Essential Skills for your mission:

∙ 1-2 years prior experience in similar role

∙ Holds an MBA or equivalent degree in Marketing Management

∙ Industry preference: Retail/ QSR

∙ Ability to communicate clearly and concisely, both orally and in writing ∙

Ability to work both independently and as part of a team

Once you are here, you will:

∙ Conceptualize Store/ City Level tactical activities/ campaigns, primarily in the north

zone.

∙ Provide inputs to the team about region/city / store level marketing tactics which

may be central to specific occasions, local festivals and themes.

∙ Execute and implement marketing tactics and campaigns at store Level by effective

liaison with internal & external support teams in a timely & efficient manner.

∙ Execute events and activities that resonate with the brand at the local Store

level/city level.

∙ Co-ordinate with restaurant operations team and implement the tactics at Store

level.

∙ Ensure effective communication with agencies & ensure adherence to agreed

procedures, cost agreements & service levels.

∙ Ensure that brand positioning and messaging remains in line with all other tactical

executions.

∙ Track tactical promotion effectiveness with respect to various business parameters

on a periodic basis