Director of Growth

ABOUT ROCKET DOCTOR

Rocket Doctor is a digital health platform and marketplace that is breaking down obstacles that limit access to quality, comprehensive and cost-effective healthcare. Our proprietary software equips doctors with the tools to run successful independent practices in virtual and hybridized in-person models of care, enabling them to provide tailored support to patients in rural and remote communities across Canada and on Medicaid and Medicare across the United States.

Leveraging large language models, AI/ML and wireless medical devices, Rocket Doctor is bridging the healthcare divide, connecting patients to equitable and accessible healthcare regardless of age, location, or financial status.

We believe that every person deserves equal access to quality healthcare and are looking for team members who are motivated to learn, grow, and innovate, while making a meaningful difference. Since launch we have enabled more than 400 MDs to provide care to more than 700,000 patient visits across Canada, and over 30 MDs to provide care to more than 6000 patients across the United States.

We recently joined the team at Rocket Doctor AI (formerly Treatment.com AI), becoming a publicly-traded company this past Spring, alongside winning a contract with Central California Alliance for Health and their 450,000 members, Aetna and their members in NY State, were selected as the clinical partner on a CVS Health Foundation-funded grant for care of seniors in NY and have grown rapidly across Canada.

This is your chance to get in early with our rapidly growing company so that together we can bring high quality care to millions of patients around the World!

ABOUT THE ROLE

Having grown significantly across Canada and into the United States, we are looking for a Director of Growth to work with our team in order to build and implement a comprehensive vision for direct to consumer advertising strategies, SEO, partner channels and generally optimize our existing digital infrastructure to get from 700,000 to 7M visits.

As a part of the senior leadership team you will report directly to the CEO while collaborating with leadership of Marketing, Product, Engineering, Medical, Operations, Patient Care, Provider Success and Finance. You will be the voice of Growth at the company, and lead the department’s team and direction.

Your job will be to build and lead a world-class in-house advertising and growth team, managing agency and partner relationships, while also jumping in on strategy to contribute in other areas where necessary.

KEY RESPONSIBILITIES

Direct to Consumer Acquisition: Channel responsibilities for both patients and providers through paid search, SEO, paid social, display, email, referrals, affiliates, and more (that you may determine). Manage our internal advertising team on day to day, and collaborate closely with our Patient Care Coordination and Provider Success teams.
Team-building: Build and coach a world-class team of marketing / advertisers.
Analytics: Own analytics through the entire funnel, as well as conversion rate optimization in partnership with marketing and paid search teams. Work with Product / Engineering / Patient Care to grow and develop further analytics tooling and funnel instrumentations to ensure consistent and clean measurements of CAC, LTV, and other key metrics.
PR Strategy: Collaborate with senior leadership and marketing to continue to develop and implement a PR strategy that communicates the Rocket Doctor story.
Brand Strategy: Collaborate with senior leadership and marketing to ensure that Rocket Doctor maintains a consistent and compelling brand identity to match digital acquisition.
ABOUT YOU:

Proven track record of building and growing highly successful advertising campaigns at rapidly-scaling digital health companies
At least 5 years of experience leading a marketing / advertising team.
Experience managing 7+ figure advertising budgets
Experience with both traditional channels (SEM, SEO - Content Writing & Programmatic, Social) and non-traditional channels (community).
Understand the importance of channel mix and long / short-term growth strategies.
Hands on, execution-oriented leader who can balance strategy and execution
Knowledge of / experience in the healthcare industry is critical
Have experience working across both Canada and the United States.
Ideal applicants will have spent time working with Medicaid and/or Medicare as well
BENEFITS

Entirely virtual work - do the job from anywhere in the world
Full health benefits (prescription, dental, vision, paramedical)
Three weeks paid vacation
Stock and options
Join a team that values innovation, creativity, and accountability, and cultivates a positive culture of open-communication and collaboration.
Compensation commensurate with experience


EQUITY STATEMENT

We are committed to fostering an inclusive, equitable, and accessible environment, where everyone feels valued, respected and supported, with a workforce that reflects the diversity of our community. We particularly encourage women, black people, indigenous peoples, people of colour, and members of the LGBTQIA community to apply