Performance Marketer / Paid Ads Specialist (Crypto) - (Kolkata Only)

Company Description

Cofinex is a pioneering blockchain ecosystem designed to transform the future of digital finance. Our platform includes an Exchange, Forex, Launchpad, Info, Copay Card, Cofinex Wallet, and Lend, offering a comprehensive array of services to meet the demands of the digital age. Renowned for its speed and efficiency, the Cofinex Exchange processes over 0.4 million orders per second and provides top-notch security with some of the lowest trading fees in the industry. Regulated by the CNB and FIU India, Cofinex is committed to maintaining a secure and regulated trading environment, constantly listing new cryptocurrencies to keep users ahead in digital finance innovation. Our team comprises seasoned professionals with extensive expertise in finance, security, and technology.

Role Description

This is a full-time on-site role for a Performance Marketer / Paid Ads Specialist located in Kolkata. The individual in this role will be responsible for developing, managing, and optimizing paid search and social advertising campaigns across various platforms. Daily tasks include conducting keyword research, developing ad copy, implementing A/B tests, analyzing performance metrics, and adjusting strategies to maximize ROI. Collaboration with cross-functional teams to align marketing strategies with overall business goals is also crucial.

Qualifications
• Experience with paid search and social advertising platforms (e.g., Google Ads, Facebook Ads)
• Skills in keyword research, ad copy development, and A/B testing
• Ability to analyze performance metrics and adjust strategies to optimize campaigns
• Excellent analytical and problem-solving abilities
• Knowledge of digital marketing trends and best practices
• Strong verbal and written communication skills
• Experience in the cryptocurrency or fintech industry is a plus
• Bachelor's degree in Marketing, Business, or related field