National Sales Manager

Job Summary:
The National Business Development Manager is responsible for driving sales growth and
market expansion for passive networking systems and digital infrastructure solutions. This
role involves strategic planning, client acquisition, relationship management, and
collaboration with technical teams to deliver customized solutions to enterprise clients.
Key Responsibilities:
Sales & Market Development:
 Develop and execute national sales strategies for passive networking and digital
infrastructure products (e.g., structured cabling, racks, data centre infrastructure).
 Identify and pursue new business opportunities across verticals such as IT/ITES,
BFSI, manufacturing, healthcare, and education.
 Build and manage a robust sales pipeline through networking, cold calling, and lead
generation.
 Identify high-growth market segments and create tailored go-to-market plans.
 Set and monitor sales targets for regional teams and channel partners.
 Lead national tender submissions and RFP responses in collaboration with pre-sales
and technical teams.
Business Development & Client Acquisition
 Identify and pursue new business opportunities across enterprise, government, and
institutional sectors.
 Build a strong pipeline through networking, referrals, cold outreach, and participation
in industry events.
 Lead end-to-end sales cycles from lead generation to deal closure.
Product & Solution Selling
 Promote passive networking solutions such as:
 Structured cabling (Cat6, Cat6A, Cat7, fibre optics)
 Racks, patch panels, cable management systems
 Data centre infrastructure (raised floors, PDUs, cooling systems)
 Collaborate with technical teams to design and present customized solutions.
 Stay updated on emerging technologies like smart buildings, IoT, and edge
computing.
Client & Partner Engagement:
 Establish and maintain relationships with key decision-makers (CIOs, IT Heads,
Procurement Managers).
 Conduct client presentations, demos, and technical discussions to showcase value
propositions.
 Develop, collaborate and manage relationships with channel partners, system
integrators, and OEMs to expand market reach.
 Conduct joint business planning and co-marketing initiatives with partners.
 Train and support channel partners to ensure alignment with sales goals.
Key Account Management
 Build long-term relationships with key enterprise clients and government agencies.
 Understand client needs and provide consultative solutions.
 Ensure high customer satisfaction and identify upselling/cross-selling opportunities.
Strategic Planning & Reporting: Analyse market trends, competitor activities, and customer feedback to refine sales
strategies.
 Monitor industry trends, competitor offerings, and pricing strategies.
 Provide feedback to product and marketing teams for continuous improvement.
 Identify gaps in the market and recommend new product opportunities.
 Provide regular sales forecasts, performance reports, and strategic insights to senior
leadership.
 Maintain accurate records of sales activities, forecasts, and performance metrics
using CRM tools.
 Ensure CRM systems are updated with accurate sales activities and pipeline data.
 Analyse sales data to identify trends and optimize strategies.
Team Collaboration & Leadership
 Coordinate with regional sales managers and technical teams to ensure unified
execution.
 Mentor junior sales staff and support their professional development.
 Foster a high-performance, customer-centric sales culture.Qualifications & Skills:
 Bachelor’s degree in engineering, IT, or Business (MBA preferred).
 12–15 years of experience in B2B sales, with at least 5 years in networking or
infrastructure solutions.
 Proven track record of achieving sales targets and managing large accounts.
 Strong understanding of passive networking components and digital infrastructure.
 Excellent communication, negotiation, and presentation skills.
 Willingness to travel nationally.
Preferred Certifications: (Optional)
 BICSI, RCDD, or equivalent technical certifications.
 Sales or project management certifications (e.g., PMP, Six Sigma).
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