Job Description
As a Copywriter, you will be responsible for writing clear, engaging, and
persuasive copy for a variety of B2C marketing materials. This includes websites, email
campaigns, social media, advertisements, brochures, landing pages, and other
consumer-facing content. You will collaborate closely with our marketing, design, and sales
teams to create copy that enhances the brand's voice, builds customer relationships, and
drives conversions.
Key Responsibilities
● Copy Creation: Write and edit compelling copy for a variety of B2C channels,
including web pages, blogs, email newsletters, social media, digital ads, brochures,
and more.
● Brand Messaging: Develop a consistent tone of voice across all consumer-facing
content, ensuring it aligns with brand guidelines and engages the target audience.
● Consumer-Focused Content: Create persuasive content that speaks directly to
consumers’ needs, desires, and pain points, driving brand awareness and customer
conversion.
● Real Estate Copywriting: Develop copy for real estate listings, property brochures,
promotional materials, and online content. Highlight key features and benefits of
properties in a way that appeals to prospective buyers, investors, and tenants.
● Campaign Support: Collaborate with the marketing and creative teams to support
online and offline campaigns with compelling copy that drives traffic, conversions,
and brand recognition.
● SEO Optimization: Ensure that all written content is optimized for search engines
(SEO), with keyword-rich copy that helps improve rankings on Google and other
search engines.
● Market Research: Stay updated with real estate trends and consumer behavior to
craft relevant and impactful messages for the audience.
● Collaboration: Work closely with designers, marketers, and product teams to ensure
all written content aligns with overall marketing campaigns and business objectives.
● Proofreading & Editing: Review and edit copy to ensure consistency, clarity, and
adherence to the brand’s style, tone, and voice.
Qualifications and Requirements
● Experience: 3-6 years of experience in copywriting, with a strong focus on B2C
marketing and consumer-facing content. Experience in the real estate industry is a
plus but not mandatory.
● Education: Bachelor’s degree in English, Communications, Marketing, Journalism,
or a related field.
Skills:
○ Strong writing and editing skills with a creative flair and attention to detail.
○ Proven experience in writing copy for websites, emails, blogs, social media,
advertisements, and other marketing materials.
○ Experience writing persuasive, customer-centric copy that drives conversions
and engagement.
○ Knowledge of SEO best practices and the ability to optimize content for
search engines.
○ Strong understanding of consumer behavior and the ability to craft content
that resonates with target audiences.
○ Ability to adapt writing style to various formats and mediums, while
maintaining a consistent brand voice.
○ Excellent communication and collaboration skills.
○ Strong organizational skills and ability to meet deadlines in a fast-paced
environment.
Desirable Qualities
● Real Estate Knowledge: Experience in writing for the real estate sector or familiarity
with the real estate market is a significant advantage.
● Creative Thinking: Ability to think outside the box and bring fresh, innovative ideas
to the table.
● Experience with CMS: Familiarity with content management systems (e.g.,
WordPress, Drupal).
● Multimedia Skills: A basic understanding of design principles and the ability to work
closely with designers to ensure the copy aligns with visual assets.
● Social Media Expertise: Experience in writing for social media platforms like
Instagram, Facebook, Twitter, and LinkedIn, with an understanding of each platform’s
unique style and audience.
Job Types: Full-time, Permanent
Pay: ₹55,000.00 - ₹60,000.00 per month
Benefits:
• Cell phone reimbursement
• Food provided
• Health insurance
• Internet reimbursement
• Paid sick time
• Paid time off
• Provident Fund
Schedule:
• Day shift
Supplemental Pay:
• Performance bonus
Application Question(s):
• What is your current CTC?
• What is your expected CTC?
• How soon can you join?
Experience:
• total work: 2 years (Required)
Work Location: In person
Expected Start Date: 14/05/2026
persuasive copy for a variety of B2C marketing materials. This includes websites, email
campaigns, social media, advertisements, brochures, landing pages, and other
consumer-facing content. You will collaborate closely with our marketing, design, and sales
teams to create copy that enhances the brand's voice, builds customer relationships, and
drives conversions.
Key Responsibilities
● Copy Creation: Write and edit compelling copy for a variety of B2C channels,
including web pages, blogs, email newsletters, social media, digital ads, brochures,
and more.
● Brand Messaging: Develop a consistent tone of voice across all consumer-facing
content, ensuring it aligns with brand guidelines and engages the target audience.
● Consumer-Focused Content: Create persuasive content that speaks directly to
consumers’ needs, desires, and pain points, driving brand awareness and customer
conversion.
● Real Estate Copywriting: Develop copy for real estate listings, property brochures,
promotional materials, and online content. Highlight key features and benefits of
properties in a way that appeals to prospective buyers, investors, and tenants.
● Campaign Support: Collaborate with the marketing and creative teams to support
online and offline campaigns with compelling copy that drives traffic, conversions,
and brand recognition.
● SEO Optimization: Ensure that all written content is optimized for search engines
(SEO), with keyword-rich copy that helps improve rankings on Google and other
search engines.
● Market Research: Stay updated with real estate trends and consumer behavior to
craft relevant and impactful messages for the audience.
● Collaboration: Work closely with designers, marketers, and product teams to ensure
all written content aligns with overall marketing campaigns and business objectives.
● Proofreading & Editing: Review and edit copy to ensure consistency, clarity, and
adherence to the brand’s style, tone, and voice.
Qualifications and Requirements
● Experience: 3-6 years of experience in copywriting, with a strong focus on B2C
marketing and consumer-facing content. Experience in the real estate industry is a
plus but not mandatory.
● Education: Bachelor’s degree in English, Communications, Marketing, Journalism,
or a related field.
Skills:
○ Strong writing and editing skills with a creative flair and attention to detail.
○ Proven experience in writing copy for websites, emails, blogs, social media,
advertisements, and other marketing materials.
○ Experience writing persuasive, customer-centric copy that drives conversions
and engagement.
○ Knowledge of SEO best practices and the ability to optimize content for
search engines.
○ Strong understanding of consumer behavior and the ability to craft content
that resonates with target audiences.
○ Ability to adapt writing style to various formats and mediums, while
maintaining a consistent brand voice.
○ Excellent communication and collaboration skills.
○ Strong organizational skills and ability to meet deadlines in a fast-paced
environment.
Desirable Qualities
● Real Estate Knowledge: Experience in writing for the real estate sector or familiarity
with the real estate market is a significant advantage.
● Creative Thinking: Ability to think outside the box and bring fresh, innovative ideas
to the table.
● Experience with CMS: Familiarity with content management systems (e.g.,
WordPress, Drupal).
● Multimedia Skills: A basic understanding of design principles and the ability to work
closely with designers to ensure the copy aligns with visual assets.
● Social Media Expertise: Experience in writing for social media platforms like
Instagram, Facebook, Twitter, and LinkedIn, with an understanding of each platform’s
unique style and audience.
Job Types: Full-time, Permanent
Pay: ₹55,000.00 - ₹60,000.00 per month
Benefits:
• Cell phone reimbursement
• Food provided
• Health insurance
• Internet reimbursement
• Paid sick time
• Paid time off
• Provident Fund
Schedule:
• Day shift
Supplemental Pay:
• Performance bonus
Application Question(s):
• What is your current CTC?
• What is your expected CTC?
• How soon can you join?
Experience:
• total work: 2 years (Required)
Work Location: In person
Expected Start Date: 14/05/2026
💡 Quick Summary
Seeking a career-building opportunity? The Copywriter / Content Writer position is now open for candidates interested in the Content Writer Jobs sector. This role in India offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Content Writer Jobs is a plus.
