Job Description
The Senior Marketing Manager is a key member of the iXCells Biotechnologies commercial team, reporting to the Chief Commercial Officer. This role focuses on planning, executing, and optimizing marketing strategies to generate and nurture leads, while collaborating with cross-functional teams to drive alignment across initiatives.
Responsibilities
Manage and coordinate lead generation, scoring, nurturing, and qualification efforts to support sales development.
Plan, execute, and optimize marketing strategies across multiple channels, including SEO, email, website, webinars, blogs, PPC, social media, press releases, trade shows, and direct mail campaigns.
Analyze marketing campaign performance, leveraging data to identify insights, optimize strategies, and maximize ROI.
Create and maintain website content, monitor traffic, and ensure alignment with scientific and marketing objectives.
Develop and execute marketing playbooks and campaigns in collaboration with the commercial team, tracking performance to improve lead conversion rates.
Collaborate with the sales team to create marketing materials, including flyers, posters, and presentations, to support customer outreach efforts.
Conduct competitor analysis and assist in gathering market intelligence, sharing findings with management to inform strategy.
Manage internal and external resources to execute tasks that support the growth of iXCells Biotechnologies' customer base.
Partner with vendors and service providers to execute marketing initiatives, including participation in networking events, conferences, and site meetings (~5% travel).
Translate sales objectives into measurable marketing KPIs and contribute to regular sales meetings.
Support the promotion and execution of company events, ensuring alignment with overall marketing goals.
Product Marketing Responsibilities
Plan and execute marketing activities to support new product launches, including promotions, website updates, sales collateral, and communication with channel partners.
Conduct market research to identify trends and opportunities, sharing insights with management to guide product portfolio enhancement.
Collaborate with cross-functional teams to develop competitive positioning, messaging, and pricing strategies.
Analyze product sales performance and propose marketing or sales promotions to support revenue growth.
Contribute to the development of product roadmaps, ensuring alignment with market trends, resources, and business goals.
Travel to tradeshows and customer sites as needed to support marketing and sales efforts.
Qualifications
Bachelor's degree or higher in marketing, Life Sciences, or a related field (experience in stem cell research or CRO services is a plus).
6+ years of experience in marketing, preferably in the life sciences or biotech industry.
Strong written and verbal communication skills, including experience presenting to management.
Expertise in digital marketing tools (e.g., HubSpot, Google Marketing Suite) and marketing automation platforms.
Solid understanding of social media strategies and lead generation techniques.
Proven organizational skills with the ability to manage multiple projects simultaneously.
Experience with ERP systems (e.g., Oracle, SAP) is preferred.
Growth mindset with a proactive approach to problem-solving and performance improvement.
Ability to travel occasionally for business needs.
Responsibilities
Manage and coordinate lead generation, scoring, nurturing, and qualification efforts to support sales development.
Plan, execute, and optimize marketing strategies across multiple channels, including SEO, email, website, webinars, blogs, PPC, social media, press releases, trade shows, and direct mail campaigns.
Analyze marketing campaign performance, leveraging data to identify insights, optimize strategies, and maximize ROI.
Create and maintain website content, monitor traffic, and ensure alignment with scientific and marketing objectives.
Develop and execute marketing playbooks and campaigns in collaboration with the commercial team, tracking performance to improve lead conversion rates.
Collaborate with the sales team to create marketing materials, including flyers, posters, and presentations, to support customer outreach efforts.
Conduct competitor analysis and assist in gathering market intelligence, sharing findings with management to inform strategy.
Manage internal and external resources to execute tasks that support the growth of iXCells Biotechnologies' customer base.
Partner with vendors and service providers to execute marketing initiatives, including participation in networking events, conferences, and site meetings (~5% travel).
Translate sales objectives into measurable marketing KPIs and contribute to regular sales meetings.
Support the promotion and execution of company events, ensuring alignment with overall marketing goals.
Product Marketing Responsibilities
Plan and execute marketing activities to support new product launches, including promotions, website updates, sales collateral, and communication with channel partners.
Conduct market research to identify trends and opportunities, sharing insights with management to guide product portfolio enhancement.
Collaborate with cross-functional teams to develop competitive positioning, messaging, and pricing strategies.
Analyze product sales performance and propose marketing or sales promotions to support revenue growth.
Contribute to the development of product roadmaps, ensuring alignment with market trends, resources, and business goals.
Travel to tradeshows and customer sites as needed to support marketing and sales efforts.
Qualifications
Bachelor's degree or higher in marketing, Life Sciences, or a related field (experience in stem cell research or CRO services is a plus).
6+ years of experience in marketing, preferably in the life sciences or biotech industry.
Strong written and verbal communication skills, including experience presenting to management.
Expertise in digital marketing tools (e.g., HubSpot, Google Marketing Suite) and marketing automation platforms.
Solid understanding of social media strategies and lead generation techniques.
Proven organizational skills with the ability to manage multiple projects simultaneously.
Experience with ERP systems (e.g., Oracle, SAP) is preferred.
Growth mindset with a proactive approach to problem-solving and performance improvement.
Ability to travel occasionally for business needs.
💡 Quick Summary
Seeking a career-building opportunity? The Senior Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in San Diego offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
