Job Description
Full job description
Commercial product (ads)
Senior Product Marketing Manager - Marketing APIs
Location
:
San Jose
Employment Type
:
Regular
Job Code
:
A252903A
Responsibilities
About the Team:
The TikTok Marketing API team is responsible for building and managing the foundational programmatic infrastructure for TikTok's advertising ecosystem, while driving targeted business growth, and enabling next-generation AI-native marketing workflows. Our scope includes Marketing APIs, Organic APIs, Business Messaging APIs, AI ecosystem & Agentic enablement, and Tech partner & Agency co-development.
About the role:
As a Senior Product Solutions & Operations Manager, you will help drive the success of TikTok’s API ecosystem by serving as a key bridge between external partners, and internal product teams. This role is ideal for someone who is highly strategic but also detail-oriented: someone who can understand partner needs deeply, turn customer feedback into product insight, work through technical details, and ultimately drive adoption of new features among external developers.
This role requires someone who is comfortable moving between big-picture strategy and operational detail — from synthesizing market signals and partner feedback, to diving into integration pain points, product gaps, adoption metrics, and execution blockers.
Responsibilities:
Lead the end‑to‑end adoption program for API products, from program design and participant recruitment to feedback collection, synthesis, and reporting, ensuring internal usage reflects real advertiser workflows and pain points.
Collaborate with external partners to understand their requirements and drive quantitative and qualitative initiatives (opportunity sizing, feedback analysis, competitive insights) that translate learnings into clear business and market needs.
Partner with product and engineering teams to inform feature development and influence the product roadmap using data‑driven insights derived from internal usage and experiment results.
Act as a business and product strategy partner for internal users, deeply understanding products, markets, and workflows to identify and scale vertical‑ or market‑specific recommendations across regions.
Align with senior leadership on program vision, priorities, and success metrics, ensuring initiatives ladder up to broader product and business strategy.
Design and host recurring workshops, trainings, and readouts to share insights, showcase product use cases, and drive adoption and engagement.
Work across API surfaces including Marketing APIs, Organic APIs, Business Messaging APIs, and emerging AI/agentic product capabilities
Qualifications
Minimum Qualifications:
5+ years of product marketing, product operations, or similar roles in digital advertising, SaaS, or customer support platforms, with familiarity with advertising solutions and experimentation practices.
3+ years of experience working closely with sales or client‑facing support teams, with a strong customer service orientation and empathy for advertiser needs.
Proven ability to turn complex product and user feedback into clear, audience‑appropriate narratives, documentation, and training content.
Strong analytical skills and business acumen; comfortable working with data, defining metrics, and using spreadsheets and dashboards for decision‑making.
Ability to understand technical concepts well enough to participate in conversations about APIs, integrations, application workflows, and system interactions
Preferred Qualifications:
Experience working on API platforms, developer platforms, partner ecosystems, or ads technology products
Experience supporting external technology partners, agencies, or enterprise customers in technical or product-related workflows
Familiarity with REST APIs, authentication concepts, request/response structures, webhooks, and common integration patterns
Familiarity with AI ecosystem products, agentic workflows, developer tooling, or partner enablement for AI-native experiences
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $159000 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
Commercial product (ads)
Senior Product Marketing Manager - Marketing APIs
Location
:
San Jose
Employment Type
:
Regular
Job Code
:
A252903A
Responsibilities
About the Team:
The TikTok Marketing API team is responsible for building and managing the foundational programmatic infrastructure for TikTok's advertising ecosystem, while driving targeted business growth, and enabling next-generation AI-native marketing workflows. Our scope includes Marketing APIs, Organic APIs, Business Messaging APIs, AI ecosystem & Agentic enablement, and Tech partner & Agency co-development.
About the role:
As a Senior Product Solutions & Operations Manager, you will help drive the success of TikTok’s API ecosystem by serving as a key bridge between external partners, and internal product teams. This role is ideal for someone who is highly strategic but also detail-oriented: someone who can understand partner needs deeply, turn customer feedback into product insight, work through technical details, and ultimately drive adoption of new features among external developers.
This role requires someone who is comfortable moving between big-picture strategy and operational detail — from synthesizing market signals and partner feedback, to diving into integration pain points, product gaps, adoption metrics, and execution blockers.
Responsibilities:
Lead the end‑to‑end adoption program for API products, from program design and participant recruitment to feedback collection, synthesis, and reporting, ensuring internal usage reflects real advertiser workflows and pain points.
Collaborate with external partners to understand their requirements and drive quantitative and qualitative initiatives (opportunity sizing, feedback analysis, competitive insights) that translate learnings into clear business and market needs.
Partner with product and engineering teams to inform feature development and influence the product roadmap using data‑driven insights derived from internal usage and experiment results.
Act as a business and product strategy partner for internal users, deeply understanding products, markets, and workflows to identify and scale vertical‑ or market‑specific recommendations across regions.
Align with senior leadership on program vision, priorities, and success metrics, ensuring initiatives ladder up to broader product and business strategy.
Design and host recurring workshops, trainings, and readouts to share insights, showcase product use cases, and drive adoption and engagement.
Work across API surfaces including Marketing APIs, Organic APIs, Business Messaging APIs, and emerging AI/agentic product capabilities
Qualifications
Minimum Qualifications:
5+ years of product marketing, product operations, or similar roles in digital advertising, SaaS, or customer support platforms, with familiarity with advertising solutions and experimentation practices.
3+ years of experience working closely with sales or client‑facing support teams, with a strong customer service orientation and empathy for advertiser needs.
Proven ability to turn complex product and user feedback into clear, audience‑appropriate narratives, documentation, and training content.
Strong analytical skills and business acumen; comfortable working with data, defining metrics, and using spreadsheets and dashboards for decision‑making.
Ability to understand technical concepts well enough to participate in conversations about APIs, integrations, application workflows, and system interactions
Preferred Qualifications:
Experience working on API platforms, developer platforms, partner ecosystems, or ads technology products
Experience supporting external technology partners, agencies, or enterprise customers in technical or product-related workflows
Familiarity with REST APIs, authentication concepts, request/response structures, webhooks, and common integration patterns
Familiarity with AI ecosystem products, agentic workflows, developer tooling, or partner enablement for AI-native experiences
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $159000 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
💡 Quick Summary
Seeking a career-building opportunity? The Senior Product Marketing Manager - Marketing APIs position is now open for candidates interested in the Marketing Executive Jobs sector. This role in San Jose offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
