Job Description
Role Objectives
• Develop & Implement the Regional Trade/Shopper Marketing & Distribution Strategy for the regions in coordination with Marketing and Regional Sales Teams aligning with Business objectives.
• Effectively partner & drive the Sell-In and Sell-Out Strategy for the region.
Key Responsibilities
• Develop the Sales & Distribution (Go-To-Market) strategy for the region in conjunction with Shopper marketing teams to enable best-in-class Market & Outlet coverage & Wtd. Distribution for Brands. Constantly engage with the regional field teams to ensure timely and quality execution of the same.
• Develop & Implement the Sell-Out strategy, create compelling brand connections with shoppers at the point of purchase: Deliver best-in-class brand campaigns at the point of purchase. Activate relevant / multiple touchpoints in store so that the brand engages and wins with target shoppers. This requires
• Work in sync with shopper/brand teams to create powerful activation platforms.
• Lead by innovation to increase brand prominence amongst target shoppers in the region.
• Develop differentiated Point of Sales Material by channel that is clutter-breaking and gives a synergistic ‘look & feel’ to a campaign. Develop a POP vision that drives brand & category messaging and brings alive brand imagery in store.
• Design programs and oversee plans that motivate or create excitement in regions including distributor sales team (i.e. sales off-site, sales launch, incentives for a Sales team, conventions, and team building activities)
• Effectively partner with region head, brand team, shopper team to plan & roll
• Develop & Implement the Regional Trade/Shopper Marketing & Distribution Strategy for the regions in coordination with Marketing and Regional Sales Teams aligning with Business objectives.
• Effectively partner & drive the Sell-In and Sell-Out Strategy for the region.
Key Responsibilities
• Develop the Sales & Distribution (Go-To-Market) strategy for the region in conjunction with Shopper marketing teams to enable best-in-class Market & Outlet coverage & Wtd. Distribution for Brands. Constantly engage with the regional field teams to ensure timely and quality execution of the same.
• Develop & Implement the Sell-Out strategy, create compelling brand connections with shoppers at the point of purchase: Deliver best-in-class brand campaigns at the point of purchase. Activate relevant / multiple touchpoints in store so that the brand engages and wins with target shoppers. This requires
• Work in sync with shopper/brand teams to create powerful activation platforms.
• Lead by innovation to increase brand prominence amongst target shoppers in the region.
• Develop differentiated Point of Sales Material by channel that is clutter-breaking and gives a synergistic ‘look & feel’ to a campaign. Develop a POP vision that drives brand & category messaging and brings alive brand imagery in store.
• Design programs and oversee plans that motivate or create excitement in regions including distributor sales team (i.e. sales off-site, sales launch, incentives for a Sales team, conventions, and team building activities)
• Effectively partner with region head, brand team, shopper team to plan & roll
💡 Quick Summary
Seeking a career-building opportunity? The Regional Trade Marketing Manager for a leading FMCG position is now open for candidates interested in the Marketing Executive Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
