Content Marketing Manager - Canada (Remote)

Everything we do is for our customers!



Featured on Deloitte's Technology Fast 500 list and G2's leaderboard, Maropost offers a unified commerce experience, transforming ecommerce, retail, marketing automation, merchandising, helpdesk, and AI operations with one platform designed to scale for fast-growing businesses. With a relentless focus on our customers’ success, we are motivated by customer obsession, extreme urgency, excellence, and resourcefulness which powers 5,000+ global brands on our way to 100,000+.



Driven by a customer-centric mentality, we empower businesses to achieve their goals and grow alongside us. If you're a driver, decidely not a passenger, are ready to make a significant impact, and be part of our transformative journey, Maropost is the place for you.



The Opportunity:



Thrive on change and grow beyond limits! We are looking for a bold thinker who sees a chance to learn and define what's possible with every challenge! Ready to make an impact? Welcome to Maropost and you can turn ideas into action!



We're seeking a Content Marketing Manager to play a central role in raising awareness and driving growth for Maropost and its suite of commerce products. Reporting to the Chief Marketing Officer, managing a team of freelancers, and being accountable to stakeholders across multiple departments, you will be responsible for developing and executing a sustainable, efficient, and conversion-focused content strategy and production process.



What You'll Be Responsible For:

Develop and evangelize a point of view on Maropost's copy and content strategy, including formats, channels, mediums, experiences, and copy approaches.
Align content marketing strategy with a growing understanding of Maropost customers and leads, their pain points, and their buying journey.
Maintain and organize editorial calendars for content delivered across all funnel stages and channels (blogs, videos/scripts, ebooks, infographics, guides, reports, customer stories, presentations, social media posts, press releases, and more).
Review (and ultimately publish) content from several internal and external writers, ensuring copy is aligned with content/SEO briefs, messaging, guidelines, and personas.
Develop efficient processes for creating case studies and bringing the voice of the customer to life.
Ensure all assets are SEO optimized, aligned to the latest SEO strategy, and reflect SEO best practices.
Craft and publish social media posts across multiple accounts and channels, along with the occasional press release.
Own reporting for content performance and surface insights to inform strategy adjustments.
Stay up to date with industry and content marketing trends and best practices.
Manage the content budget to ensure efficient use of internal and external resources.


What You'll Bring to Maropost:

Deep understanding of content marketing, copy editing, and copywriting, with 5+ years in content marketing or a related field.
Strong editorial and leadership skills.
Proven track record of creating successful content programs in B2B settings, preferably in SaaS.
Excellent time management, project management, writing, and communication skills.
Strong editorial proofreading, grammar, and copywriting skills with the ability to provide writing samples.
Experience with some of these content marketing, SEO, social media, and project management tools (or similar ones): Microsoft Word, Grammarly, WordPress, ChatGPT, Claude, Asana, Trello, Google Analytics, SEMrush, Canva, Figma, Sprout Social, Hootsuite, Miro, Vidyard, and/or Descript.
Highly organized and self-motivated with a high level of initiative.
You exemplify Maropost’s Values of being
Customer Obsessed
Extreme Urgency
Excellence
Resourceful


Message from the Founders: Maropost is looking for results-driven builders - people who want to drive our business forward at all costs to achieve both short-term and long-term goals.



If that isn't for you, that’s ok. For those of you that thrive in an environment like this, please get in touch with us!

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