Job Description
Execution, Strategy, Management & Client Engagement
Oversight of all Paid Search & Social campaigns across multiple clients, including leading and coordinating planning, activation, and reporting
Activation & Execution; maintenance and optimizations of campaigns
Oversee ongoing campaign execution management and tactical planning
Professional communication with clients, publishers/vendors, and partners
Understanding client’s business needs, translating those into goals & tangible objectives – and how to maximize those measures of success through tactical strategies and technologies
Support in creation and delivery of effective media plan details for integrated Paid Search & Social and native advertising campaign efforts – in context to wider media efforts
Developing, optimizing, and maintaining Paid Search & Social and native advertising campaigns for clients, including coordination of assets between creative agencies and client teams and budget management.
Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
Developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing
Strong familiarity with 3rd-party tracking vendors and integrating with search & social platforms
Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis
Develop, document, and implement Paid Search & Social media best practices within client accounts
Keeping abreast of industry news and developing POVs to communicate relevant updates to client
Desired Skills & Experience
Bachelor's Degree or Equivalent Experience
Minimum 2-4 years of marketing experience
2+ years of Paid Search and/or Social experience (both is a plus!)
Experience in web analytics, ad tracking, and other biddable media is a huge plus! (e.g., Programmatic, Display)
Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (social management tools like SocialCode / Brand Networks Sprinklr / Marin / Kenshoo), Facebook, Twitter Ads, etc.
Demonstrable experience working on enterprise level Paid Search & Social media accounts with large ($1m+) budgets but also with small budgets as low as $5K per month
Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur
Oversight of all Paid Search & Social campaigns across multiple clients, including leading and coordinating planning, activation, and reporting
Activation & Execution; maintenance and optimizations of campaigns
Oversee ongoing campaign execution management and tactical planning
Professional communication with clients, publishers/vendors, and partners
Understanding client’s business needs, translating those into goals & tangible objectives – and how to maximize those measures of success through tactical strategies and technologies
Support in creation and delivery of effective media plan details for integrated Paid Search & Social and native advertising campaign efforts – in context to wider media efforts
Developing, optimizing, and maintaining Paid Search & Social and native advertising campaigns for clients, including coordination of assets between creative agencies and client teams and budget management.
Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
Developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing
Strong familiarity with 3rd-party tracking vendors and integrating with search & social platforms
Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis
Develop, document, and implement Paid Search & Social media best practices within client accounts
Keeping abreast of industry news and developing POVs to communicate relevant updates to client
Desired Skills & Experience
Bachelor's Degree or Equivalent Experience
Minimum 2-4 years of marketing experience
2+ years of Paid Search and/or Social experience (both is a plus!)
Experience in web analytics, ad tracking, and other biddable media is a huge plus! (e.g., Programmatic, Display)
Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (social management tools like SocialCode / Brand Networks Sprinklr / Marin / Kenshoo), Facebook, Twitter Ads, etc.
Demonstrable experience working on enterprise level Paid Search & Social media accounts with large ($1m+) budgets but also with small budgets as low as $5K per month
Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in BASNI, OPP. AIIMS offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
