Job Description
We have an exciting opportunity of Senior Brand Manager / Category Lead for our FMCG client based at Ahmedabad.
Job Tittle: Senior Brand Manager
Reporting to: Reporting to Category Head
Team: 2 direct reports
Location: Ahmedabad
Role Purpose:
This role is responsible to conceptualize and execute plans in order to deliver the short term and long-term business objectives (namely sales, market share, profitability and brand health) of the relevant brand / group of brands. The incumbent is required to perform a range of activities, namely, developing and maintaining a healthy new product pipeline, overseeing product development and design, launching new products, leading market research, advertising development, influencing pricing strategies, driving and monitoring sales performance.
Job Responsibilities:
1. Primary responsibility for achieving long term and short term business objectives of Brand
• Monitor, analyse, and evaluate market trends, consumer / customer behaviour, and competitor activity to identify new opportunities for the brands.
• Monitor, analyse, and evaluate brand performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer / consumer needs.
• Liaise with other areas of the organisation (R&D, manufacturing) to implement these changes
• Understand market research needs for the brands and develop / execute a market research road map. Ensure market research done is utilized meaningfully to achieve business objectives
• Develop and ensure the execution of brand plans (includes communication development) to deliver the short term and long term business objectives (namely sales, market share, profitability and brand health) of the relevant group of brands.
• Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required
• Develop and execute a healthy new product pipeline. This would include following the “stage and gate” process to launch new products as per plans.
• Effectively manage external interfaces (advertising agencies, media agencies, PR agencies and market research agencies) and internal interfaces (R&D, manufacturing, SCM, market research, sales), and lead cross functional teams to deliver on brand objectives
• Monitor and ensure brand profitability
• Ensure that the marketing support budgets are effectively utilized and appropriately accounted for.
2. Supporting responsibilities
• Support VP – Marketing in creating an annual marketing strategy and developing annual sales, profitability and marketing expenditure budgets for brand / group of brands
• Support / contribute to functional and organizational projects when required
3. People Management:
Role has 2 team member reporting. As a Manager, the requirement is to
• Ensure performance management for the team (goal setting, mid-year review, annual review)
• Develop and execute individual development plans (IDP) (training & development needs) for the team with support from HR team, including on-the-job coaching
• Ensure high levels of engagement and productivity for the team
Job Tittle: Senior Brand Manager
Reporting to: Reporting to Category Head
Team: 2 direct reports
Location: Ahmedabad
Role Purpose:
This role is responsible to conceptualize and execute plans in order to deliver the short term and long-term business objectives (namely sales, market share, profitability and brand health) of the relevant brand / group of brands. The incumbent is required to perform a range of activities, namely, developing and maintaining a healthy new product pipeline, overseeing product development and design, launching new products, leading market research, advertising development, influencing pricing strategies, driving and monitoring sales performance.
Job Responsibilities:
1. Primary responsibility for achieving long term and short term business objectives of Brand
• Monitor, analyse, and evaluate market trends, consumer / customer behaviour, and competitor activity to identify new opportunities for the brands.
• Monitor, analyse, and evaluate brand performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer / consumer needs.
• Liaise with other areas of the organisation (R&D, manufacturing) to implement these changes
• Understand market research needs for the brands and develop / execute a market research road map. Ensure market research done is utilized meaningfully to achieve business objectives
• Develop and ensure the execution of brand plans (includes communication development) to deliver the short term and long term business objectives (namely sales, market share, profitability and brand health) of the relevant group of brands.
• Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required
• Develop and execute a healthy new product pipeline. This would include following the “stage and gate” process to launch new products as per plans.
• Effectively manage external interfaces (advertising agencies, media agencies, PR agencies and market research agencies) and internal interfaces (R&D, manufacturing, SCM, market research, sales), and lead cross functional teams to deliver on brand objectives
• Monitor and ensure brand profitability
• Ensure that the marketing support budgets are effectively utilized and appropriately accounted for.
2. Supporting responsibilities
• Support VP – Marketing in creating an annual marketing strategy and developing annual sales, profitability and marketing expenditure budgets for brand / group of brands
• Support / contribute to functional and organizational projects when required
3. People Management:
Role has 2 team member reporting. As a Manager, the requirement is to
• Ensure performance management for the team (goal setting, mid-year review, annual review)
• Develop and execute individual development plans (IDP) (training & development needs) for the team with support from HR team, including on-the-job coaching
• Ensure high levels of engagement and productivity for the team
💡 Quick Summary
Seeking a career-building opportunity? The Senior Brand Manager with FMCG client based at position is now open for candidates interested in the IT Engineer & Developer Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in IT Engineer & Developer Jobs is a plus.
