Social Media Executive

Job Summary:

The Social Media Executive is responsible for developing and implementing social media strategies to increase brand awareness, engagement, and customer acquisition. They will manage the company's social media accounts, create engaging content, monitor and analyze performance metrics, and interact with followers to build a strong online community. The Social Media Executive will collaborate with cross-functional teams to align social media efforts with marketing and communication goals.

Responsibilities:

Social Media Strategy:

Develop and execute social media strategies to achieve marketing and business objectives.
Identify target audiences and tailor content accordingly.
Stay updated on industry trends and best practices to optimize social media presence.
Content Creation:

Create compelling and engaging social media content, including text, images, videos, and other multimedia formats.
Write clear and concise copy that aligns with brand voice and guidelines.
Collaborate with graphic designers, videographers, and photographers to produce visually appealing content.
Account Management:

Manage and monitor the company's social media accounts, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and other relevant platforms.
Regularly update profiles, banners, and profile pictures to maintain a consistent brand image.
Monitor comments, messages, and mentions, and respond in a timely and professional manner.
Community Engagement:

Foster engagement and build relationships with followers, customers, and influencers.
Monitor discussions and trends related to the brand and industry.
Encourage user-generated content and user participation.
Social Media Advertising:

Develop and execute paid social media campaigns to reach target audiences and achieve specific goals (e.g., lead generation, sales, website traffic).
Optimize campaigns based on key performance indicators (KPIs) and analytics data.
Analytics and Reporting:

Track, analyze, and report on social media metrics, such as reach, engagement, follower growth, and website traffic.
Provide regular reports and insights to key stakeholders, including recommendations for improvement.
Collaboration and Coordination:

Work closely with the marketing, communications, and design teams to align social media efforts with broader marketing initiatives.
Collaborate with influencers, partners, and external agencies to leverage their reach and engagement.
Requirements:

Bachelor's degree in marketing, communications, or a related field.
Proven experience as a Social Media Executive or similar role.
In-depth knowledge of social media platforms, trends, and best practices.
Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
Excellent written and verbal communication skills.
Strong creative and content creation abilities.
Analytical mindset with the ability to interpret data and generate actionable insights.
Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Ads) is a plus.
Ability to work independently and meet deadlines in a fast-paced environment.
Attention to detail and ability to multitask.
Note: The job description provided above is a general outline of typical responsibilities and qualifications for a Social Media Executive. Actual job descriptions may vary depending on the organization's specific needs and industry.

Job Types: Full-time, Fresher

Salary: ₹10,000.00 - ₹18,000.00 per month

Schedule:

Day shift
Supplemental pay types:

Performance bonus
Ability to commute/relocate:

Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Education:

Higher Secondary(12th Pass) (Preferred)
Experience:

Social media marketing (Preferred)
total work (Preferred)
License/Certification:

Digital marketing (Preferred)
Work Location: One location

Speak with the employer
++1 7XXXXXX+6
Expected Start Date: 15/05/2026