Country Manager, Canada

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?


Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We’re the world’s leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800+ that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here.


Country Manager, Canada

This is an opportunity to combine entrepreneurial drive with global resources: shaping the future of our Canadian market, translating bold ideas into action, and delivering life-changing outcomes for students.

As Country Manager, you will lead Crimson’s growth across the Canadian market. You’ll build and inspire a high-performing local team, drive sales, marketing, and partnerships that deliver transformative outcomes for our students. This is a role for a visionary leader who can balance strategy and execution, while bringing creativity, commercial acumen, and a deep passion for education.

This full-time, remote role is based in Canada, with flexibility required to connect across time zones.


You will be responsible for:

Manage and drive local sales and marketing teams, ensuring team performance and engagement
Develop and execute a marketing and sales strategy to create brand value and awareness including building relationships with various media outlets across Crimson’s products and services
Drive highly profitable operations through close management of the P&L
Coordinate and maintain close communication with global teams to effectively leverage the platform and ensure seamless execution
Build strong relationships with stakeholders across Canada, educational fair organisers and other partners
Act as a positive ambassador for Crimson’s culture through daily actions that instil our core values, and representative on behalf of Crimson as required at events and conferences
Ensure accurate and regular reporting and compliance to Crimson's standard operating procedures
Identify potential M&A opportunities that will be accretive to the overall platform
Ensure the overall student experience creates a positive NPS
Optimise in conjunction with global teams, education coordination and strategist models in the region to achieve both net profit and NPS targets
Oversee student support and resources to ensure students are achieving goals set
Identifying and forming relevant partnerships
What we are looking for:


3+ years of people leadership experience
Bachelor’s degree or higher from a top 20 college
A strong appetite to succeed and achieve growth and operational excellence. Experience in executing sales and marketing strategic initiatives and best practices within a complex business environment
A high level of critical thinking, solid commercial and strategic agility
Professional communication skills, both written and verbal
Relentless ambition
Knowledge of platforms such as Salesforce, Marketo, Storyblok, Google Analytics
Experience in social media marketing including Facebook, IG, Twitter, TikTok, LinkedIn and more
Understanding the Canada education scene, overseas admissions knowledge or overseas education is a plus
Fluency in English and Mandarin is a plus
Right to work in Canda
Why work for Crimson?


Flexible working environment, you will be empowered to structure how you work
Option to work from our many locations/remotely around the globe (role dependent) with us!
Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
$1,000 training budget per year- we love to level up!
Psychologist on staff
Impressive fireside chats and workshops to help the team continuously level up
Radical Candour is a feedback approach we live by
We’re a global player with 30+ markets (and growing) across the globe!
If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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