Manager, Digital Marketing

Qualifications
Passionate about using data and analytics for decision-making
Self-starter with an ability to multitask and manage priorities independently
Strong communication skills, able to present performance insights and actionable recommendations
Collaborative, team player
Ability to balance strategic and tactical execution
4-6 years of digital marketing experience, specifically in SEM and/or Paid Social, preferably within an e-commerce context
Experience in Google Analytics, Meta for Business, and data visualization platforms (e.g., Tableau or Qlik)
Familiarity with GTM and A/B testing tools like Optimizely, VWO, or AB Tasty
Experience managing vendor relationships and collaborating on scopes of work
Knowledge of digital industry best practices and benchmarks, able to support best-in-class digital marketing initiatives
Ability to analyze data and communicate insights effectively
Responsibilities
The Manager, Digital Marketing will play a key role in driving digital marketing efforts to support our brand's goals and scale our business
With a strong focus on the customer journey and conversion funnel, this role will manage the day-to-day strategy and execution of paid digital media, monitor performance metrics, support growth initiatives, and identify optimization opportunities
Channel Ownership: Manage paid advertising across various digital channels, including paid search, paid social, and more
Consistently drive revenue and customer growth with an eye to strategically and efficiently identify, acquire, and retain high-quality new customers
Digital Agency Management: Foster a productive working relationship with our digital agency, leading daily communication with agency representatives, analyzing performance, and driving quality execution
Budget Management: Collaborate with team leadership and finance to manage and track the digital marketing budget, focusing on customer acquisition cost (CAC), revenue generation, and full-funnel optimization
Campaign Optimization: Lead in-market testing and experimentation, applying data insights to optimize campaigns and drive continuous improvement across audience segments, creative design, and messaging
Tracking and Analytics: Partner with the digital agency and the Digital Product Manager and Data Science/Analytics to implement tracking for digital marketing efforts, including Google Analytics reporting, attribution models, and dashboards
MarTech Roadmap: Work with Product and Tech to support the MarTech roadmap; assist with evaluating and implementing new tools and new platform features
Trend Research: Stay informed on technology and marketing trends, bringing forward ideas for innovation and continuous improvement
Job description
Job Title

The Manager, Digital Marketing will play a key role in driving digital marketing efforts to support our brand's goals and scale our business. With a strong focus on the customer journey and conversion funnel, this role will manage the day-to-day strategy and execution of paid digital media, monitor performance metrics, support growth initiatives, and identify optimization opportunities.
Key Responsibilities
• Channel Ownership: Manage paid advertising across various digital channels, including paid search, paid social, and more. Consistently drive revenue and customer growth with an eye to strategically and efficiently identify, acquire, and retain high-quality new customers.
• Digital Agency Management: Foster a productive working relationship with our digital agency, leading daily communication with agency representatives, analyzing performance, and driving quality execution.
• Budget Management: Collaborate with team leadership and finance to manage and track the digital marketing budget, focusing on customer acquisition cost (CAC), revenue generation, and full-funnel optimization.
• Campaign Optimization: Lead in-market testing and experimentation, applying data insights to optimize campaigns and drive continuous improvement across audience segments, creative design, and messaging.
• Tracking and Analytics: Partner with the digital agency and the Digital Product Manager and Data Science/Analytics to implement tracking for digital marketing efforts, including Google Analytics reporting, attribution models, and dashboards.
• MarTech Roadmap: Work with Product and Tech to support the MarTech roadmap; assist with evaluating and implementing new tools and new platform features.
• Trend Research: Stay informed on technology and marketing trends, bringing forward ideas for innovation and continuous improvement. Foster relationships with our agency and media vendors (e.g., Google, Microsoft, Meta) to identify growth opportunities through data insights and industry research.
Personality Traits
• Passionate about using data and analytics for decision-making.
• Self-starter with an ability to multitask and manage priorities independently.
• Strong communication skills, able to present performance insights and actionable recommendations.
• Collaborative, team player.
• Ability to balance strategic and tactical execution.
Qualifications
• 4-6 years of digital marketing experience, specifically in SEM and/or Paid Social, preferably within an e-commerce context.
• Experience in Google Analytics, Meta for Business, and data visualization platforms (e.g., Tableau or Qlik).
• Familiarity with GTM and A/B testing tools like Optimizely, VWO, or AB Tasty.
• Experience managing vendor relationships and collaborating on scopes of work.
• Knowledge of digital industry best practices and benchmarks, able to support best-in-class digital marketing initiatives.
• Ability to analyze data and communicate insights effectively.
• Experience in the travel or shipping industries a plus.
Additional Information

Remote or based at our Palm Beach Gardens, FL office.

Founded in 2011 as ShipSticks, our company began with a mission to simplify travel for golfers by offering a concierge experience that eliminates the hassle of transporting expensive, damage-prone equipment. Today, Ship&Play has grown into a family of specialized brands, including ShipSkis, ShipCamps, and ShipSchools, each providing a seamless, door-to-door shipping solution for travelers worldwide. Our mission is to offer affordable, reliable, and hassle-free alternatives to carrying, checking, and claiming bulky luggage and gear, serving 180 countries with exceptional customer care. If you're passionate about enhancing customer experiences and thrive in a fast-growing environment, we want you to join us on our journey to make travel simple and enjoyable.
Seniority Level

Mid-Senior level
Employment Type

Full-time
Job Function

Marketing and Sales
Industries

Travel Arrangements

United States
Florida
Palm Beach Gardens Show on map Get directions