Job Description
Senior Marketing Manager, Brand & Operations
Location: Toronto / Hybrid
Team: Marketing
Reports to: Head Health System AI Strategy & Pursuits
About HEALWELL AI
HEALWELL AI is a healthcare artificial intelligence company focused on improving health outcomes through the early identification and detection of disease. Our solutions help life science organizations identify the right patients earlier, generate regulatory-grade real-world evidence, and deliver actionable insights that accelerate clinical trials, improve care, and expand access to life-changing therapies.
Powered by DARWEN™ AI, HEALWELL AI unlocks the full clinical truth hidden within electronic medical records and health information exchanges—transforming vast volumes of structured and unstructured healthcare data into clinically meaningful insights at scale. By combining validated AI with real-world clinical data and interoperable health system infrastructure, HEALWELL AI enables life science organizations to move faster from patient identification to evidence generation to actionable insight.
About You
You are an execution-first builder and operator. You are energized by the opportunity and responsibility of personally creating and shipping the first versions of key marketing assets: collateral, sales materials, website updates, messaging frameworks, campaigns, and content. At the same time, you build the systems, processes, and external support required to scale output over time.
You have always been fascinated by brands, human behaviour, and the power of narrative to shape how people understand and adopt new ideas. For you, marketing is not just about promotion—it’s about making meaning, solving problems, and helping customers see what’s possible. You move comfortably from idea to execution, translating strategy into tangible outputs. Rather than waiting for a large team, you take a builder’s approach—leveraging contractors, agencies, and emerging AI tools to efficiently produce high-quality marketing assets and bring ideas to life.
At your core, you are a problem solver who believes the purpose of great marketing, like great business, is not simply to chase metrics, but to focus relentlessly on solving real customer problems and helping customers succeed. That mindset excites you about joining an organization that challenges the status quo, where you can help build a category-defining AI platform that uses better data, insights, and decisions to ultimately improve patient lives.
Role Overview
We are looking for a Senior Marketing Manager, Brand & Operations to help scale the HEALWELL AI brand and support the execution of our go-to-market commercial plans.
This is an execution-first role for a builder and operator. You will be responsible for translating strategy into tangible marketing outputs—personally creating and shipping the first versions of key assets such as collateral, sales materials, messaging frameworks, website updates, and campaigns. This role sits at the intersection of brand strategy, messaging, and marketing execution. You will help ensure that our story—how we identify patients earlier, generate evidence, and deliver insights—is communicated clearly and consistently across every customer touchpoint.
You will also help build the operational backbone of marketing, aligning campaigns, sales enablement, content, messaging frameworks, and cross-functional coordination to ensure we show up in the market as one unified HEALWELL AI platform.
As the function grows, you will also identify opportunities to scale output through contractors, agencies, and emerging AI tools, enabling the team to produce high-quality marketing efficiently.
This is a highly cross-functional role working closely with sales, product, clinical, data science, and senior leadership.
Key Responsibilities
Marketing Execution & Asset Development
Personally develop and ship core marketing assets including:
o Sales collateral and presentations
o Website messaging and content updates
o Campaign messaging and launch materials
o Product and solution collateral
Move quickly from concept to execution, producing high-quality marketing outputs in a fast-moving environment
Identify opportunities to increase speed and leverage through AI tools, contractors, and external partners
Build repeatable processes for asset development and campaign execution
Marketing Operations
Build and manage marketing processes that support scalable execution
Coordinate campaigns, launches, and announcements across teams
Manage marketing calendars, asset development workflows, and cross-functional coordination
Track marketing performance and identify opportunities for continuous improvement
Sales Enablement
Develop field-ready materials including:
o Customer pitch decks
o Messaging frameworks
o FAQs
o Customer talk tracks
Partner closely with commercial teams to ensure messaging is clear, consistent, and aligned with customer needs
Continuously refine materials based on field feedback and customer conversations
Content & Thought Leadership
Develop high-impact content including:
o Whitepapers
o Case studies
o Press releases
o Conference materials
Cross-Functional Alignment
Partner with product, clinical, and data science teams to translate capabilities into market narratives
Ensure internal teams understand and consistently communicate our core story:
o Patient Identification
o Real-World Evidence
o Data Insights as a Service
What Success Looks Like
A clear, unified HEALWELL AI brand across all channels
Sales teams equipped with simple, powerful messaging and high-quality materials
Marketing assets and campaigns delivered quickly and consistently
Marketing operations that enable speed, focus, and scale
A growing library of marketing assets that support commercial growth
Qualifications
Experience
7–10+ years in B2B marketing, product marketing, or brand strategy
Experience in healthcare, life sciences, or data-driven SaaS environments
Proven ability to translate complex technical solutions into clear market narratives
Experience building and executing marketing programs in fast-moving or resource-constrained environments
Skills
Brand strategy and positioning
Messaging frameworks and storytelling
Marketing execution and campaign management
Sales enablement and content development
Marketing operations and cross-functional coordination
Personal Attributes
Builder mindset with a strong bias toward action
Strong communicator and storyteller
Highly organized and operationally rigorous
Comfortable working across cross-functional teams
Mission-driven and motivated by improving healthcare outcomes
Location: Toronto / Hybrid
Team: Marketing
Reports to: Head Health System AI Strategy & Pursuits
About HEALWELL AI
HEALWELL AI is a healthcare artificial intelligence company focused on improving health outcomes through the early identification and detection of disease. Our solutions help life science organizations identify the right patients earlier, generate regulatory-grade real-world evidence, and deliver actionable insights that accelerate clinical trials, improve care, and expand access to life-changing therapies.
Powered by DARWEN™ AI, HEALWELL AI unlocks the full clinical truth hidden within electronic medical records and health information exchanges—transforming vast volumes of structured and unstructured healthcare data into clinically meaningful insights at scale. By combining validated AI with real-world clinical data and interoperable health system infrastructure, HEALWELL AI enables life science organizations to move faster from patient identification to evidence generation to actionable insight.
About You
You are an execution-first builder and operator. You are energized by the opportunity and responsibility of personally creating and shipping the first versions of key marketing assets: collateral, sales materials, website updates, messaging frameworks, campaigns, and content. At the same time, you build the systems, processes, and external support required to scale output over time.
You have always been fascinated by brands, human behaviour, and the power of narrative to shape how people understand and adopt new ideas. For you, marketing is not just about promotion—it’s about making meaning, solving problems, and helping customers see what’s possible. You move comfortably from idea to execution, translating strategy into tangible outputs. Rather than waiting for a large team, you take a builder’s approach—leveraging contractors, agencies, and emerging AI tools to efficiently produce high-quality marketing assets and bring ideas to life.
At your core, you are a problem solver who believes the purpose of great marketing, like great business, is not simply to chase metrics, but to focus relentlessly on solving real customer problems and helping customers succeed. That mindset excites you about joining an organization that challenges the status quo, where you can help build a category-defining AI platform that uses better data, insights, and decisions to ultimately improve patient lives.
Role Overview
We are looking for a Senior Marketing Manager, Brand & Operations to help scale the HEALWELL AI brand and support the execution of our go-to-market commercial plans.
This is an execution-first role for a builder and operator. You will be responsible for translating strategy into tangible marketing outputs—personally creating and shipping the first versions of key assets such as collateral, sales materials, messaging frameworks, website updates, and campaigns. This role sits at the intersection of brand strategy, messaging, and marketing execution. You will help ensure that our story—how we identify patients earlier, generate evidence, and deliver insights—is communicated clearly and consistently across every customer touchpoint.
You will also help build the operational backbone of marketing, aligning campaigns, sales enablement, content, messaging frameworks, and cross-functional coordination to ensure we show up in the market as one unified HEALWELL AI platform.
As the function grows, you will also identify opportunities to scale output through contractors, agencies, and emerging AI tools, enabling the team to produce high-quality marketing efficiently.
This is a highly cross-functional role working closely with sales, product, clinical, data science, and senior leadership.
Key Responsibilities
Marketing Execution & Asset Development
Personally develop and ship core marketing assets including:
o Sales collateral and presentations
o Website messaging and content updates
o Campaign messaging and launch materials
o Product and solution collateral
Move quickly from concept to execution, producing high-quality marketing outputs in a fast-moving environment
Identify opportunities to increase speed and leverage through AI tools, contractors, and external partners
Build repeatable processes for asset development and campaign execution
Marketing Operations
Build and manage marketing processes that support scalable execution
Coordinate campaigns, launches, and announcements across teams
Manage marketing calendars, asset development workflows, and cross-functional coordination
Track marketing performance and identify opportunities for continuous improvement
Sales Enablement
Develop field-ready materials including:
o Customer pitch decks
o Messaging frameworks
o FAQs
o Customer talk tracks
Partner closely with commercial teams to ensure messaging is clear, consistent, and aligned with customer needs
Continuously refine materials based on field feedback and customer conversations
Content & Thought Leadership
Develop high-impact content including:
o Whitepapers
o Case studies
o Press releases
o Conference materials
Cross-Functional Alignment
Partner with product, clinical, and data science teams to translate capabilities into market narratives
Ensure internal teams understand and consistently communicate our core story:
o Patient Identification
o Real-World Evidence
o Data Insights as a Service
What Success Looks Like
A clear, unified HEALWELL AI brand across all channels
Sales teams equipped with simple, powerful messaging and high-quality materials
Marketing assets and campaigns delivered quickly and consistently
Marketing operations that enable speed, focus, and scale
A growing library of marketing assets that support commercial growth
Qualifications
Experience
7–10+ years in B2B marketing, product marketing, or brand strategy
Experience in healthcare, life sciences, or data-driven SaaS environments
Proven ability to translate complex technical solutions into clear market narratives
Experience building and executing marketing programs in fast-moving or resource-constrained environments
Skills
Brand strategy and positioning
Messaging frameworks and storytelling
Marketing execution and campaign management
Sales enablement and content development
Marketing operations and cross-functional coordination
Personal Attributes
Builder mindset with a strong bias toward action
Strong communicator and storyteller
Highly organized and operationally rigorous
Comfortable working across cross-functional teams
Mission-driven and motivated by improving healthcare outcomes
💡 Quick Summary
Seeking a career-building opportunity? The Senior Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
