Google Ads, Social Media and SEO Expert

Job Summary:

Million Tech Pvt Ltd is looking for a results-driven Google Ads, SEO, and Social Media Ads Expert with 2-3 years of experience in managing Google Ads, SEO, and paid campaigns on Facebook, Instagram, and LinkedIn. The ideal candidate should have a strong understanding of PPC campaigns, social media advertising, and SEO strategies. This role involves planning, executing, and optimizing digital marketing campaigns to enhance online visibility, drive traffic, and maximize ROI for our clients.

Key Responsibilities:

1. Google Ads & Social Media Ads Management:
• Plan, create, and optimize Google Ads campaigns (Search, Display, Shopping, and YouTube).
• Set up and manage Facebook, Instagram, and LinkedIn Ads campaigns to drive engagement and conversions.
• Conduct keyword research and audience targeting to enhance campaign performance.
• Monitor ad performance metrics, adjust bids, and optimize ad spend for maximum ROI.
• Implement A/B testing for ad creatives, landing pages, and ad copies.
• Utilize remarketing strategies to re-engage potential customers.

2. SEO Strategy & Implementation:
• Perform comprehensive on-page and off-page SEO to improve organic rankings.
• Conduct keyword research and implement SEO best practices across website content.
• Optimize website structure, meta tags, headings, alt texts, and content for search engines.
• Build high-quality backlinks and execute effective link-building strategies.
• Conduct technical SEO audits and resolve issues like site speed, duplicate content, and broken links.
• Optimize Google My Business (GMB) for local SEO.

3. Social Media Advertising & Strategy:
• Create and manage Facebook, Instagram, and LinkedIn Ads for lead generation, brand awareness, and conversions.
• Develop custom audience targeting strategies to maximize ad performance.
• Monitor engagement, optimize ad creatives, and adjust ad placements for better results.
• Use Facebook Pixel and LinkedIn Insight Tag for tracking and retargeting campaigns.
• Collaborate with the creative team to develop engaging ad creatives and landing pages.

4. Performance Tracking & Reporting:
• Track campaign performance using Google Analytics, Google Tag Manager, and Facebook Business Manager.
• Provide detailed reports on SEO, PPC, and social media ad performance.
• Implement conversion tracking and KPI measurement.
• Suggest improvements based on data-driven insights.

5. Client Communication & Team Collaboration:
• Regularly update clients on campaign progress and results.
• Work closely with designers, developers, and content teams to execute marketing strategies.
• Stay updated with the latest SEO and paid advertising trends to refine marketing strategies.

Skills & Qualifications:Technical Skills:
• Google Ads Certification (Preferred).
• Strong expertise in Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Proficiency in SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog, and Ubersuggest.
• Hands-on experience with Google Analytics, Google Search Console, and Google Tag Manager.
• Ability to set up and optimize remarketing campaigns across platforms.
• Familiarity with Facebook Pixel, LinkedIn Insight Tag, and UTM tracking.
• Experience with HTML, CSS, and WordPress SEO plugins (Yoast, Rank Math, etc.).

Soft Skills:
• Strong analytical and problem-solving abilities.
• Excellent communication and reporting skills.
• Ability to work independently and meet deadlines.
• Strong attention to detail and data-driven decision-making.

Additional Responsibilities:
• Stay updated with Google algorithm updates, social media ad trends, and PPC best practices.
• Provide insights and recommendations for improving conversion rates and user experience.
• Manage and optimize email marketing campaigns (if required).
• Handle any additional digital marketing tasks as needed.

Benefits:
• Competitive salary based on experience and performance.
• Opportunity to work on diverse and high-impact projects.
• Supportive and collaborative work environment.
• Continuous learning and upskilling opportunities.

How to Apply:
• Send your updated resume and cover letter to hr@milliontech.in with the subject line.

India
West Bengal
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