Digital Marketing Expert

Muc-Off is a leading supplier of specialist cycling cleaning and maintenance products in the UK, expanding into European, Asian, and North American markets.

This is an exciting time to join our rapidly growing British business as we venture into new territories and sectors, strengthening our brand presence across core bicycle and motorbike markets.

As our digital business continues to grow at a rapid pace, we require an experienced Digital Marketing and CRM Manager to report directly to our Head of Digital at our Head Office in Poole, Dorset.
Job Description

The Digital Marketing & CRM Manager will oversee the ongoing management of digital marketing activities on Muc-off.com and EU/US websites. This hybrid role encompasses performance marketing via affiliates, paid social, PPC, SEO activities, and existing first-party database growth and trading. The manager will be responsible for conceiving and growing email automation and segmentation, working closely with our design and content teams to craft compelling ads at all stages of the marketing funnel.
• To develop and implement a digital consumer-focused CRM strategy globally, reducing acquisition costs and leveraging our existing customer base.
• To create database-building campaigns, collaborating with our marketing department.
• To establish regional and category segmentation for our consumer database and roll out compelling automations based on data patterns.
• To manage our performance marketing agency, setting targets and scrutinizing the performance of our paid channels, including Meta, Google, TikTok, and Microsoft.
• To lead and report on SEO activities globally, exploiting long-term opportunities via onsite optimization and close collaboration with our PR team for outreach activity.
• To identify and implement new and emerging digital revenue streams, such as TikTok shop, social commerce, and subscriptions.
• To oversee digital creative ads from top-of-funnel YouTube to META re-targeting creatives, setting briefs for design and content teams.
• To lead the running of our community-loyalty program, helping our fans create compelling UGC and integrating it into outreach ads.
• To create actionable reporting using GA and Shopify reports.
• To lead experiments to enrich our knowledge through data, focusing on email marketing creatives, PPC ad copy, or Instagram Reel creative.
• To work closely with the Digital Experience Manager to craft market-leading end-to-end experiences representing the brand at all touchpoints.
Requirements
• An experienced digital leader with extensive experience in digital marketing acquisition and retention strategy.
• The ability to adapt and evolve as the job demands require.
• Experience working in a cross-functional, multi-discipline organization.
• The ability to influence and drive the digital agenda among design, content, marketing, and sales functions.
• Extensive experience managing external agencies and tools such as Shopify, Klaviyo, Dot Digital, flows, automations, and Google marketing tools.
• A university degree or equivalent.
• Digital leadership experience from strategy to people.
• Expert knowledge of consumer CRM and email marketing strategies, including automations or flows.
• Experience in Shopify Plus or similar platforms.
• Experience in product and service launches and management.
• Experience building and scaling a team to meet global demand.
• Very strong digital marketing knowledge, from SEO to PPC and UGC to CRM.
• A D2C pioneer with retail experience.
• Proven experience leading on-site SEO initiatives, building a strategy, and reporting success.
• Expert knowledge of Google Ads, Merchant Center, and GA4.
• Strong communication skills and the ability to interact at all levels of the business.
• Experience in content reporting, including KPI measurement and CRO recommendations.
• Experience running A/B experiments.
• Expert knowledge of the marketing funnel and ad creative design for the right audience at the right stage.
Benefits
• 33 days' holiday, inclusive of UK bank holidays, increasing with length of service.
• Hybrid working - 3 days in the office and 2 working from home (currently).
• Early finish on Fridays (unless pre-agreed to cover chat).
• Long Service Rewards.
• Employee Assistance Programme.
• Eye Care Voucher Scheme.
• Cycle to Work Scheme.
• Fresh fruit and biscuits each day.
• Chill-out areas, showers, and a secure area to store your bike.
• Pension contributions.
• An awesome opportunity to work with a local and widely recognized Brand.
• A cool, casual, energetic, and fully branded-up working environment where staff indulge their passions for cycling and fitness.
• Excellent staff discount on Muc-Off products.
• Brilliant social events.

United Kingdom
England
Poole Show on map Get directions