’s broader shareholder communications function by strengthening earned media and public narrative while contributing to the day-to-day communications efforts as part of a collaborative team.
Media & Strategy
Co-develop and manage Sealaska's overall earned and owned media relations strategy.
Build and maintain strong, respectful relationships with shareholders.
Identify proactive media opportunities that reflect Sealaska’s business strength, shareholder impact and long-term vision.
Serve as the primary media contact — press inquiries, interviews, story development
Pitch stories that highlight Sealaska's business leadership. Cultural responsibility, shareholder impact and long-term vision.
Public Narrative & Message Development
Shape clear, accurate, and values aligned messaging for public audiences, ensuring consistency with shareholder-facing communications.
Translate complex corporate, financial and governance topics into accessible public messaging.
Develop key messages, talking points, FAQs and background materials.
Media Response & Issues Management
Serves as a primary point of contact for media inquiries.
Monitor and respond to social media posts.
Lead responsive strategy for sensitive or high visibility issues with leadership.
Draft and coordinate press statements and responses in collaboration with leadership and legal counsel, if needed.
Monitor media coverage and emerging issues related to Sealaska.
Leaderships & Spokesperson Support
Prepare executives and Board members for media engagements, including interview preparation and message framing.
Coordinate and support designated spokespeople.
Provide media insights and guidance to leadership.
Support the annual Board of Directors’ election process.
Lead communications and campaign planning with Board Endorsed Candidates during each election cycle.
Social Media Platforms & Management Systems
Skilled in managing organizational social channels (LinkedIn, Facebook, Instagram, YouTube, etc.) including content planning, scheduling, engagement, community management, and performance tracking.
Collaborate & Team Support
Work in close partnerships with the Director of Shareholder Communications to align public and shareholder messaging.
Contribute to drafting and reviewing routine communications, including announcements, updates and external and internal facing materials.
Provide communication support during periods of increased activity, emerging issues or time sensitive needs.
Provide strategic direction and review for media-related work produced by the Communications Specialist.
Collaborate with internal teams to support integrated communications efforts.
Monitor, Reporting & Continuous Improvement
Track media coverage, reach, and key themes.
Provide regular updates and insights to leadership.
Continuously refine media strategy based on performance and organizational needs.
Other duties as assigned.
Required Skills/Abilities:
Proficient with social media management systems such as Sprout or similar tools to streamline workflows, maintain consistency, and report on key metrics.
Demonstrated proficiency in development of communications strategies and solutions.
Familiarity with multiple content-management, editing and project-tracking tools.
Proficiency with Microsoft Office applications in a PC and Mac environment.
Demonstrated experience in developing and maintaining social media sites, such as Facebook. LinkedIn, and Instagram.
Excellent writing skills: experience writing engaging, original, accurate articles or promotional materials for publication, for both professional and general audiences.
Experience writing and successfully pitching press releases, and communicating and developing relationships with the news media, including - but not limited to – newspapers, TV, radio and blogs.
Excellent editing skills: Demonstrated experience improving articles or promotional materials for publication for both professional and general audiences.
Familiarity with project management and workflow tools such as Monday.com (or similar) to organize tasks, manage timelines, and support cross functional collaboration.
Ability to independently publish, update, and optimize web content using CMS platforms such as WordPress or equivalent systems.
Education and Experience:
Bachelor's degree in communications or related degree. In lieu of degree, a minimum of 5 years’ experience.
3-5 year years of related experience must be in a managerial position.
Experience using media intelligence and distribution platforms (e.g., Cision, Meltwater, Muck Rack, or comparable tools) for media list management, press release distribution, coverage tracking, and sentiment monitoring.
Proficiency with email marketing platforms (e.g., Mailchimp or similar) for building campaigns, managing segmented audiences, conducting A/B testing, and analyzing performance analytics.
Advanced experience with Canva for producing professional digital and print assets.
Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign preferred) for brand aligned creative development.
Working Conditions:
The physical and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Review the Benefits associated with this position: https://www.sealaska.com/benefits/
What To Know
Sealaska and its affiliates do not make job offers without first conducting live in-person or virtual interviews, and they do not conduct interviews by email/text. Please be sure to confirm the legitimacy of all job postings on the sealska.com careers page and https://jobs.dayforcehcm.com/en-US/sealaska/CANDIDATEPORTAL careers site before sharing any of your personal information.
Who is Sealaska? Established in 1972, Sealaska is the Alaska Native regional corporation for Southeast Alaska. Our 23,000 shareholders are Tlingit, Haida and Tsimshian people with more than 10,000 years of ancestral ties to the oceans, forests and communities of Southeast Alaska. We serve the twin goals of economic prosperity and environmental protection.
We are committed to providing the best possible climate for maximum development and goal achievement for all our employees. As a Native-owned company, Sealaska Corporation is proud to promote an inclusive and diverse workplace, with respect for the cultural traditions in the communities where we operate.
Sealaska Corporation is an equal opportunity employer. All applicants are considered without regard to race, color, sex, gender, age, religion or religious creed, national origin, ancestry, citizenship, marital status, ****** orientation, gender identity, gender expression, genetic information, physical or mental disability, military or veteran status, or any other characteristic protected by law. However, preference may be extended to an enrolled member of a federally-recognized Indian Tribe.*
“Indian Tribe” means an Indian Tribe, band, nation, or other organized group or community, including any Alaska Native village or regional or village corporation as defined in or established pursuant to the Alaska Native Claims Settlement Act (85 Stat. 668; 43 U.S.C. 1601) which is recognized as eligible for the special programs and services provided by the United States to Indians because of their status as Indians.
Job Summary:
The Public Relations Manager cares for Sealaska’s media strategy and public narrative, alongside Sealaska’s Shareholder Communications Director and Sealaska’s Communications Team building trusted media relationships, shaping values-aligned messaging and supporting leadership during both proactive storytelling and sensitive issues. Day-to-day communications support will be shared across the Shareholder Communications team, with clear priorities established by the Director of Shareholder Communications and the President. This role compliments Sealaska’s broader shareholder communications function by strengthening earned media and public narrative while contributing to the day-to-day communications efforts as part of a collaborative team.
Media & Strategy
Co-develop and manage Sealaska's overall earned and owned media relations strategy.
Build and maintain strong, respectful relationships with shareholders.
Identify proactive media opportunities that reflect Sealaska’s business strength, shareholder impact and long-term vision.
Serve as the primary media contact — press inquiries, interviews, story development
Pitch stories that highlight Sealaska's business leadership. Cultural responsibility, shareholder impact and long-term vision.
Public Narrative & Message Development
Shape clear, accurate, and values aligned messaging for public audiences, ensuring consistency with shareholder-facing communications.
Translate complex corporate, financial and governance topics into accessible public messaging.
Develop key messages, talking points, FAQs and background materials.
Media Response & Issues Management
Serves as a primary point of contact for media inquiries.
Monitor and respond to social media posts.
Lead responsive strategy for sensitive or high visibility issues with leadership.
Draft and coordinate press statements and responses in collaboration with leadership and legal counsel, if needed.
Monitor media coverage and emerging issues related to Sealaska.
Leaderships & Spokesperson Support
Prepare executives and Board members for media engagements, including interview preparation and message framing.
Coordinate and support designated spokespeople.
Provide media insights and guidance to leadership.
Support the annual Board of Directors’ election process.
Lead communications and campaign planning with Board Endorsed Candidates during each election cycle.
Social Media Platforms & Management Systems
Skilled in managing organizational social channels (LinkedIn, Facebook, Instagram, YouTube, etc.) including content planning, scheduling, engagement, community management, and performance tracking.
Collaborate & Team Support
Work in close partnerships with the Director of Shareholder Communications to align public and shareholder messaging.
Contribute to drafting and reviewing routine communications, including announcements, updates and external and internal facing materials.
Provide communication support during periods of increased activity, emerging issues or time sensitive needs.
Provide strategic direction and review for media-related work produced by the Communications Specialist.
Collaborate with internal teams to support integrated communications efforts.
Monitor, Reporting & Continuous Improvement
Track media coverage, reach, and key themes.
Provide regular updates and insights to leadership.
Continuously refine media strategy based on performance and organizational needs.
Other duties as assigned.
Required Skills/Abilities:
Proficient with social media management systems such as Sprout or similar tools to streamline workflows, maintain consistency, and report on key metrics.
Demonstrated proficiency in development of communications strategies and solutions.
Familiarity with multiple content-management, editing and project-tracking tools.
Proficiency with Microsoft Office applications in a PC and Mac environment.
Demonstrated experience in developing and maintaining social media sites, such as Facebook. LinkedIn, and Instagram.
Excellent writing skills: experience writing engaging, original, accurate articles or promotional materials for publication, for both professional and general audiences.
Experience writing and successfully pitching press releases, and communicating and developing relationships with the news media, including - but not limited to – newspapers, TV, radio and blogs.
Excellent editing skills: Demonstrated experience improving articles or promotional materials for publication for both professional and general audiences.
Familiarity with project management and workflow tools such as Monday.com (or similar) to organize tasks, manage timelines, and support cross functional collaboration.
Ability to independently publish, update, and optimize web content using CMS platforms such as WordPress or equivalent systems.
Education and Experience:
Bachelor's degree in communications or related degree. In lieu of degree, a minimum of 5 years’ experience.
3-5 year years of related experience must be in a managerial position.
Experience using media intelligence and distribution platforms (e.g., Cision, Meltwater, Muck Rack, or comparable tools) for media list management, press release distribution, coverage tracking, and sentiment monitoring.
Proficiency with email marketing platforms (e.g., Mailchimp or similar) for building campaigns, managing segmented audiences, conducting A/B testing, and analyzing performance analytics.
Advanced experience with Canva for producing professional digital and print assets.
Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign preferred) for brand aligned creative development.
Working Conditions:
The physical and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Review the Benefits associated with this position: https://www.sealaska.com/benefits/
What To Know
Sealaska and its affiliates do not make job offers without first conducting live in-person or virtual interviews, and they do not conduct interviews by email/text. Please be sure to confirm the legitimacy of all job postings on the sealska.com careers page and https://jobs.dayforcehcm.com/en-US/sealaska/CANDIDATEPORTAL careers site before sharing any of your personal information.
Who is Sealaska? Established in 1972, Sealaska is the Alaska Native regional corporation for Southeast Alaska. Our 23,000 shareholders are Tlingit, Haida and Tsimshian people with more than 10,000 years of ancestral ties to the oceans, forests and communities of Southeast Alaska. We serve the twin goals of economic prosperity and environmental protection.
We are committed to providing the best possible climate for maximum development and goal achievement for all our employees. As a Native-owned company, Sealaska Corporation is proud to promote an inclusive and diverse workplace, with respect for the cultural traditions in the communities where we operate.
Sealaska Corporation is an equal opportunity employer. All applicants are considered without regard to race, color, sex, gender, age, religion or religious creed, national origin, ancestry, citizenship, marital status, ****** orientation, gender identity, gender expression, genetic information, physical or mental disability, military or veteran status, or any other characteristic protected by law. However, preference may be extended to an enrolled member of a federally-recognized Indian Tribe.*
“Indian Tribe” means an Indian Tribe, band, nation, or other organized group or community, including any Alaska Native village or regional or village corporation as defined in or established pursuant to the Alaska Native Claims Settlement Act (85 Stat. 668; 43 U.S.C. 1601) which is recognized as eligible for the special programs and services provided by the United States to Indians because of their status as Indians.
💡 Quick Summary
Seeking a career-building opportunity? The Public Relations Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Anchorage offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
