Job Description
Position: Content Marketing Manager
Reporting To: Strategy Director / Founder
Location: Ahmedabad
Job Summary
The Content Marketing Manager will be responsible for translating strategic marketing direction into structured creative campaigns across print, digital, retail, and performance platforms. The role involves preparing clear creative briefs, leading creative execution, supervising designers, ensuring brand consistency, and delivering campaigns aligned with business objectives.
This position is execution-focused and works closely with the Strategy Director to implement brand and communication strategies for high-value clients across retail and consumer sectors.
Requirements & Qualification
Bachelor’s or Master’s degree in Design, Visual Communication, Advertising, Mass Communication, Marketing, Fine Arts, or related field
5–7 years of experience in an advertising/communication agency, digital agency, or retail brand marketing team
Strong portfolio demonstrating retail campaigns, digital creatives, and promotional campaigns
Experience working on multi-format creatives (print, digital, social, video)
Exposure to performance marketing creative formats is preferred
Experience in retail, jewellery, fashion, or consumer brands will be an added advantage
Roles & Responsibilities
Translate marketing strategy into campaign concepts, themes, visual direction, and communication angles aligned with brand objectives
Plan and execute festive, sale, promotional, and brand campaigns across social, performance ads, print, hoardings, POSM, in-store branding, and video formats
Prepare structured creative briefs defining objective, audience, messaging, offer articulation, formats, deliverables, and deadlines to minimize revisions
Lead and supervise designers; review and approve all creatives ensuring quality, consistency, and attention to detail
Coordinate with client team to clarify requirements, explain creative approach, and incorporate feedback systematically
Work with copywriter to refine messaging, strengthen headlines, and clearly articulate retail offers
Optimize creatives for Meta, Google, and YouTube and collaborate with performance marketer to improve ad effectiveness
Guide print/production specifications and supervise offline executions (hoardings, signage, POSM) with timely delivery as per campaign calendar
Manage creative tracker, maintain campaign presentation decks, and follow structured approval workflow
Job Types: Full-time, Permanent
Pay: ₹35,000.00 - ₹75,000.00 per month
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Content Marketing Manager position is now open for candidates interested in the Media & Communication sector. This role in Ahmedabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.
