Job Description
Description
Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.
We have two exciting opportunities to join Twinings & Co as a Senior Brand Manager, who will be responsible for developing and delivering breakthrough innovation for the Twinings brand. You'll work cross functionally with R&D, category, insights and commercial teams to develop consumer-led ideas and execute with excellence to drive category growth, so we're seeking someone with experience in end-to-end innovation.
You'll be someone who thinks strategically and has a track record of delivering in market results, and you'll lean into your passion for growing brands, your consumer-first approach, stakeholder management and strong commercial acumen - to make the role a success.
Key Responsibilities
Work with the Marketing Manager to develop a profitable 5-year innovation pipeline, building 5-year plan and budget presentations
Lead development of innovation, from platform generation and ideation through to fully validated concepts
Leverage macro trends, insights and consumer curiosity to develop winning propositions -working closely with Insights teams
Build business cases for key initiatives, considering consumer, category, competitor and company.
Develop commercially viable P&Ls and own the pack price architecture for key initiatives.
Lead packaging design development and execution
Develop integrated go-to-market plans, working with the connections team to drive an impactful launch across the consumer journey and manage investment
Work closely with category and commercial teams to build category strategies and retailer engagement plans. Brand lead in retailer engagements
Own project delivery, leading a cross functional team to deliver key strategic projects into market.
Lead the stage and grate process and governance, managing changes to plan, resource requirements and innovation mix
Monitor in market NPD performance, leading post launch reviews and learnings – iterating in-fight and providing recommendations on how to optimise, scale or pivot
Represent the voice of brand throughout the business, bringing stakeholders on the journey and securing buy in to brand strategy and key initiatives
Skills, Knowledge and Expertise
Tertiary qualification in Marketing or Business Management
Proven experience in FMCG marketing roles, with a focus on innovation / NPD
A blend of creativity and commercial acumen – can think big and knows how to execute
Track record of successfully launching and executing NPD, within the FMCG industry
Confidence and ability to influence stakeholders across all levels
Experience leading the stage and gate process and leading or managing PMR
Computer literacy skills & proficient in Microsoft suite
Ability to work flexibly with the global team, engaging in calls outside of regular office hours
Benefits
Additional 1% Superannuation
Flexible / Hybrid working options
Birthday Day Leave
Discounted Twinings Co products
About Twinings Ovaltine
Twinings has become one of the world’s most renowned tea companies over its 300-year history because we never stop learning, never stop experimenting and never stop inventing. We take pride in our tea from bud to cup and have been working with some of our tea estates around the world since the early 18th Century.
More than 300 years later, the love of tea is still here - and so are we! We still sell tea from Thomas’s shop, and we still work hard to bring the most innovative new blends to tea lovers around the world. Now, we have over 500 varieties and our teas are cherished all over the world. Our expert master blenders taste more than 3,000 cups of tea every week. So you can be sure the next cup you taste will be every bit as good as the one yesterday or the day before.
Our approach to Diversity, Equity & Inclusion
TwiningsOvo is focused on bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We seek to create a diverse, equitable & inclusive environment where everyone can thrive, have a sense of belonging, and do meaningful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against an applicant on the basis of their race, colour, religion, gender, gender identity, gender expression, ****** orientation, national origin, family or parental status, disability, age or any other status protected by law and are devoted to promoting diversity across our workplace.
Applicants may be entitled to reasonable adjustments under the terms of the Equality Act. A reasonable adjustment is a change in the way things are typically done which will ensure an equal employment opportunity.
Please inform our Talent Acquisition or HR Shared Services team if you need any assistance completing your application or to otherwise participate in the application process.
Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.
We have two exciting opportunities to join Twinings & Co as a Senior Brand Manager, who will be responsible for developing and delivering breakthrough innovation for the Twinings brand. You'll work cross functionally with R&D, category, insights and commercial teams to develop consumer-led ideas and execute with excellence to drive category growth, so we're seeking someone with experience in end-to-end innovation.
You'll be someone who thinks strategically and has a track record of delivering in market results, and you'll lean into your passion for growing brands, your consumer-first approach, stakeholder management and strong commercial acumen - to make the role a success.
Key Responsibilities
Work with the Marketing Manager to develop a profitable 5-year innovation pipeline, building 5-year plan and budget presentations
Lead development of innovation, from platform generation and ideation through to fully validated concepts
Leverage macro trends, insights and consumer curiosity to develop winning propositions -working closely with Insights teams
Build business cases for key initiatives, considering consumer, category, competitor and company.
Develop commercially viable P&Ls and own the pack price architecture for key initiatives.
Lead packaging design development and execution
Develop integrated go-to-market plans, working with the connections team to drive an impactful launch across the consumer journey and manage investment
Work closely with category and commercial teams to build category strategies and retailer engagement plans. Brand lead in retailer engagements
Own project delivery, leading a cross functional team to deliver key strategic projects into market.
Lead the stage and grate process and governance, managing changes to plan, resource requirements and innovation mix
Monitor in market NPD performance, leading post launch reviews and learnings – iterating in-fight and providing recommendations on how to optimise, scale or pivot
Represent the voice of brand throughout the business, bringing stakeholders on the journey and securing buy in to brand strategy and key initiatives
Skills, Knowledge and Expertise
Tertiary qualification in Marketing or Business Management
Proven experience in FMCG marketing roles, with a focus on innovation / NPD
A blend of creativity and commercial acumen – can think big and knows how to execute
Track record of successfully launching and executing NPD, within the FMCG industry
Confidence and ability to influence stakeholders across all levels
Experience leading the stage and gate process and leading or managing PMR
Computer literacy skills & proficient in Microsoft suite
Ability to work flexibly with the global team, engaging in calls outside of regular office hours
Benefits
Additional 1% Superannuation
Flexible / Hybrid working options
Birthday Day Leave
Discounted Twinings Co products
About Twinings Ovaltine
Twinings has become one of the world’s most renowned tea companies over its 300-year history because we never stop learning, never stop experimenting and never stop inventing. We take pride in our tea from bud to cup and have been working with some of our tea estates around the world since the early 18th Century.
More than 300 years later, the love of tea is still here - and so are we! We still sell tea from Thomas’s shop, and we still work hard to bring the most innovative new blends to tea lovers around the world. Now, we have over 500 varieties and our teas are cherished all over the world. Our expert master blenders taste more than 3,000 cups of tea every week. So you can be sure the next cup you taste will be every bit as good as the one yesterday or the day before.
Our approach to Diversity, Equity & Inclusion
TwiningsOvo is focused on bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We seek to create a diverse, equitable & inclusive environment where everyone can thrive, have a sense of belonging, and do meaningful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against an applicant on the basis of their race, colour, religion, gender, gender identity, gender expression, ****** orientation, national origin, family or parental status, disability, age or any other status protected by law and are devoted to promoting diversity across our workplace.
Applicants may be entitled to reasonable adjustments under the terms of the Equality Act. A reasonable adjustment is a change in the way things are typically done which will ensure an equal employment opportunity.
Please inform our Talent Acquisition or HR Shared Services team if you need any assistance completing your application or to otherwise participate in the application process.
💡 Quick Summary
Seeking a career-building opportunity? The Senior Brand Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Rowville offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
