Brand Manager

Location
Sydney NSW•Hybrid work
 
Full job description
At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
As a Brand Manager, you will play a key role in shaping, growing, and protecting the HelloFresh brand in the Australian market. Working as part of a small, passionate team, you’ll help plan and deliver brand campaigns, build strong customer connections, and bring our brand strategy to life in fresh, creative ways. Above all, we’re looking for people who will make HelloFresh better.

This role is based in Chippendale and reporting to the Associate Director of Brand for Meal Kits ANZ.

You will…

Lead the development, execution, and budgeting of HelloFresh AU brand plans.
Manage end-to-end campaign production, collaborating with creative, media, and internal teams to deliver high-quality, insight-led campaigns on time.
Integrate brand campaigns with digital marketing activity (SEO, paid social, influencer, native) to maximise performance through A/B testing and optimisation.
Partner with Product, Growth, and CRM teams to develop effective, customer-focused campaigns that drive brand consideration and trial.
Oversee media agency relationships, ensuring efficient channel planning aligned to brand and commercial objectives.
Lead post-campaign reviews, using insights and data to optimise future activity and inform campaign hypotheses.
Manage brand content development and content calendar integration with local and global Creative and Marketing teams.
Forecast and manage brand budgets and external agency relationships, fostering collaborative partnerships to achieve brand goals.
You have/are…

Passionate about the HelloFresh brand and curious about how it can transform the way people eat.
Extensive marketing experience, ideally in brand and digital, with strong channel strategy and data-led decision making.
An exceptional communicator and influencer, keeping stakeholders informed, aligned, and engaged.
Skilled at inspiring creativity, writing clear, insight-driven briefs, and enabling teams to deliver their best work.
Confident navigating a complex, global organisation across multiple teams, products, and functions.
A structured problem solver, comfortable developing hypotheses, testing ideas, and using insights to shape decisions.
Strong project management skills with a proven ability to deliver high-quality work on time and to budget.
Data literate, analytical, proactive, and a collaborative team player who takes accountability and drives solutions.
What you’ll get in return…

The chance to have a significant impact in a leading global food technology company
Flexible working arrangements
Egoless environment, constant learning with room for personal growth
Free access to Headspace
HelloFresh Academies - internal learning & development
A diverse and vibrant international environment, with offices in 18 countries
Company discount - 70% off HelloFresh & 40% off Youfoodz
Start Date: Immediately available - Can wait a notice period

Duration: Permanent full time role

Location: Chippendale Head Office - hybrid working environment

Salary: Competitive salary & employee benefits

#LI-Hybrid

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.


About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, ****** orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:
Europe: EUaccommodations@hellofresh.com.
APAC: APACaccommodations@hellofresh.com
United States: USCandidateAccommodations@hellofresh.com
Canada: CAaccommodations@hellofresh.com
 

Australia
New South Wales
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