Marketing Manager

Do you LOVE plants, and people? Do you enjoy using your creativity and marketing skills to increase the success of a business? If you answered YES, Royal City Nursery invites you to apply today so you can focus on curating, creating and telling our story, in a dynamic and fast-paced environment.

You will plan, create, and deliver impactful marketing content across multiple content channels supporting the Royal City Nursery brand in digital and traditional ways and assist with planning, running and analyzing events. Our mission is to make life beautiful naturally.

This exciting opportunity is best suited for a marketing professional equally business-minded as they are creative. If you have an artistic mind, and love executing your ideas in a way that makes business-sense, this position is for you!

Job responsibilities

· Manage the Marketing lifecycle from conception to analytics.

· Manage all aspects of marketing campaigns, including budgeting, planning, execution, and analysis.

· Delivering exceptional customer service to all RCN customers both in person and electronically

· Engage with, and excite, staff about current content on online platforms.

· Interpret, manage and communicate social media data and results as it relates to RCN activities, promotions and workshops.

· Liaise with staff as necessary to ensure the execution of internal and external marketing campaigns, creation of content and future event planning driving new customers and increasing existing customer retention.

· Contribute to successful visual marketing and event campaigns congruent with the company brands and standards while carefully incorporating current and/or up-and-coming products.

· Own the curation of email newsletters to subscriber lists using email marketing tools.

· Digital Asset Management and analysis including (but not limited to) website, blogs, e-commerce, digital inventory and CRM.

· Assist with Workshop and Event Management.

· Conduct market research to identify trends, opportunities, and competitive threats.

· Ensure the business website and all other marketing deliverables adhere to strict AODA requirements.

· Research, plan, coordinate, execute and analyze workshops and events, training seminars and meetings to increase sales and customer retention.

· Monitor and analyze marketing metrics to measure the effectiveness of campaigns and make data-driven decisions.

· Stay up-to-date with industry trends and best practices to continuously improve marketing efforts.

· Manage relationships with external vendors, agencies, and partners to support marketing initiatives.

· Contribute to the overall success of Royal City Nursery by overseeing/supporting other relevant projects while exhibiting a positive attitude and positive work habits.

· Other duties as assigned for the successful operation of the business

Qualifications

· Post secondary degree diploma in Marketing or Communications (or related field).

· Solid understanding of traditional and digital marketing tactics including, but not limited to: on-site events, sales tactics, social media, websites and CRM (Mailchimp).

· Strong project organization, leadership and planning skills.

· Proficient with MS Office Suite and/or Google equivalents, and software appropriate for photography and videography editing.

· Proficient with brand / business profiles on social media; Facebook, Instagram, YouTube, LinkedIn, while Tik Tok and X are considered an asset

· Ability to thrive in a fast-paced environment with a sense of enthusiasm, professionalism and urgency.

· Ability and willingness to learn each aspect of the business.

· Horticulture knowledge, and previous experience in a garden centre setting considered an asset.