Job Description
ABFinance is a US-based firm looking to build and enable digital finance for the future. Our vision is to build a full financial ecosystem where digital assets, traditional finance, and everyday money management live in one seamless experience, made available to everyone.
Founded by a team of innovators, traders, and compliance professionals, our mission is to bring the emerging world of digital assets to everyone. Our flagship product is a secure, regulated crypto exchange where we build trading tools for both retail and institutional clients - such as spot trading, yield generation products with a focus on compliance and security.
ABFinance is seeking a Social Media Lead to own and execute our U.S. social media presence from strategy through execution. This role is a hands-on, individual-contributor position responsible for shaping ABFinance’s social voice, content, and growth across key platforms.
You will translate business and product priorities into clear, compliant, and high-impact social content—balancing trust, security, and regulatory credibility with growth, engagement, and performance. Working closely with Compliance, Product, Growth, and Communications, you will ensure ABFinance shows up consistently, credibly, and competitively in the U.S. crypto conversation.
This is a builder role for someone who is comfortable operating independently, moving fast with judgment, and owning outcomes end to end.
Key Responsibilities
1. Social Strategy & Growth
Own and execute ABFinance’s social media strategy across priority platforms. Translate business goals into clear social KPIs, balancing brand trust (regulated, secure) with performance-driven growth.
2. Content, Education & Brand Narrative
Define and own the U.S.-first content framework covering brand storytelling, product education, and market context. Translate complex crypto topics into clear, compliant, high-impact content with a consistent ABFinance's brand voice.
3. Platform, Trends & Compliance
Stay on top of platform algorithms, trends, and distribution mechanics. Test and scale new formats while working closely with Compliance/Legal to ensure fast but safe execution.
4. Cross-Functional Execution
Partner closely with Compliance, Growth, Product, PR, and Support to support launches, campaigns, ongoing communications, and issue response.
5. Data, Insights & Risk Awareness
Own social performance tracking and insights. Continuously optimize content and distribution, and support social-ready responses during incidents or sensitive moments.
Requirements
4–7+ years in social media / content / digital marketing, with experience owning end-to-end social programs in a hands-on role.
Proven experience scaling social presence primarily for U.S.-based audiences for fintech/crypto/financial services or similarly regulated, trust-sensitive industries.
Strong understanding of platform growth mechanics (organic + paid), creator ecosystems, and performance measurement.
Excellent editorial judgment and ability to ship content at high velocity without sacrificing quality or compliance.
Strong cross-functional leadership: can influence Product, Growth, PR, and Compliance to move quickly and responsibly.
Data-driven: comfortable with experimentation, attribution constraints, and building practical KPI systems.
Comfortable operating with ambiguity in an early-stage or fast-evolving environment.
Nice to Have
Experience marketing a regulated financial product in the U.S., with exposure to internal review processes, disclaimers, and claims substantiation.
Deep familiarity with crypto exchange products (spot trading, wallets, onboarding/KYC flows, security education).
Experience building creator/partner programs and scalable UGC pipelines.
Crisis/incident comms experience in a high-scrutiny environment.
Job Type: Full-time
Work Location: Remote
Founded by a team of innovators, traders, and compliance professionals, our mission is to bring the emerging world of digital assets to everyone. Our flagship product is a secure, regulated crypto exchange where we build trading tools for both retail and institutional clients - such as spot trading, yield generation products with a focus on compliance and security.
ABFinance is seeking a Social Media Lead to own and execute our U.S. social media presence from strategy through execution. This role is a hands-on, individual-contributor position responsible for shaping ABFinance’s social voice, content, and growth across key platforms.
You will translate business and product priorities into clear, compliant, and high-impact social content—balancing trust, security, and regulatory credibility with growth, engagement, and performance. Working closely with Compliance, Product, Growth, and Communications, you will ensure ABFinance shows up consistently, credibly, and competitively in the U.S. crypto conversation.
This is a builder role for someone who is comfortable operating independently, moving fast with judgment, and owning outcomes end to end.
Key Responsibilities
1. Social Strategy & Growth
Own and execute ABFinance’s social media strategy across priority platforms. Translate business goals into clear social KPIs, balancing brand trust (regulated, secure) with performance-driven growth.
2. Content, Education & Brand Narrative
Define and own the U.S.-first content framework covering brand storytelling, product education, and market context. Translate complex crypto topics into clear, compliant, high-impact content with a consistent ABFinance's brand voice.
3. Platform, Trends & Compliance
Stay on top of platform algorithms, trends, and distribution mechanics. Test and scale new formats while working closely with Compliance/Legal to ensure fast but safe execution.
4. Cross-Functional Execution
Partner closely with Compliance, Growth, Product, PR, and Support to support launches, campaigns, ongoing communications, and issue response.
5. Data, Insights & Risk Awareness
Own social performance tracking and insights. Continuously optimize content and distribution, and support social-ready responses during incidents or sensitive moments.
Requirements
4–7+ years in social media / content / digital marketing, with experience owning end-to-end social programs in a hands-on role.
Proven experience scaling social presence primarily for U.S.-based audiences for fintech/crypto/financial services or similarly regulated, trust-sensitive industries.
Strong understanding of platform growth mechanics (organic + paid), creator ecosystems, and performance measurement.
Excellent editorial judgment and ability to ship content at high velocity without sacrificing quality or compliance.
Strong cross-functional leadership: can influence Product, Growth, PR, and Compliance to move quickly and responsibly.
Data-driven: comfortable with experimentation, attribution constraints, and building practical KPI systems.
Comfortable operating with ambiguity in an early-stage or fast-evolving environment.
Nice to Have
Experience marketing a regulated financial product in the U.S., with exposure to internal review processes, disclaimers, and claims substantiation.
Deep familiarity with crypto exchange products (spot trading, wallets, onboarding/KYC flows, security education).
Experience building creator/partner programs and scalable UGC pipelines.
Crisis/incident comms experience in a high-scrutiny environment.
Job Type: Full-time
Work Location: Remote
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Lead position is now open for candidates interested in the Work from home Jobs sector. This role in Atlanta offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Work from home Jobs is a plus.
