VP of Operations & Client Success - Digital Marketing Agency

Help Build a $5M Agency ($75K Base + Equity + 25% Profit Share)

Florida-based digital marketing agency (20 years, $6M ad spend managed, 200 active clients in SEO & PPC) needs an operator who can work 60+ hours/week to build infrastructure during critical transition.

Competitive base salary ($75K) + uncapped profit share (up to 25%) + equity (up to 15%) = $200K-$400K earning potential by Year 3-5.

This is NOT a work-life balance job. This is a build-the-business-and-get-rich opportunity.

THE SITUATION (BE HONEST ABOUT WHAT YOU'RE WALKING INTO)

Our PPC Director (17 years with us, manages 68 clients) is potentially transitioning out sometime in 2026. We need someone who can:

Help transition 68 PPC client relationships (prevent churn during handoff)
Build SDR team (Philippines-based, LinkedIn outbound, generate 50+ discovery calls/month)
Build fulfillment teams (India PPC, Philippines SEO, nearshore CRO)
Support CEO in sales (discovery call prep, proposal creation, client onboarding)
Run day-to-day operations (get CEO to 1 hour/day involvement)
Timeline: You have 75 days from start date to prevent client churn during transition.

This is crisis mode for 6-12 months. Then it gets easier.

WHAT WE'RE BUILDING

Digital Domination Packages (DDP): $8K-$15K/month integrated marketing services

Components:

Google Ads optimization (reduce waste, increase ROI)
SEO authority building (organic traffic, less PPC-dependent)
Conversion rate optimization (better landing pages, higher conversion)
Marketing automation (lead nurturing, systematic follow-up)
AI chatbot (24/7 lead capture)
Full-funnel integration (everything works together)
Target clients: Businesses spending $50K-$200K/month on Google Ads

Year 1 goal: Sign 15-20 DDP clients = $1.8M-$3M new annual recurring revenue

Your job: Build the operations machine that delivers these services profitably while CEO focuses on sales

WHAT SUCCESS LOOKS LIKE (12 MONTHS)

By December 2026:

✅ PPC management transition complete - Zero client churn, replacement PPC team operational

✅ SDR machine built - 3-5 Philippines SDRs generating 50+ discovery calls/month for CEO and/or sales team

✅ Fulfillment teams operational - India PPC (2+ specialists), Philippines SEO (coordinated with existing team), nearshore CRO specialist

✅ Systems documented - SOPs for every service, quality control processes, team management workflows

✅ 15+ DDP clients signed - You supported CEO's sales process (research, proposals, onboarding)

✅ 95%+ client retention - Excellent service delivery, proactive account management

✅ CEO working 1 hour/day - You're running everything else

If you hit these metrics, you've earned your profit share and equity. Simple as that.

COMPENSATION (PERFORMANCE-BASED, UNCAPPED UPSIDE)

Year 1 (2026): Prove It

Base: $75,000/year

Commission: 5% of first month fees + setup fees on NEW DDP contracts

CEO closes deals, you support (research, proposals, onboarding)
Example: CEO closes 15 deals at $10K/month average = $150K first month fees = $7,500 commission
Total Year 1 potential: $82,500 (if you support 15 closes)
Benefits:

15 days PTO + 6 paid holidays
Health insurance when we hit 10 employees or 2027 (whichever comes second)
Year 2-5: Partnership Economics

Year Base Profit Share Equity
Year 2 $75K 10% of net profit Eligible at milestones
Year 3 $75K 15% of net profit Vesting continues
Year 4 $75K 20% of net profit Vesting continues
Year 5 $75K 25% of net profit Fully vested

Equity Milestones:

10% equity when company hits $600K annual profit (4-year vest, 1-year cliff)
15% equity when company hits $1M annual profit
Real numbers if you execute:

Scenario: Company hits $900K profit Year 2

Base: $75K
Profit share (10%): $90K
Total Year 2: $165K
Scenario: Company hits $1.5M profit Year 4

Base: $75K
Profit share (20%): $300K
Equity: 15% ownership (worth $2M+ if we sell)
Total Year 4: $375K + equity
The upside is REAL. But you have to earn it.

WHO WE NEED (MUST-HAVES)

1. Offshore Team Management Experience (NON-NEGOTIABLE)

You've built and managed teams in India, Philippines, or nearshore locations before.

Why: 60% margins depend on offshore talent. If you can't recruit, train, and manage remote teams across time zones, this won't work.

We need someone who:

Knows where to find talent (job boards, agencies, networks)
Can interview and assess quality (not just "warm bodies")
Can train and develop people remotely
Can fire underperformers quickly
Has managed 5+ offshore people simultaneously
Red flag: "I've managed US teams but not offshore" = NOT qualified

2. Agency Operations Experience (5+ years minimum)

You've worked IN a digital marketing agency managing multiple clients simultaneously.

NOT qualified:

In-house marketing manager (1 company)
Freelancer (no team management)
Pure strategist (no execution experience)
Qualified:

Agency account director managing 10+ clients
Agency operations manager coordinating delivery teams
Agency COO scaling from $500K to $2M+
3. Can Work 60+ Hours/Week Year 1 (No Work-Life Balance)

Let's be brutally honest:

This role requires 60-70 hours/week for the first 6-12 months during:

Andy transition (March 31 deadline)
SDR team buildout
Fulfillment team hiring/training
DDP client onboarding (15-20 new clients)
After 12 months: It drops to 50 hours/week as systems stabilize and teams take over

If you:

Need work-life balance immediately
Have young children requiring 5pm pickups
Are starting a family in next 12 months
Want guaranteed 40-hour weeks
This is NOT the right role. Please don't apply.

4. Comfortable with Variable Compensation

Base is $75K (modest). Upside is profit share + equity (significant).

If you need:

Guaranteed $100K+ base salary
Predictable W-2 income
Zero performance risk
This is NOT the right role.

If you want:

To earn $150K-$300K based on results
Equity ownership in growing company
Partner economics, not employee paycheck
This IS the right role.

5. Strategic + Tactical (Not Just One)

You can think strategically (build systems, plan team structure) AND execute tactically (jump in and do the work when needed).

Example scenarios you'd handle:

Strategic: Design SDR hiring process (where to recruit, interview questions, training program, KPIs)

Tactical: When SDR quits unexpectedly, you jump in and do LinkedIn outreach yourself for 2 weeks until replacement hired

We need both. Pure strategists who can't execute need not apply.

6. PPC Knowledge (At Least Conversational)

You don't need to be an expert PPC specialist, but you need to understand:

Campaign structure
Quality Score
Conversion tracking
When spend is being wasted
Why: You're managing the Andy transition and hiring PPC specialists. You need to assess if they're any good.

Test question: "If a client's cost-per-click went up 30% in one month, what are the first 3 things you'd check?"

If you can't answer this, you're not qualified.

WHO WE DON'T NEED (DISQUALIFIERS)

❌ PPC Specialists Without Operations Experience

Can optimize campaigns but can't build teams
We need operator who understands PPC, not PPC expert learning operations
❌ People Who Need Work-Life Balance Immediately

"I need to be done by 5pm daily" = won't survive Month 1
"I can't work weekends ever" = won't survive Andy crisis
This gets easier after 12 months, but Year 1 is brutal
❌ Employees Looking for Safe Job

"I need guaranteed $120K+ base" = wrong mindset
"What if profit share is zero?" = fear-based thinking
We need partners who bet on themselves, not employees collecting paychecks
❌ No Offshore Experience

"I've always hired US-only" = can't scale profitably
"I'm not comfortable managing people in other countries" = deal-breaker
Offshore is 70% of our cost advantage
❌ Job Hoppers (3+ Agencies in Last 5 Years)

Equity vests over 4 years - you need to stay
If you're planning to leave in 18 months, don't waste our time
❌ People Starting Families in Next 12 Months

If you're trying to get pregnant now = timing is wrong
If you have infant at home = can't commit 60 hours
Nothing wrong with family planning - just wrong timing for THIS role
WHY THIS OPPORTUNITY IS RARE

Most agency jobs offer:

$80K-$120K salary (capped)
Zero equity
Standard benefits
Work for someone else forever
This opportunity offers:

$75K salary (competitive)
BUT: 25% profit share by Year 5 (uncapped)
AND: 15% equity ($2M+ if we sell at 5X revenue)
AND: Real operating partner role (not just "VP" title)
5-year wealth creation potential: $1M-$3M+ if we execute

You can't get this at a traditional agency job.

THE IDEAL CANDIDATE PROFILE

Background:

5-10 years agency operations experience
Built teams in India/Philippines/nearshore
Managed 10+ simultaneous B2B service clients
Has seen agency scale from $500K to $2M+ revenue
Current situation:

VP/Director at mid-size agency (frustrated they're building someone else's business)
COO at small agency (ready for equity opportunity)
Agency owner who tried and failed (wants structure + partnership vs. solo)
Life stage:

Single OR married with supportive spouse
No young children (or kids in school full-time with childcare)
NOT starting family in next 12 months
Can commit 60+ hours/week for 12 months
Mindset:

"I'll work 80 hours if that's what it takes"
"Pay me based on results"
"I want equity, not salary"
"I've done this before and can do it again"
Red flags you DON'T have:

Haven't changed jobs in 3+ years (stable)
Never been fired for performance (reliable)
References will say "I'd hire them again" (proven)
WHAT WE PROVIDE

Resources:

Existing Philippines SEO team (Lynie manages, you coordinate)
Existing client base (65 PPC clients, 200+ SEO clients)
CEO with 38 years business experience ($10M+ exits before)
Offshore hiring networks (India via Varun, Philippines connections)
Capital for team hiring (we're not bootstrapped and desperate)
Support:

CEO closes deals Year 1 (you don't need to sell yet)
Weekly 1:1s with CEO (coaching, strategy, problem-solving)
Clear success metrics (you know exactly what you need to hit)
Freedom to build YOUR way (we don't micromanage)
What we DON'T provide:

Guaranteed $120K salary
Work-life balance Year 1
Corporate benefits package
Hand-holding or training wheels
THE INTERVIEW PROCESS (FAST - WE NEED SOMEONE BY JANUARY 20)

Step 1: Application Screening (24 hours)

Submit:

Resume
Cover letter answering:
Why are you the right person to build operations during a crisis?
What's your offshore team management experience? (specific examples)
Why does variable comp (profit share + equity) excite you vs. guaranteed salary?
2-minute video introduction:
Your agency operations background
Your offshore team building experience
Why you want ownership vs. employment
Step 2: Phone Screen (30 minutes)

Verify offshore team experience
Assess PPC knowledge
Confirm work hour commitment
Gauge excitement about variable comp
Step 3: Working Session (2 hours, paid)

Real client scenario: Audit PPC account + build transition plan
Tests strategic thinking + tactical execution
Shows how you work under pressure
Step 4: Reference Checks

We call 2-3 references
Focus: Did they deliver? How did they handle crises? Would you hire again?
Step 5: Offer (within 1 week of Step 3)

Fast decision - we're in crisis mode
Start date: January 20-27, 2026 (negotiable but earlier is better)
HOW TO APPLY

DO NOT apply if you:

Need work-life balance immediately
Want guaranteed $100K+ salary
Have no offshore team experience
Are starting a family in next 12 months
Can't commit 60+ hours/week Year 1
Only apply if you're someone who says:

"I've built agency operations before and can do it again"
"Pay me based on results - I'll earn the equity"
"I'll work 70 hours if that's what it takes to win"
"I want to OWN something, not just have a job"
To Apply:

Send to: bruce@profitsolutions.com

Subject Line: "VP Operations - [Your Name] - [Years Agency Experience]"

Include:

Resume (PDF)
Cover letter (max 1 page) answering the 3 questions above
Video link (2 minutes, YouTube unlisted or Loom)
Applications reviewed within 24 hours. Top candidates contacted same day.

QUESTIONS WE KNOW YOU'RE WONDERING

Q: Is this remote or in-office?

A: Fully remote. You can be anywhere in US (prefer West Coast for timezone overlap with offshore teams). Occasional travel to Sacramento for key client meetings (2-3x/year).

Q: What if I can't start until February?

A: That's cutting it close, but we'll consider it. Earlier is strongly preferred.

Q: Can I negotiate the base salary higher?

A: $75K is the base. If you need significantly more guaranteed money (e.g., $100K+), this isn't the right fit. The upside is in profit share + equity, not base salary.

Q: What if profit share is zero Year 2?

A: Then we both failed. If you build teams well and support CEO's sales, we WILL be profitable. If you're worried about downside risk, you're not the right person.

Q: Do I need to know how to close sales?

A: Not Year 1. CEO closes deals. You support (research, proposals, onboarding). Year 2+, we may train you to close if you want to learn. But it's not required.

Q: What if I have young kids?

A: If you have full-time childcare and can commit 60+ hours/week, fine. If you need to leave at 5pm daily for pickups, this won't work.

Q: Why is the PPC Director leaving?

A: He's been here 17 years and wants to pursue other opportunities. This is amicable - he's giving 3+ months notice. No drama.

Q: What's the CEO's role after I'm hired?

A: Year 1: CEO closes all deals, you build operations. Years 2+: CEO steps back to 1 hour/day, you run everything.

THE BOTTOM LINE

This is NOT a job. This is a 3-5 year commitment to build something and get rich.

If you want:

Safe paycheck
Work-life balance
Predictable hours
Corporate benefits
Go find a traditional agency VP job. They're hiring.

If you want:

Equity ownership
$200K-$400K Year 3-5 earning potential
Real operating partner role
Build something significant
Apply now. We're hiring fast.

Digital Visibility Concepts 20 years in business | $6M ad spend managed | 200+ active clients, Gainesville, FL (Remote OK)

Apply: bruce@profitsolutions.com

Subject: "VP Operations - [Your Name] - [Years Agency Experience]"

Pay: $75,000.00 - $165,000.00 per year

Benefits:

Paid time off
Parental leave
Professional development assistance
Work Location: Remote