Job Description
ull job description
Company Description/ Business Unit
Location: London (Hybrid 3 days per week in the office)
Employment Type: 9- Month Fixed Term Contract
Salary: competitive salary, plus up to 20% performance related bonus and car allowance
Hours: 37 hours per week (Monday to Friday)
Think the AA is just about roadside assistance? Think again!
As one of the UK's most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we've got you covered. Our mission is to keep Britain moving, and we're looking for dedicated individuals to join our team. Ready to join us?
#LI-CL1 #LI-Hybrid
This is the job
This role is a key part of the Consumer Finance team, acting as a strategic business partner to the Consumer Acquisition team. This team is responsible for delivering approximately 700,000 new customers and £90 million in cash annually. As Deputy to the Head of Consumer Finance, you’ll provide leadership and support, stepping in when required.
You’ll play a central role in:
Monitoring performance tracking, analysing and providing insight on performance across key metrics and evolving initiatives
Leading the forecasting process, ensuring accuracy and alignment with business goals
Delivering ad hoc scenario analysis to support informed, data-driven decision-making
In addition, you’ll take full ownership of the cost base within your remit, including:
All Online and Offline Direct Response and other customer acquisition costs
Staff costs across the entire Consumer team
Weekly monitoring and projections of B2C holdings (memberships), one of the AA’s most critical non-financial KPIs
What will I be doing?
As Senior Finance Manager – Consumer, you’ll play a pivotal role in driving financial insight, performance, and strategic decision-making across the Consumer business. Your key responsibilities will include:
Commercial Finance & Business Partnering
Acting as a senior business partner, identifying and projecting the key drivers of cost and income performance
Leading forecasting and budgeting across all areas, with a focus on holdings, cash, income, and EBITDA
Building and maintaining strong relationships with commercial teams and senior stakeholders
Attending weekly trading meetings, challenging channel owners on performance and driving accountability
Evaluating new propositions and developing new processes and analysis to enhance insight
Supporting the growth of the SME (Small & Medium Enterprise) market segment
Challenging decisions constructively to ensure optimal profitability
Owning and managing cost per acquisition (CPA) calculations by channel, ensuring efficient spend
Leading month-end reporting for all relevant costs, ensuring accuracy and clarity on year-to-go P&L impact
Tracking and enhancing customer lifetime value (LTV) analysis, assessing the impact of pricing and performance
Leading econometric analysis from a finance perspective
Producing a weekly “early view” document projecting month-end outcomes and performance trends
Maintaining and reviewing the staff cost model for the Consumer function, ensuring accurate forecasting and budgeting
Collaborating closely with the wider Consumer Finance team to ensure collective delivery of key outputs
Leading and mentoring two direct reports, while supporting the wider team to drive change and meet shared goals
Contributing to ad hoc projects and supporting the broader Finance function as needed
Leadership & Team Management
Providing clear direction and leadership to your team
Communicating effectively to ensure alignment and engagement
Managing performance and addressing underperformance where necessary
Ensuring the team has the right skills and capabilities, with clear roles and responsibilities
Keeping HR systems up to date with accurate team structures and responsibilities
What do I need?
Capability, Knowledge & Experience
Strong interpersonal skills with the ability to work collaboratively within a team, confidently present insights and ideas, and constructively challenge decisions to ensure the best outcomes
Extensive experience in business partnering, particularly with Sales and/or Marketing teams, with the gravitas to influence and challenge senior stakeholders effectively
Company Description/ Business Unit
Location: London (Hybrid 3 days per week in the office)
Employment Type: 9- Month Fixed Term Contract
Salary: competitive salary, plus up to 20% performance related bonus and car allowance
Hours: 37 hours per week (Monday to Friday)
Think the AA is just about roadside assistance? Think again!
As one of the UK's most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we've got you covered. Our mission is to keep Britain moving, and we're looking for dedicated individuals to join our team. Ready to join us?
#LI-CL1 #LI-Hybrid
This is the job
This role is a key part of the Consumer Finance team, acting as a strategic business partner to the Consumer Acquisition team. This team is responsible for delivering approximately 700,000 new customers and £90 million in cash annually. As Deputy to the Head of Consumer Finance, you’ll provide leadership and support, stepping in when required.
You’ll play a central role in:
Monitoring performance tracking, analysing and providing insight on performance across key metrics and evolving initiatives
Leading the forecasting process, ensuring accuracy and alignment with business goals
Delivering ad hoc scenario analysis to support informed, data-driven decision-making
In addition, you’ll take full ownership of the cost base within your remit, including:
All Online and Offline Direct Response and other customer acquisition costs
Staff costs across the entire Consumer team
Weekly monitoring and projections of B2C holdings (memberships), one of the AA’s most critical non-financial KPIs
What will I be doing?
As Senior Finance Manager – Consumer, you’ll play a pivotal role in driving financial insight, performance, and strategic decision-making across the Consumer business. Your key responsibilities will include:
Commercial Finance & Business Partnering
Acting as a senior business partner, identifying and projecting the key drivers of cost and income performance
Leading forecasting and budgeting across all areas, with a focus on holdings, cash, income, and EBITDA
Building and maintaining strong relationships with commercial teams and senior stakeholders
Attending weekly trading meetings, challenging channel owners on performance and driving accountability
Evaluating new propositions and developing new processes and analysis to enhance insight
Supporting the growth of the SME (Small & Medium Enterprise) market segment
Challenging decisions constructively to ensure optimal profitability
Owning and managing cost per acquisition (CPA) calculations by channel, ensuring efficient spend
Leading month-end reporting for all relevant costs, ensuring accuracy and clarity on year-to-go P&L impact
Tracking and enhancing customer lifetime value (LTV) analysis, assessing the impact of pricing and performance
Leading econometric analysis from a finance perspective
Producing a weekly “early view” document projecting month-end outcomes and performance trends
Maintaining and reviewing the staff cost model for the Consumer function, ensuring accurate forecasting and budgeting
Collaborating closely with the wider Consumer Finance team to ensure collective delivery of key outputs
Leading and mentoring two direct reports, while supporting the wider team to drive change and meet shared goals
Contributing to ad hoc projects and supporting the broader Finance function as needed
Leadership & Team Management
Providing clear direction and leadership to your team
Communicating effectively to ensure alignment and engagement
Managing performance and addressing underperformance where necessary
Ensuring the team has the right skills and capabilities, with clear roles and responsibilities
Keeping HR systems up to date with accurate team structures and responsibilities
What do I need?
Capability, Knowledge & Experience
Strong interpersonal skills with the ability to work collaboratively within a team, confidently present insights and ideas, and constructively challenge decisions to ensure the best outcomes
Extensive experience in business partnering, particularly with Sales and/or Marketing teams, with the gravitas to influence and challenge senior stakeholders effectively
💡 Quick Summary
Seeking a career-building opportunity? The Senior Finance Manager – Consumer position is now open for candidates interested in the Accountant Jobs sector. This role in London offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Accountant Jobs is a plus.
