Marketing Coordinator
Job details
Job description, work day and responsibilities
Full job description
Marketing Coordinator
Go further as part of a heart-led, outcomes-driven team of world-class practitioners obsessed with creating brand with heart that multiply value for everyone. Join a founder-led small business with big clients and a highly creative team. Our expertise spans strategy, naming, messaging, creative identity, and design. Our clients include the world’s largest tech brands, along with clients in packaged goods, the non-profit sector, financial services, and healthcare.
We are seeking a Marketing Coordinator to amplify our agency’s brand and expertise. This role is pivotal in promoting our services, positioning us as industry thought leaders, and ensuring our marketing efforts align with business goals. The ideal candidate is highly organized, tech-savvy, and has a keen understanding of content marketing, social media, and inbound marketing strategies.
Key Responsibilities:
Brand & Thought Leadership Marketing
Manage and grow our LinkedIn presence, including the agency page, organic and paid posts, ads, and newsletters to showcase our expertise and attract potential clients.
Develop content strategies that position our agency as an industry leader, driving engagement and newsletter subscriptions.
Oversee and maintain our Instagram presence, creating visually compelling content that reflects our creative work and agency culture.
Work with internal teams to develop case studies, blog posts, and other thought leadership content that highlight our success stories and insights.
SEO & Content Strategy
Collaborate with an external agency to oversee and manage our SEO strategy, ensuring our website and content attract high-quality leads.
Ensure consistent SEO-driven content updates, including blog posts and landing pages that reinforce our expertise and services.
Oversee the creation and distribution of case studies, collecting data and client testimonials to showcase successful campaigns.
Sales & Client Engagement Support
Assist in developing capabilities decks and pitch materials, streamlining the process through automation tools like Dubsado.
Oversee inbound lead workflows, responding to inquiries, scheduling meetings, and maintaining CRM records to nurture potential clients.
Coordinate and schedule client roundtables, facilitating discussions that highlight our industry insights and build relationships.
Event & Podcast Coordination
Research, book, and manage the agency’s participation in industry events, webinars, and podcasts to elevate our brand and expertise.
Maintain an up-to-date event and content calendar, ensuring alignment with marketing initiatives.
Coordinate logistics, outreach, and promotional materials for event participation to maximize visibility.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time.
Qualities:
Proven strength in using leading marketing and sales technology.
Knowledge of LinkedIn marketing.
Outgoing and curious thinker.
Energetic in connecting to people, exhibiting strong communication skills.
Highly organized, detail oriented, and deadline driven.
Able to manage multiple workstreams at once.
A direct style of communication, bringing up challenges and opportunities as they are noticed.
A welcoming and inclusive attitude.
Follow the practice of “if you see something, say something,” proactively anticipating and communicating where there is opportunity to align and clarify.
Experience:
Great communicator, empathetic and direct.
2+ years of experience in marketing, social media management, or related roles within a creative or professional services industry.
Educational background consistent with the required skills.
Advanced user of standard suite of Microsoft Office products.
At least 18 years of age and legally authorized to work in the U.S.
Strong familiarity with LinkedIn Ads, organic content strategies, and engagement tactics to market agency services.
Basic understanding of SEO principles and content marketing (experience working with an agency is a plus).
Excellent organizational and project management skills.
Proficiency with tools such as Dubsado, Canva, HubSpot (or similar CRM such as ActiveCampaign), and social media scheduling platforms.
Strong written and verbal communication skills, with the ability to craft compelling messaging that highlights our expertise.
Ability to multitask and work in a fast-paced, creative environment.
Job Expectations:
Position Type
This position will report to the company leadership.
Flexible work environment with hybrid/remote work.
No travel is expected for this position apart from 1 to 2 company gatherings per year, which are typically in Seattle.
Why Join Us?
Be part of a dynamic, collaborative team that values innovation and creativity.
Gain exposure to marketing tools and strategies that position us as industry experts.
If you’re passionate about marketing and excited to help position our agency as an industry leader, we’d love to hear from you!
About Northbound
Northbound is a woman-owned brand strategy and expression studio of experts dedicated to solving business challenges through brand.
When a company’s business strategy and creative expression are aligned, when every brand moment pulses with emotional relevance and authenticity—that’s brand integrity. We partner with our clients to develop a throughline of brand integrity across everything they say, make, and do, multiplying their business value now and in the future.
We specialize in brand strategy and brand expression, including vision setting, customer insights, employee branding and activation, innovation labs, brand strategy, positioning, brand architecture, naming, creative strategy, storytelling and messaging, brand design, digital design, and go-to-market planning.
We offer our eligible employees – dependent on waiting periods and full-time status - comprehensive benefits including medical, dental, and vision insurance (paid 100% by Northbound for employees), personal bonus, 401(k) company match, and profit sharing. Our PTO package includes a summer week-long break as well as a winter week-long break, wellness days, and starts at 3 weeks of vacation.
Northbound commits to practicing anti-racist recruiting, and to learning and practicing new ways to bring in a diverse talent pool to our community. If you know of opportunities to better our recruiting practices, please let us know.
Company address
You will be redirected to another website to apply.
Offer ID: #1041800,
Published: 3 hours ago,
Company registered: 7 months ago
