Senior Director of Digital Agency Marketing

Senior Director of Digital Agency Marketing

Hands-On Marketing Leadership + Agency Operations + Growth Trajectory

Company: Orpical Technology Solutions Inc.

Location: Remote (Ideally within 100 miles of Philadelphia, PA)

Employment Type: Full-Time

Reports To: Executive Vice President of Innovation and Operations

About Orpical

Orpical is an intellectual capital firm that blends senior consulting, artificial intelligence, software development, growth strategy, and venture-minded execution to drive rapid, measurable transformation. We operate two interconnected business lines. Our legacy agency practice delivers digital marketing, SEO, paid search, email marketing, and content services to long-standing clients. Our venture studio builds and scales joint venture products with equity participation and profit-sharing. The magic happens when agency relationships evolve into venture partnerships.Since 2012, we've served select client accounts—from small businesses needing digital marketing fundamentals to innovative startups building cutting-edge technology products. We're now scaling our venture portfolio while ensuring our agency clients continue to receive exceptional service.

Why This Role Exists

Orpical is transitioning to an AI-native venture studio. Our legacy agency practice demands a decisive leader who can drive profitability, identify growth, and step up to guide go-to-market for an expanding venture portfolio. We seek a marketing leader with real execution experience, someone who knows SEO best practices inside and out and can deliver, not just delegate. Authority comes from having done the work, whether it's content creation or analytics problem-solving their way through analytics, email platforms, and content management systems because they've spent years in the trenches. This role is designed for someone ready for a true leadership position, on the cusp of VP, with the skills to get there. You'll start by owning the agency practice, then grow your scope as our venture portfolio expands, and those JVs become clients for your marketing function.

Who We're Looking For

We want a marketing generalist who has done the work across multiple disciplines, SEO, content, email, paid, social, and analytics, and is now ready to lead. You've been the senior individual contributor or the team lead. Now you're ready to own a practice.You can still do the work when needed. You know SEO best practices because you've optimized hundreds of pages. You can write a compelling blog post, build an email sequence, pull a GA4 report, and troubleshoot a WordPress issue. You're not above any of it, but you're ready to operate at a higher level.You're AI-native in your approach.

You've watched the industry transform, and you've transformed with it. Tools like Claude, ChatGPT, Jasper, and modern automation aren't threats; they're how you operate lean and punch above your weight.You think like an owner, proactively growing agency relationships with strategic intent. You recognize that success means building, not just managing, and understand growth is achieved, not assigned.Role

Overview

Own Orpical's digital agency operations, client relationships, and delivery, dedicating about 70% of your time to managing the client portfolio, vetting outsourced work, and ensuring profitable execution. Spend the remaining 30% supporting go-to-market strategies for our joint venture portfolio, which becomes your marketing team's clients as they scale, each requiring GTM strategy, campaign execution, and growth marketing expertise.

Key Responsibilities

Client Portfolio Management

· Own relationships with legacy agency clients, communication, strategy, and satisfaction

· Run the practice profitably, understand margins, utilization, and account health. Conduct client meetings, QBRs, and strategic reviews.

· Identify at-risk accounts early and implement retention strategies.

· Spot opportunities to expand relationships into larger engagements

Marketing Delivery Oversight

· Oversee delivery across SEO, content, email, paid search, and social.

· Select and manage outsourced partners, such as freelancers and contractors, to support client needs and delivery quality.

· QA deliverables before they reach clients

· Set quality standards and ensure consistent output.

· Step in on hands-on work when needed to meet deadlines or demonstrate expertise

Sales & Growth

· Handle inbound leads through qualification, scoping, and proposal.

· Conduct client demos and capability presentations.

· Write proposals for new engagements and expansions.

· Identify which clients may evolve into product development projects or new joint venture partnerships.

· Build a referral pipeline from satisfied clients.

Hands-On Execution

(As Needed)You're not above any of this—and sometimes the situation requires you to do it yourself:

· Write blog posts, landing page copy, and email sequences.

· Pull and present Google Analytics (GA4) reports with actionable insights.

· Conduct SEO audits and implement optimization recommendations.

· Navigate WordPress, Elementor, and WooCommerce to make updates or troubleshoot

· Set up email campaigns and automation workflows.

· Review and optimize paid search and social campaigns.

Joint Venture GTM Support

· Support go-to-market launches for JV relationships

· Execute digital marketing campaigns: content, email, social, paid.

· Build landing pages, lead magnets, and conversion funnels.

· Apply agency best practices to venture marketing challenges.

Scalable Marketing Operations

· Build playbooks and processes that can scale across multiple JV launches.

· Set up analytics and attribution tracking for venture products.

· Create reporting frameworks for venture marketing performance.

· Document what works so it can be replicated.

Required Qualifications
Marketing Experience Across Disciplines

· Years of hands-on digital marketing across SEO, content, email, paid, social, and analytics.

· Expertise in technical SEO and content optimization. building.

· building

· Strong content marketing skills—you can write a blog post, not just edit one.

· Experience with email marketing—strategy, copywriting, automation, deliverability

· Familiarity with paid search and social campaign setup, optimization, and reporting. Proficient in GA4, attribution, and data-driven decisions.

. Technical Proficient in GA4—reporting, dashboards, interpretation. Skilled in WordPress/Elementor—navigate, update, troubleshoot, port

· Working knowledge of WooCommerce or a similar e-commerce platform. Experience with email tools: Mailchimp, Klaviyo, HubSpot, ActiveCampaign, etc. Familiar with SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog, or equivalents.

· Can hack your way through marketing technology—you figure things out.

Leadership Readiness

· Experience managing projects, timelines, and deliverables across multiple clients

· Track record vetting and managing outsourced work (freelancers, agencies, contractors)

· Strong client communication skills that can translate marketing work into business value.

· Comfortable with revenue responsibility and understanding of agency economics

· Ready to step into a leadership role with an ownership mentality

AI-Native Approach

· Active user of AI tools for content creation, research, and productivity

· Understanding of how AI is transforming marketing workflows

· Ability to leverage AI to operate lean without sacrificing quality

· Perspective on where AI adds value vs. where human judgment is essential

Core Competencies

· Ownership mentality: Runs the practice like it's your own business

· Generalist strength: Has done the work across disciplines, not just managed it

· Growth orientation: Sees client relationships as opportunities to expand

· Hands-on flexibility: Willing to do the work yourself, not just delegate

· Learning velocity: Picks up new tools, platforms, and approaches quickly

Considerations

1. This is not a pure strategist role where you hand off all execution.

2. This is not a management position with a large team reporting to you on day one.

3. This is not for someone who has only worked in one marketing discipline.

4. This is not a role where you wait for direction—you own the practice.

5. We need someone who can run a marketing practice profitably, do the work when needed, grow the client relationships, and expand their scope as our venture portfolio scales.

Success Indicators
Three-Month Milestones

· Full ownership of legacy agency client relationships with a clear understanding of each account

· Established quality standards and delivery oversight processes

· Demonstrated hands-on proficiency across core disciplines (SEO, content, email, analytics)

· Built or refined systems for vetting and managing outsourced work

· Identified 2-3 clients with expansion or JV evolution potential

Six-Month Milestones

· Agency practice is running profitably with consistent client satisfaction.

· Closed new business or meaningful account expansions

· Built repeatable processes and playbooks for common deliverables

· Clear trajectory toward expanded venture portfolio responsibilities

Twelve-Month Trajectory

· Marketing function serving both agency clients and a growing venture portfolio

· Proven ability to scale operations across multiple "clients" (agency + JVs)

· Demonstrable path toward VP-level scope and responsibility

· Built the foundation for a marketing function that supports 50+ ventures

Why Join Orpical

1. Real leadership role: Own a practice and prove you can build something

2. Growth trajectory: Clear path from Senior Director to VP as venture portfolio scales

3. Diverse exposure: Agency fundamentals AND cutting-edge venture launches

4. Build equity: Our JV model means your success compounds through profit-sharing and equity participation.

5. AI-native culture: Leverage modern tools to operate lean and move fast

6. Join a team that promotes operators who create results, not just activity

How to Apply
Please include:

A brief introduction explaining what attracted you to this role and why you're ready for the defined leadership responsibilities.
Your experience across marketing disciplines.How have you managed outsourced work or vendors in the past.
Your approach to using AI in your marketing workflow.Your salary expectations and availability.
Orpical Technology Solutions — An intellectual capital firm driving rapid, measurable transformation

Pay: $90,000.00 - $135,000.00 per year

Benefits:

401(k)
Life insurance
Paid time off
Work Location: Remote