Job Description
Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.
Sr. Manager, eCommerce will be responsible for driving eCommerce growth and investment strategy along with platform activation across Click & Collect, Pure Play and Intermediary channels. They will oversee and manage all aspects of our brands presence on these platforms, ensuring optimal performance and strong roadmap for growing sales. They will function as the US expert on eCommerce for the organization.
Accountabilities:
• Own e‑commerce strategy, investment, and execution across Click & Collect, Pure Play, and intermediary platforms.
• Lead direct‑to‑consumer strategy and execution via Amazon for MABI Non‑Alc brands.
• Own digital shelf optimization and performance measurement.
• Partner with Media to shape and activate paid e‑commerce/retail media strategies.
• Collaborate with Key Account Sales and Shopper Marketing to ensure e‑commerce programs are integrated with brick‑and‑mortar initiatives
• Drive continuous improvement in e‑commerce performance, efficiency, and capabilities.
• Lead a direct report and remain the US consultant and stakeholder for global ecommerce asset management & assigned projects
Key Metrics & Financial Targets:
• E-Commerce Growth
• Retailer Content Scores
• ROI
Own:
• US Ecommerce Strategy & Execution
Influence:
• Global & Brand Assets Developed for eCommerce
• Key Account activation and US Media activity
Veto:
• Content & Assets Not Meeting Standards for US
Critical Stakeholders & Relationships:
• Key Account Sales/Shopper
• Shopper Marketing – Key Accounts & On-Premise
• Global Shopper Team
• US Brand
• Finance & Compliance
• Creative Studio
Qualifications, Education, & Experience:
• Bachelor's Degree & 6-8 years of Shopper Marketing Experience (Alc/Bev preferred)
• Experience with alc bev eCommerce Activation
• Experience with Amazon DTC
Skills Needed To Be Successful:
• Proven ability to think creatively, coupled with strong analytical and leadership skills
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
• * Competitive annual salary $131,000 - $164,000
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth
At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
Sr. Manager, eCommerce will be responsible for driving eCommerce growth and investment strategy along with platform activation across Click & Collect, Pure Play and Intermediary channels. They will oversee and manage all aspects of our brands presence on these platforms, ensuring optimal performance and strong roadmap for growing sales. They will function as the US expert on eCommerce for the organization.
Accountabilities:
• Own e‑commerce strategy, investment, and execution across Click & Collect, Pure Play, and intermediary platforms.
• Lead direct‑to‑consumer strategy and execution via Amazon for MABI Non‑Alc brands.
• Own digital shelf optimization and performance measurement.
• Partner with Media to shape and activate paid e‑commerce/retail media strategies.
• Collaborate with Key Account Sales and Shopper Marketing to ensure e‑commerce programs are integrated with brick‑and‑mortar initiatives
• Drive continuous improvement in e‑commerce performance, efficiency, and capabilities.
• Lead a direct report and remain the US consultant and stakeholder for global ecommerce asset management & assigned projects
Key Metrics & Financial Targets:
• E-Commerce Growth
• Retailer Content Scores
• ROI
Own:
• US Ecommerce Strategy & Execution
Influence:
• Global & Brand Assets Developed for eCommerce
• Key Account activation and US Media activity
Veto:
• Content & Assets Not Meeting Standards for US
Critical Stakeholders & Relationships:
• Key Account Sales/Shopper
• Shopper Marketing – Key Accounts & On-Premise
• Global Shopper Team
• US Brand
• Finance & Compliance
• Creative Studio
Qualifications, Education, & Experience:
• Bachelor's Degree & 6-8 years of Shopper Marketing Experience (Alc/Bev preferred)
• Experience with alc bev eCommerce Activation
• Experience with Amazon DTC
Skills Needed To Be Successful:
• Proven ability to think creatively, coupled with strong analytical and leadership skills
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
• * Competitive annual salary $131,000 - $164,000
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth
At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
💡 Quick Summary
Seeking a career-building opportunity? The Sr. Manager, eCommerce position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Chicago offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
