Content Marketing Specialist 内容营销专员

Key Responsibilities

1.Plan and execute content marketing initiatives, including online campaigns (social media activations, live events) and offline events (brand collaborations, community meetups, street promotions)
2.Write and edit promotional content such as campaign copy, social media posts, and platform articles
3.Collaborate with designers, editors, and operations teams to ensure timely delivery and implementation of marketing campaigns
4.Manage and update regular content; analyze user interests and continuously optimize content strategies
5.Bonus: Ability to independently create simple promotional or short-form videos


Requirements
1.Minimum 1 year of experience in content marketing, event planning, or related fields
2.Familiar with major Chinese social platforms (e.g., Xiaohongshu(Red Note), WeChat, Weibo, Douyin) and global platforms (e.g., Instagram, TikTok, YouTube)
3. Strong creative and strategic thinking with proven experience in campaign execution
4. Sensitivity to content trends and user growth dynamics; ability to produce engaging, high-impact content
5.Excellent communication and teamwork skills; able to multitask and manage deadlines effectively
6.Strong writing skills and a basic understanding of data analytics
7.Familiarity with the Canadian market and Chinese consumer habits is a plus
8.Preferred: Proficient in video editing tools such as CapCut, Final Cut Pro, or Adobe Premiere; experience in short video content creation preferred

Hybrid Work Arrangement
This position follows a hybrid working model, requiring the employee to work on-site 2 to 3 days per week at our office located near the intersection of Highway 404 and Finch Avenue, Toronto.


岗位职责

1.策划并执行线上（如社交媒体活动、直播互动）及线下（如品牌联动、社区活动、地推）内容营销项目
2.撰写各类推广内容，包括活动文案、社交媒体内容、平台推文等
3. 协调设计、编辑与运营团队，确保活动顺利上线并进行效果复盘
4.跟进日常内容发布，分析用户偏好，优化内容策略与营销形式
5.【加分项】独立完成短视频或宣传视频的剪辑制作，提升内容多样性与传播力

任职要求
1.至少1年内容营销、活动策划或新媒体运营相关经验
2.熟悉主流中文社交平台（小红书、微信、微博、抖音等）及英文平台（Instagram、TikTok、YouTube等）
3.具备优秀的创意策划能力、项目管理能力与内容敏感度
4.有良好的沟通能力与团队协作精神，能同时处理多任务并高效执行
5.文字表达能力强，具备基础数据分析思维
6.熟悉加拿大本地市场及华人消费习惯者优先
7.【加分项】熟练使用视频剪辑工具（如CapCut、Final Cut Pro、Premiere等），有短视频内容制作经验

 

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