Marketing Manager, Digital Content
Salary
$110,200–$165,400 a year
Job details
Job description, work day and responsibilities
At Stantec, we have some of the world’s leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we’re building a stronger, more resilient Stantec every day.
We have an opening for a motivated, creative Marketing Manager, Digital Content to join our team. In this role, you’ll produce content that helps to build our brand and contributes to company growth. A successful candidate will possess a blend of digital content and marketing skills, including experience writing for web, social, and email; a strong understanding of SEO strategy, data analytics, and reporting; and proficiency in project management. You can work effectively with design and marketing teams to produce high-quality digital content that resonates with target audiences while achieving business objectives. You are also a people leader who can train, coach, and mentor a team of digital content specialists.
Your Key Responsibilities
Manage a team of passionate writers who create digital content that helps our audiences learn about our company, people, and work (projects, services, markets)
Manage a complex pipeline of content deliverables
Improve organic search traffic through effective storytelling, SEO and AI engine strategies, and audience understanding
Report on content performance related to SEO, AI search, and engagement
Translate complex ideas into dynamic, engaging, and on-brand marketing copy
Partner with cross functional teams to publish and report on multi-format digital content marketing
Audit and redevelop existing digital marketing content
Develop and maintain processes, style guides, and templates to support digital publishing
Provide voice, style, and writing training in meetings, presentations, and through coaching
Pursue consistency across all publishing channels, injecting key strategic and brand messaging
Your Capabilities and Credentials
Exceptional writing, storytelling, interviewing, research, and editing skills.
Exceptional ability to communicate complex information simply and clearly. Knowledge of plain language principles is considered an asset.
Proven ability to effectively manage writing teams
Experience collaborating with visual communication professionals (photography, video, and digital and graphic design).
Experience with SEO strategies, platforms, and tools
Knowledge of, and ideally experience with, AI tools that can streamline content workflows and optimize content for AI search engines
Experience with omnichannel campaigns and content scheduling tools.
Understanding of brand strategy and the role of digital content in the B2B buying journey.
Detail-oriented and organized and can effectively balance multiple priorities.
Ability to collaborate effectively in a team environment, as well as to work autonomously.
Demonstrated proficiency with web-based tools and Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and Chrome
Familiarity with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, HubSpot and/or Hootsuite is considered an asset
Professional digital content samples required
Education and Experience
Post-secondary degree in communications, public relations, English, journalism, writing, marketing, or equivalent combination of education and experience. Advanced degree in these fields considered an asset.
Minimum of 10 years of experience in a content marketing/digital marketing, communications, or public relations role
Preference given to candidates with experience writing for technical fields such as engineering, architecture, science, digital technology, etc.
At Stantec, we value a hybrid work environment that combines in-person collaboration with remote flexibility. As a people leader, this role will be expected to be in office, on average, three days a week.
This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.
About Stantec
Stantec is a global leader in sustainable engineering, architecture, and environmental consulting. The diverse perspectives of our partners and interested parties drive us to think beyond what’s previously been done on critical issues like climate change, digital transformation, and future-proofing our cities and infrastructure. We innovate at the intersection of community, creativity, and client relationships to advance communities everywhere, so that together we can redefine what’s possible.
Pay Range:
Locations in Lower Mainland - BC - Min Salary $ 110,200.00 - Max Salary $ 165,400.00
Pay Transparency: In compliance with pay transparency laws, pay ranges are provided for positions in locations where required. Please note, the final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible.
Benefits Summary: Regular full-time and part-time employees (working at least 20 hours per week) will have access to health, dental, and vision plans, a wellness program, health care spending account, wellness spending account, group registered retirement savings plan, employee stock purchase program, group tax-free savings account, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage, and paid time off.
Temporary/casual employees will have access to group registered retirement savings plan, employee stock purchase program, and group tax-free savings account.
The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements.
Primary Location: Canada | ON | Toronto
Organization: 1196 Marketing & Communications-CA Corporate-Toronto ON
Employee Status: Regular
Travel: No
Schedule: Full time
Job Posting: 11/07/2025 08:07:28
Req ID: 1001522
The position is suitable for candidates with education
This position is suitable for fresh graduate
Company address
You will be redirected to another website to apply.
Offer ID: #1190801,
Published: 3 weeks ago,
Company registered: 3 months ago
