Copywriter / Content Writer

As a Copywriter, you will be responsible for writing clear, engaging, and

persuasive copy for a variety of B2C marketing materials. This includes websites, email

campaigns, social media, advertisements, brochures, landing pages, and other

consumer-facing content. You will collaborate closely with our marketing, design, and sales

teams to create copy that enhances the brand's voice, builds customer relationships, and

drives conversions.

Key Responsibilities

● Copy Creation: Write and edit compelling copy for a variety of B2C channels,

including web pages, blogs, email newsletters, social media, digital ads, brochures,

and more.

● Brand Messaging: Develop a consistent tone of voice across all consumer-facing

content, ensuring it aligns with brand guidelines and engages the target audience.

● Consumer-Focused Content: Create persuasive content that speaks directly to

consumers’ needs, desires, and pain points, driving brand awareness and customer

conversion.

● Real Estate Copywriting: Develop copy for real estate listings, property brochures,

promotional materials, and online content. Highlight key features and benefits of

properties in a way that appeals to prospective buyers, investors, and tenants.

● Campaign Support: Collaborate with the marketing and creative teams to support

online and offline campaigns with compelling copy that drives traffic, conversions,

and brand recognition.

● SEO Optimization: Ensure that all written content is optimized for search engines

(SEO), with keyword-rich copy that helps improve rankings on Google and other

search engines.

● Market Research: Stay updated with real estate trends and consumer behavior to

craft relevant and impactful messages for the audience.

● Collaboration: Work closely with designers, marketers, and product teams to ensure

all written content aligns with overall marketing campaigns and business objectives.

● Proofreading & Editing: Review and edit copy to ensure consistency, clarity, and

adherence to the brand’s style, tone, and voice.

Qualifications and Requirements

● Experience: 3-6 years of experience in copywriting, with a strong focus on B2C

marketing and consumer-facing content. Experience in the real estate industry is a

plus but not mandatory.

● Education: Bachelor’s degree in English, Communications, Marketing, Journalism,

or a related field.

Skills:

○ Strong writing and editing skills with a creative flair and attention to detail.

○ Proven experience in writing copy for websites, emails, blogs, social media,

advertisements, and other marketing materials.

○ Experience writing persuasive, customer-centric copy that drives conversions

and engagement.

○ Knowledge of SEO best practices and the ability to optimize content for

search engines.

○ Strong understanding of consumer behavior and the ability to craft content

that resonates with target audiences.

○ Ability to adapt writing style to various formats and mediums, while

maintaining a consistent brand voice.

○ Excellent communication and collaboration skills.

○ Strong organizational skills and ability to meet deadlines in a fast-paced

environment.

Desirable Qualities

● Real Estate Knowledge: Experience in writing for the real estate sector or familiarity

with the real estate market is a significant advantage.

● Creative Thinking: Ability to think outside the box and bring fresh, innovative ideas

to the table.

● Experience with CMS: Familiarity with content management systems (e.g.,

WordPress, Drupal).

● Multimedia Skills: A basic understanding of design principles and the ability to work

closely with designers to ensure the copy aligns with visual assets.

● Social Media Expertise: Experience in writing for social media platforms like

Instagram, Facebook, Twitter, and LinkedIn, with an understanding of each platform’s

unique style and audience.

Job Types: Full-time, Permanent

Pay: ₹55,000.00 - ₹60,000.00 per month

Benefits:
• Cell phone reimbursement
• Food provided
• Health insurance
• Internet reimbursement
• Paid sick time
• Paid time off
• Provident Fund

Schedule:
• Day shift

Supplemental Pay:
• Performance bonus

Application Question(s):
• What is your current CTC?
• What is your expected CTC?
• How soon can you join?

Experience:
• total work: 2 years (Required)

Work Location: In person

Expected Start Date: 14/05/2025

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