Job Description
Full Job Description
We are looking for a PPC (Pay Per Click) Expert to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Duties and Responsibilities
Participate in forming effective paid search strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on search platforms (e.g. Google AdWords, Bing.)
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g. dashboards.)
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Maintain partnerships with PPC ad platforms and vendors.
Find ways to reduce risk of click fraud.
Keep abreast of PPC and SEM trends.
Requirements
Proven experience as a PPC Manager.
Experience in data analysis and reporting.
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus.
Proficient in MS Office (particularly Excel.)
Excellent communication skills.
Analytical thinking with strong math skills.
Bsc-IT/ CS, Bcom / BCA, MCA in Marketing, Digital Media or a related field; AdWords certification is a plus.
Experience
2 to 4 years of experience
We are looking for a PPC (Pay Per Click) Expert to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Duties and Responsibilities
Participate in forming effective paid search strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on search platforms (e.g. Google AdWords, Bing.)
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g. dashboards.)
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Maintain partnerships with PPC ad platforms and vendors.
Find ways to reduce risk of click fraud.
Keep abreast of PPC and SEM trends.
Requirements
Proven experience as a PPC Manager.
Experience in data analysis and reporting.
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus.
Proficient in MS Office (particularly Excel.)
Excellent communication skills.
Analytical thinking with strong math skills.
Bsc-IT/ CS, Bcom / BCA, MCA in Marketing, Digital Media or a related field; AdWords certification is a plus.
Experience
2 to 4 years of experience
💡 Quick Summary
Seeking a career-building opportunity? The Senior PPC Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Ghansoli, Navi Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
