Segment Marketing Manager – Energy & Emerging Markets

Location
Baulkham Hills NSW
 
Full job description
8837
Product Marketing
Full Time
Hybrid
Baulkham Hills, Australia
Job Description
Overview

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.


Responsibilities

Job Summary:
The Segment Marketing Manager – Energy & Emerging Markets is responsible for driving market expansion, brand awareness, and customer engagement within the Energy sector and new market opportunities with a focus on Australia and New Zealand. This role requires a strategic and commercially driven marketer who identifies and capitalizes on new growth opportunities, develops long-term commercial strategies, and ensures sustainable business expansion. Success in this position demands an entrepreneurial mindset, strong business acumen, and the ability to shape and execute go-to-market strategies. Additionally, this role has a regional product focus on Fire Service Products, including Fire Service Respiratory Protection, Fire Protective Clothing & First Responder Helmets, Connected Firefighter, Air-Purifying Respirators (APR) ensuring strong product positioning and market adoption within Industrial and Fire applications.

Key Responsibilities:
Market Expansion Strategy: Develop and implement go-to-market strategies tailored to the Energy sector and new market opportunities with an initial focus on Australia, focusing on customer acquisition, engagement, and brand positioning.
Strategic Commercial Planning: Develop and implement long-term commercial strategies to ensure sustainable business growth and profitability.
Customer & Market Insights: Conduct in-depth market research to understand customer behaviors, competitive landscapes, and economic trends to inform marketing decisions.
Brand Building & Awareness: Localize global brand initiatives to ensure relevance, resonance, and impact within each emerging market.
Regional Product Focus: Lead marketing initiatives for Fire Service Products, ensuring strong market positioning and adoption across Industrial and Fire Service segments.
Promote Platforms & Solutions: Drive value-centric selling approach by emphasizing core product platforms, connected solutions, and service offerings to differentiate MSA’s portfolio.
Cross-functional Collaboration: Work closely with sales, product, channels, marcom and finance teams to align marketing efforts with business objectives and growth targets.
Business Performance Monitoring: Define and track clear Key Performance Indicators (KPIs) to measure success, analyze results, and adjust tactics or initiatives as needed to improve performance.
Innovation & Competitive Positioning: Continuously assess the competitive landscape and leverage insights to refine value propositions, pricing, and messaging.
Execution & Agility: Implement, test, and iterate marketing strategies, optimizing resource allocation for maximum impact, utilizing the MSA Business System Principles.

Market Priorities:
Fire applications: Fire services, Defence services, Government key accounts

Industrial applications: Mining, OGPC

Emerging markets: Utilities, Renewable Energy, and other high-growth sectors as identified



Qualifications

Experience (required):
Minimum five (5) years of experience in B2B marketing, with a focus on industrial safety, energy markets, or respiratory protection products.
Proven ability to develop and execute market expansion strategies in competitive and regulated industries.
Proven track record of launching and scaling marketing initiatives in diverse global regions.
Experience of managing product lines from support through to upskilling and outbound marketing to target market segments
Profile: analytical, business insight and entrepreneurship
Demonstrated ability to work effectively with technical products in a collaborative environment.
Exemplary communication, organizational, critical thinking, strategy development and project management skills.
Proven ability to acquire and understand customer needs and to translate those needs into differential product solutions
Results-oriented, creative to find solutions
Experience (preferred):
Knowledge of technical products, standards and regulations of the safety industry
Product line management experience (industrial, cloud-based technology)
Knowledge and understanding of channel business, and project-based business in the Oil & Gas, Petrochemical and Chemical, and Mining segments
Technical sales process and/or customer-facing role experience
Ability to understand evolving technology as a source for customer solutions and competitive advantage.
Ability to enthusiastically communicate MSA’s vision and strategy.
Experience with CRM systems, such as Salesforce.com
SAP ECC experience, Power BI
MS Office management & Excel proficiency
Education:
Bachelor’s degree in Marketing, Engineering
Project management, strategic planning, value proposition generation
Fluent in English

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Australia
New South Wales
Baulkham Hills Show on map Get directions