Job Description
We’re Encor by EPCOR, a competitive retailer bringing carefree energy to Albertans. We believe energy should be simple, affordable and feel good. That’s why we’re not just energizing the community—we’re empowering Albertans with choice, clarity and a little spark of joy.
As we continue to grow and evolve, we’re creating fresh opportunities that reflect our bold vision and dynamic culture. This position is part of that momentum—an exciting chance to shape something and make a meaningful impact from day one. Connected, adaptable, innovative, forward thinking and fun, we’re growing our team and you might be just the person we’re looking for. If you're looking for new opportunities, people who care and work that matters, apply today at epcor.com/careers.
Highlights of the job
Encor by EPCOR is hiring a Senior Advisor, Loyalty Marketing for a full‑time, permanent role based in Edmonton. This position is eligible to participate in EPCOR’s Where We Work hybrid program, subject to business needs and eligibility requirements.
This role is a natural fit for a customer‑centric marketer driven by curiosity and motivated to make real impact. You’ll shape and enhance the customer journey before and after the sale, partnering cross‑functionally to drive operational improvements and deliver a consistently strong customer experience.
As a Senior Advisor, you’ll drive customer retention and strengthen the Encor brand by designing and delivering meaningful loyalty strategies that build lasting customer relationships. You bring a strong understanding of how to capture customer attention, and keep it, by creating compelling materials and experiences that resonate across traditional, digital, and emerging channels.
You’ll also develop and execute Encor’s annual loyalty marketing and communications plan. With a strong eye for detail and a hands‑on approach, you’ll shape customer communications, test bold ideas, and at times step into execution to bring innovative concepts to life.
What you’d be responsible for
Reporting to the Manager, Encor Marketing, your responsibilities will include (but not limited to):
Loyalty Strategy, Planning & Budget Management
Building and executing annual loyalty marketing plans to support cross‑sell growth, retention, product development, and customer experience goals
Developing, implementing, and reviewing loyalty marketing processes to ensure compliance with policies, standards, regulatory requirements, and risk mitigation
Identifying, forecasting, and managing budget requirements to support retention and brand reputation objectives
Customer Journey & Lifecycle Marketing
Analyzing the customer journey and developing post‑sale customer experience maps in partnership with Customer Experience and Operations teams, ensuring journeys are seamless, relevant, and compelling
Continuously monitoring and refining post‑sale experiences to maximize customer loyalty
Leading post‑purchase customer communications using a lifecycle management approach to drive retention, referrals, and engagement within budget parameters
Leading post‑purchase incentive management, balancing retention impact with cost effectiveness
Campaigns, Programs & Communications
Developing, managing, and optimizing customer email programs, including onboarding, engagement, win‑back, loyalty communications, and monthly newsletters using segmentation, personalization, and A/B testing
Leading the strategy, execution, and ongoing optimization of Encor’s customer referral program, including incentive structures, customer communications, measurement, and continuous iteration
Educating and supporting call centre teams on new marketing programs and promotions to ensure a seamless and engaging customer experience
Developing Encor’s internal communications plan, managing a quarterly editorial calendar, and collaborating on content development
Data, Insights & Measurement
Gathering, analyzing, and translating customer data, research, and behavioural insights into actionable recommendations that inform loyalty strategy, product development, personalization, and journey improvements
Analyzing campaign performance and advising on adjustments to improve engagement, retention, and overall results
Brand, Social & Events
Contributing to Encor’s social media presence by supporting loyalty‑driven editorial calendar planning and monthly content creation in partnership with the Senior Advisor, Content & Social Media
Leading and delivering customer loyalty and awareness events that reinforce customer affinity, retention, and long‑term brand loyalty, while integrating seamlessly with broader marketing and product strategies
What’s required to be successful
Qualifications:
Bachelor’s degree in Marketing, Business Communications, Public Relations, Digital Marketing, or a related discipline
Experience:
Brings 5+ years of progressive marketing or strategy experience, ideally within a loyalty marketing or customer lifecycle environment
Technical Skills:
Applying strong business acumen to balance customer value, brand outcomes, and commercial objectives
Demonstrating expertise across multiple media channels, including traditional, digital, and emerging platforms
Analyzing campaign and customer data to recommend and implement optimizations that improve performance and results
Executing PR and media‑related activities, including acting as a spokesperson, supporting interviews, and managing issues when required
Supporting business development initiatives and integrations, translating strategy into execution
Behaviours:
Exceptional problem-solving skills and the ability to think critically from multiple perspectives.
Exhibiting exceptional attention to detail across communications, campaigns, and customer experiences
Communicating clearly and persuasively through writing, editing, reporting, and cross‑functional collaboration
Building and maintaining trusted relationships through effective collaboration and stakeholder management
Demonstrable high‑performance, disciplined, accountable, and innovative approach to work that is safe, results‑driven, and easy to do business with
Other important facts about this job
Jurisdiction: CSU52
Class: P2
Hours of work: 80 hours biweekly
Wage: Starting at $53.92 (Final Wage and Step will be determined at the time of selection and based on a combination of factors as outlined in the Collective Agreement)
Target Audience: Open to internal and external candidates. Current EPCOR Employees, please ensure that you are using your “@epcor.com” email address to apply to ensure proper consideration of internal seniority.
Learn more about Working at EPCOR!
Follow us on LinkedIn, X, Glassdoor or Facebook!
#LI-MA1
Please note the following information:
A requirement of working for EPCOR is that you are at least 18 years of age, successfully attained a high school diploma (GED, or equivalent level of secondary education) and legally entitled to work in Canada. (A copy of a valid work permit may be required.)
If you are considered for the position, clearance on all applicable background checks (which may include criminal, identity, educational, and/or credit) and professional reference checks is required. Some EPCOR positions require an enhanced level of background assessment, which is dictated by law. These positions require advanced criminal record checks that must also be conducted from time to time after commencement of employment.
A technical/practical assessment may be administered during the selection process and this exercise will be used as a part of the selection criterion.
As we continue to grow and evolve, we’re creating fresh opportunities that reflect our bold vision and dynamic culture. This position is part of that momentum—an exciting chance to shape something and make a meaningful impact from day one. Connected, adaptable, innovative, forward thinking and fun, we’re growing our team and you might be just the person we’re looking for. If you're looking for new opportunities, people who care and work that matters, apply today at epcor.com/careers.
Highlights of the job
Encor by EPCOR is hiring a Senior Advisor, Loyalty Marketing for a full‑time, permanent role based in Edmonton. This position is eligible to participate in EPCOR’s Where We Work hybrid program, subject to business needs and eligibility requirements.
This role is a natural fit for a customer‑centric marketer driven by curiosity and motivated to make real impact. You’ll shape and enhance the customer journey before and after the sale, partnering cross‑functionally to drive operational improvements and deliver a consistently strong customer experience.
As a Senior Advisor, you’ll drive customer retention and strengthen the Encor brand by designing and delivering meaningful loyalty strategies that build lasting customer relationships. You bring a strong understanding of how to capture customer attention, and keep it, by creating compelling materials and experiences that resonate across traditional, digital, and emerging channels.
You’ll also develop and execute Encor’s annual loyalty marketing and communications plan. With a strong eye for detail and a hands‑on approach, you’ll shape customer communications, test bold ideas, and at times step into execution to bring innovative concepts to life.
What you’d be responsible for
Reporting to the Manager, Encor Marketing, your responsibilities will include (but not limited to):
Loyalty Strategy, Planning & Budget Management
Building and executing annual loyalty marketing plans to support cross‑sell growth, retention, product development, and customer experience goals
Developing, implementing, and reviewing loyalty marketing processes to ensure compliance with policies, standards, regulatory requirements, and risk mitigation
Identifying, forecasting, and managing budget requirements to support retention and brand reputation objectives
Customer Journey & Lifecycle Marketing
Analyzing the customer journey and developing post‑sale customer experience maps in partnership with Customer Experience and Operations teams, ensuring journeys are seamless, relevant, and compelling
Continuously monitoring and refining post‑sale experiences to maximize customer loyalty
Leading post‑purchase customer communications using a lifecycle management approach to drive retention, referrals, and engagement within budget parameters
Leading post‑purchase incentive management, balancing retention impact with cost effectiveness
Campaigns, Programs & Communications
Developing, managing, and optimizing customer email programs, including onboarding, engagement, win‑back, loyalty communications, and monthly newsletters using segmentation, personalization, and A/B testing
Leading the strategy, execution, and ongoing optimization of Encor’s customer referral program, including incentive structures, customer communications, measurement, and continuous iteration
Educating and supporting call centre teams on new marketing programs and promotions to ensure a seamless and engaging customer experience
Developing Encor’s internal communications plan, managing a quarterly editorial calendar, and collaborating on content development
Data, Insights & Measurement
Gathering, analyzing, and translating customer data, research, and behavioural insights into actionable recommendations that inform loyalty strategy, product development, personalization, and journey improvements
Analyzing campaign performance and advising on adjustments to improve engagement, retention, and overall results
Brand, Social & Events
Contributing to Encor’s social media presence by supporting loyalty‑driven editorial calendar planning and monthly content creation in partnership with the Senior Advisor, Content & Social Media
Leading and delivering customer loyalty and awareness events that reinforce customer affinity, retention, and long‑term brand loyalty, while integrating seamlessly with broader marketing and product strategies
What’s required to be successful
Qualifications:
Bachelor’s degree in Marketing, Business Communications, Public Relations, Digital Marketing, or a related discipline
Experience:
Brings 5+ years of progressive marketing or strategy experience, ideally within a loyalty marketing or customer lifecycle environment
Technical Skills:
Applying strong business acumen to balance customer value, brand outcomes, and commercial objectives
Demonstrating expertise across multiple media channels, including traditional, digital, and emerging platforms
Analyzing campaign and customer data to recommend and implement optimizations that improve performance and results
Executing PR and media‑related activities, including acting as a spokesperson, supporting interviews, and managing issues when required
Supporting business development initiatives and integrations, translating strategy into execution
Behaviours:
Exceptional problem-solving skills and the ability to think critically from multiple perspectives.
Exhibiting exceptional attention to detail across communications, campaigns, and customer experiences
Communicating clearly and persuasively through writing, editing, reporting, and cross‑functional collaboration
Building and maintaining trusted relationships through effective collaboration and stakeholder management
Demonstrable high‑performance, disciplined, accountable, and innovative approach to work that is safe, results‑driven, and easy to do business with
Other important facts about this job
Jurisdiction: CSU52
Class: P2
Hours of work: 80 hours biweekly
Wage: Starting at $53.92 (Final Wage and Step will be determined at the time of selection and based on a combination of factors as outlined in the Collective Agreement)
Target Audience: Open to internal and external candidates. Current EPCOR Employees, please ensure that you are using your “@epcor.com” email address to apply to ensure proper consideration of internal seniority.
Learn more about Working at EPCOR!
Follow us on LinkedIn, X, Glassdoor or Facebook!
#LI-MA1
Please note the following information:
A requirement of working for EPCOR is that you are at least 18 years of age, successfully attained a high school diploma (GED, or equivalent level of secondary education) and legally entitled to work in Canada. (A copy of a valid work permit may be required.)
If you are considered for the position, clearance on all applicable background checks (which may include criminal, identity, educational, and/or credit) and professional reference checks is required. Some EPCOR positions require an enhanced level of background assessment, which is dictated by law. These positions require advanced criminal record checks that must also be conducted from time to time after commencement of employment.
A technical/practical assessment may be administered during the selection process and this exercise will be used as a part of the selection criterion.
💡 Quick Summary
Seeking a career-building opportunity? The Senior Advisor, Loyalty Marketing position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Edmonton offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
