Job Description
Location
Baulkham Hills NSW
Full job description
8837
Product Marketing
Full Time
Hybrid
Baulkham Hills, Australia
Job Description
Overview
Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.
At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.
Are you in? Read on for more details about this particular role.
Responsibilities
Job Summary:
The Segment Marketing Manager – Energy & Emerging Markets is responsible for driving market expansion, brand awareness, and customer engagement within the Energy sector and new market opportunities with a focus on Australia and New Zealand. This role requires a strategic and commercially driven marketer who identifies and capitalizes on new growth opportunities, develops long-term commercial strategies, and ensures sustainable business expansion. Success in this position demands an entrepreneurial mindset, strong business acumen, and the ability to shape and execute go-to-market strategies. Additionally, this role has a regional product focus on Fire Service Products, including Fire Service Respiratory Protection, Fire Protective Clothing & First Responder Helmets, Connected Firefighter, Air-Purifying Respirators (APR) ensuring strong product positioning and market adoption within Industrial and Fire applications.
Key Responsibilities:
Market Expansion Strategy: Develop and implement go-to-market strategies tailored to the Energy sector and new market opportunities with an initial focus on Australia, focusing on customer acquisition, engagement, and brand positioning.
Strategic Commercial Planning: Develop and implement long-term commercial strategies to ensure sustainable business growth and profitability.
Customer & Market Insights: Conduct in-depth market research to understand customer behaviors, competitive landscapes, and economic trends to inform marketing decisions.
Brand Building & Awareness: Localize global brand initiatives to ensure relevance, resonance, and impact within each emerging market.
Regional Product Focus: Lead marketing initiatives for Fire Service Products, ensuring strong market positioning and adoption across Industrial and Fire Service segments.
Promote Platforms & Solutions: Drive value-centric selling approach by emphasizing core product platforms, connected solutions, and service offerings to differentiate MSA’s portfolio.
Cross-functional Collaboration: Work closely with sales, product, channels, marcom and finance teams to align marketing efforts with business objectives and growth targets.
Business Performance Monitoring: Define and track clear Key Performance Indicators (KPIs) to measure success, analyze results, and adjust tactics or initiatives as needed to improve performance.
Innovation & Competitive Positioning: Continuously assess the competitive landscape and leverage insights to refine value propositions, pricing, and messaging.
Execution & Agility: Implement, test, and iterate marketing strategies, optimizing resource allocation for maximum impact, utilizing the MSA Business System Principles.
Market Priorities:
Fire applications: Fire services, Defence services, Government key accounts
Industrial applications: Mining, OGPC
Emerging markets: Utilities, Renewable Energy, and other high-growth sectors as identified
Qualifications
Experience (required):
Minimum five (5) years of experience in B2B marketing, with a focus on industrial safety, energy markets, or respiratory protection products.
Proven ability to develop and execute market expansion strategies in competitive and regulated industries.
Proven track record of launching and scaling marketing initiatives in diverse global regions.
Experience of managing product lines from support through to upskilling and outbound marketing to target market segments
Profile: analytical, business insight and entrepreneurship
Demonstrated ability to work effectively with technical products in a collaborative environment.
Exemplary communication, organizational, critical thinking, strategy development and project management skills.
Proven ability to acquire and understand customer needs and to translate those needs into differential product solutions
Results-oriented, creative to find solutions
Experience (preferred):
Knowledge of technical products, standards and regulations of the safety industry
Product line management experience (industrial, cloud-based technology)
Knowledge and understanding of channel business, and project-based business in the Oil & Gas, Petrochemical and Chemical, and Mining segments
Technical sales process and/or customer-facing role experience
Ability to understand evolving technology as a source for customer solutions and competitive advantage.
Ability to enthusiastically communicate MSA’s vision and strategy.
Experience with CRM systems, such as Salesforce.com
SAP ECC experience, Power BI
MS Office management & Excel proficiency
Education:
Bachelor’s degree in Marketing, Engineering
Project management, strategic planning, value proposition generation
Fluent in English
#LI-MA2
#LI-Hybrid
MSA is committed to the principles of equal employment opportunity and to providing a workplace that is free from unlawful discrimination. As such, it is MSA’s policy not to discriminate against any employee or applicant for employment on the basis of the person’s age, color, creed, disability, ethnicity, race, religion, gender, marital status, sex, ****** orientation, gender identity, national origin, citizenship status, veteran’s status, genetic information, political affiliation, disabling condition, or any other category protected by applicable federal, state, or local law. MSA also makes reasonable accommodations for individuals with disabilities who are otherwise qualified to perform a job unless such accommodations would impose an undue hardship. If you are an individual with a disability and need an accommodation to assist you in navigating this career site, let us know. For US applicants, know your rights, click here.
Equal Employment Opportunity Employer
Affirmative Action Employer - Individuals with Disabilities/Protected Veterans
How do I know if a job opening that lists MSA is legitimate or is fraudulent? MSA posts its legitimate job openings to this MSA Career Center. MSA will only make job offers after a formal interview has been completed. All electronic communications related to openings and offers will come from email addresses with the domain @msasafety.com or @talent.icims.eu. Significantly, MSA would never ask for your financial information or social security number as part of the interview and pre-offer process.
MSA has been told that there are fraudulent job posting on the internet that use the names of large corporations, including MSA, and that request personal or sensitive information from individuals who respond. Please be cautious and check any MSA job posting on this MSA Career Center to confirm it is legitimate. MSA is not responsible for any fraudulent activity that could arise from these sorts of schemes.
Baulkham Hills NSW
Full job description
8837
Product Marketing
Full Time
Hybrid
Baulkham Hills, Australia
Job Description
Overview
Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.
At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.
Are you in? Read on for more details about this particular role.
Responsibilities
Job Summary:
The Segment Marketing Manager – Energy & Emerging Markets is responsible for driving market expansion, brand awareness, and customer engagement within the Energy sector and new market opportunities with a focus on Australia and New Zealand. This role requires a strategic and commercially driven marketer who identifies and capitalizes on new growth opportunities, develops long-term commercial strategies, and ensures sustainable business expansion. Success in this position demands an entrepreneurial mindset, strong business acumen, and the ability to shape and execute go-to-market strategies. Additionally, this role has a regional product focus on Fire Service Products, including Fire Service Respiratory Protection, Fire Protective Clothing & First Responder Helmets, Connected Firefighter, Air-Purifying Respirators (APR) ensuring strong product positioning and market adoption within Industrial and Fire applications.
Key Responsibilities:
Market Expansion Strategy: Develop and implement go-to-market strategies tailored to the Energy sector and new market opportunities with an initial focus on Australia, focusing on customer acquisition, engagement, and brand positioning.
Strategic Commercial Planning: Develop and implement long-term commercial strategies to ensure sustainable business growth and profitability.
Customer & Market Insights: Conduct in-depth market research to understand customer behaviors, competitive landscapes, and economic trends to inform marketing decisions.
Brand Building & Awareness: Localize global brand initiatives to ensure relevance, resonance, and impact within each emerging market.
Regional Product Focus: Lead marketing initiatives for Fire Service Products, ensuring strong market positioning and adoption across Industrial and Fire Service segments.
Promote Platforms & Solutions: Drive value-centric selling approach by emphasizing core product platforms, connected solutions, and service offerings to differentiate MSA’s portfolio.
Cross-functional Collaboration: Work closely with sales, product, channels, marcom and finance teams to align marketing efforts with business objectives and growth targets.
Business Performance Monitoring: Define and track clear Key Performance Indicators (KPIs) to measure success, analyze results, and adjust tactics or initiatives as needed to improve performance.
Innovation & Competitive Positioning: Continuously assess the competitive landscape and leverage insights to refine value propositions, pricing, and messaging.
Execution & Agility: Implement, test, and iterate marketing strategies, optimizing resource allocation for maximum impact, utilizing the MSA Business System Principles.
Market Priorities:
Fire applications: Fire services, Defence services, Government key accounts
Industrial applications: Mining, OGPC
Emerging markets: Utilities, Renewable Energy, and other high-growth sectors as identified
Qualifications
Experience (required):
Minimum five (5) years of experience in B2B marketing, with a focus on industrial safety, energy markets, or respiratory protection products.
Proven ability to develop and execute market expansion strategies in competitive and regulated industries.
Proven track record of launching and scaling marketing initiatives in diverse global regions.
Experience of managing product lines from support through to upskilling and outbound marketing to target market segments
Profile: analytical, business insight and entrepreneurship
Demonstrated ability to work effectively with technical products in a collaborative environment.
Exemplary communication, organizational, critical thinking, strategy development and project management skills.
Proven ability to acquire and understand customer needs and to translate those needs into differential product solutions
Results-oriented, creative to find solutions
Experience (preferred):
Knowledge of technical products, standards and regulations of the safety industry
Product line management experience (industrial, cloud-based technology)
Knowledge and understanding of channel business, and project-based business in the Oil & Gas, Petrochemical and Chemical, and Mining segments
Technical sales process and/or customer-facing role experience
Ability to understand evolving technology as a source for customer solutions and competitive advantage.
Ability to enthusiastically communicate MSA’s vision and strategy.
Experience with CRM systems, such as Salesforce.com
SAP ECC experience, Power BI
MS Office management & Excel proficiency
Education:
Bachelor’s degree in Marketing, Engineering
Project management, strategic planning, value proposition generation
Fluent in English
#LI-MA2
#LI-Hybrid
MSA is committed to the principles of equal employment opportunity and to providing a workplace that is free from unlawful discrimination. As such, it is MSA’s policy not to discriminate against any employee or applicant for employment on the basis of the person’s age, color, creed, disability, ethnicity, race, religion, gender, marital status, sex, ****** orientation, gender identity, national origin, citizenship status, veteran’s status, genetic information, political affiliation, disabling condition, or any other category protected by applicable federal, state, or local law. MSA also makes reasonable accommodations for individuals with disabilities who are otherwise qualified to perform a job unless such accommodations would impose an undue hardship. If you are an individual with a disability and need an accommodation to assist you in navigating this career site, let us know. For US applicants, know your rights, click here.
Equal Employment Opportunity Employer
Affirmative Action Employer - Individuals with Disabilities/Protected Veterans
How do I know if a job opening that lists MSA is legitimate or is fraudulent? MSA posts its legitimate job openings to this MSA Career Center. MSA will only make job offers after a formal interview has been completed. All electronic communications related to openings and offers will come from email addresses with the domain @msasafety.com or @talent.icims.eu. Significantly, MSA would never ask for your financial information or social security number as part of the interview and pre-offer process.
MSA has been told that there are fraudulent job posting on the internet that use the names of large corporations, including MSA, and that request personal or sensitive information from individuals who respond. Please be cautious and check any MSA job posting on this MSA Career Center to confirm it is legitimate. MSA is not responsible for any fraudulent activity that could arise from these sorts of schemes.
💡 Quick Summary
Seeking a career-building opportunity? The Segment Marketing Manager – Energy & Emerging Markets position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Baulkham Hills offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
