Job Description
Job Overview
We are seeking a seasoned Marketing Manager to oversee the development and implementation of our marketing strategies, driving business growth and brand awareness for Balmerol.
Main Responsibilities:
• Develop and execute comprehensive marketing plans, incorporating branding, communication channels, product development, promotions, and market research.
• Create a brand blueprint for Balmerol, maximizing differentiation and brand communication tools to drive sales and profit contribution within the region.
• Promote consumer demand through marketing initiatives and activities in collaboration with B2B and B2C sales teams.
• Monitor and analyze sales volumes, market trends, and competition activity, adjusting brand communication mix and on-ground activation programs as needed.
Key Objectives:
• Lead annual communication planning with external agencies, developing briefs and working closely with media, creative, PR, and BTL agencies.
• Plan and implement regional/national consumer promotions to enhance growth, margins, and efficient A&P per litre.
• Implement Consumer Marketing initiatives, developing compelling communications for Balmerol focused brands.
• Monitor and review performance against marketing objectives and business targets, taking corrective actions as necessary.
Requirements:
• MBA or Postgraduate degree/Diploma in Management or related field.
• Minimum 2 years of experience in marketing management, preferably in a similar industry.
We are seeking a seasoned Marketing Manager to oversee the development and implementation of our marketing strategies, driving business growth and brand awareness for Balmerol.
Main Responsibilities:
• Develop and execute comprehensive marketing plans, incorporating branding, communication channels, product development, promotions, and market research.
• Create a brand blueprint for Balmerol, maximizing differentiation and brand communication tools to drive sales and profit contribution within the region.
• Promote consumer demand through marketing initiatives and activities in collaboration with B2B and B2C sales teams.
• Monitor and analyze sales volumes, market trends, and competition activity, adjusting brand communication mix and on-ground activation programs as needed.
Key Objectives:
• Lead annual communication planning with external agencies, developing briefs and working closely with media, creative, PR, and BTL agencies.
• Plan and implement regional/national consumer promotions to enhance growth, margins, and efficient A&P per litre.
• Implement Consumer Marketing initiatives, developing compelling communications for Balmerol focused brands.
• Monitor and review performance against marketing objectives and business targets, taking corrective actions as necessary.
Requirements:
• MBA or Postgraduate degree/Diploma in Management or related field.
• Minimum 2 years of experience in marketing management, preferably in a similar industry.
💡 Quick Summary
Seeking a career-building opportunity? The Senior Manager Brand 02/04/2026 position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
