Sr| Executive| Marketing |Retail Business Only

Roles and Responsibilities Vendor Management (Creative Agency, Production Agency & Delivery Agency)1. Orders , Execution, Payments, Deliveries with all the vendors.Marketing Campaign & Brand Promotions –Execution and Implementation1. Coordination with the category team for finalizing regular offers, promotions & implementation.2. Planning the quantity of POSM required for all the stores as per the layout, special sizes/POSMrequired if any.3. Execution of festive promotions & campaigns.4. Ensuring emailers sent to airport teams for all author signings.5. Coordinating events like Author Signings, Customer engagements etc.Visual Merchandising & In store communication1. Designing of In-store VM’s such as Light box, category headers, Generic POS.2. Selection of Material/fixtures which are relevant & suits best for the stores.3. Ensured timely deployment of POS material & other VM’s across the stores.4. Maintenance of all the marketing Inventory & fixtures available at the stores & other storefixtures as required.5. Suggestions in aligning & realigning the POS placement for effective visibilityMarketing Management & Social Media1. Marketing Obligations execution to be checked2. Communication of festive campaigns & promotions on different formats possible (Traditional &digital).3. Coordination with associate brands(POSM execution for dedicated display, inventory, guidelinesfor designing)4. Creating social media campaigns & executing.5. Timely posting all the social media creatives.6. Creating creatives on Canva whenever required.Other Miscellaneous works1. Designing & executing HR inventories such as ID cards, Employees Name Badges, Name Panels, Business Cards.2. Designing & executing operations inventories such as Carry Bags, POS Rolls, store signage’s such as Bill receipt, CCTV, etc.3. Coordination with Warehouse & store staff for maintaining carry bags count, average sales & forecasting expected time of reorder