Manager|Sr| Manager | Online Marketing

Sr. Online Marketing Manager is responsible for coordinating and implementing SEO, SMO & SEM

strategies for the organization. The correct person will be goal oriented, possess exceptional attention

to detail, and have outstanding interpersonal skills.

Key Management Areas of Responsibility

 Define requirements, tasks, and resources associated to SEO strategy.

 Manage and execute implementation of SEO strategy.

 Communication to team and management on strategy/project development, timelines, and

results.

 Collaborate on strategy and goal definition for success.

 Keep pace with SEO, search engine, social media and internet marketing industry trends and

development.

 Contribution to the company blog and at least one social media community.

Key Functional Areas of Responsibility

 Develop a strategy for the improvement of organic search ranking and the maximization of ROI

 Perform keyword research in coordination with business objectives to optimize existing content

and uncover new opportunities.

 Provide SEO analysis and recommendations in coordination with elements and structure of

websites and web pages.

 Provide recommendations and execute/manage strategies for content development in

coordination with SEO goals – general and keyword specific.

 Help to create and support marketing content to socialize and use for social media purposes

(e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and

customers).

 Develop and implement link building campaigns.

 Develop, manage and execute communication/content strategies via social communities in

coordination with business goals.

 Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster

tools).

 Monitor and evaluate search results and search performance across the major search channels

in order to improve rankings.

 Research and administer social media tools in support of organization’s social media strategy.

 Monitor and evaluate web analytics dashboards and reports in order to develop and

recommend SEO strategies.

 Communication to team and management on project development, timelines, and results.

 Manage a team of content writers, link builders, and social media marketers.

 Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and

techniques.

 Manage and monitor growth by implementing campaign solutions; build campaigns,

monitor and optimize for performance and work towards marketing objectives,

Taboola/Yahoo Gemini/Outbrain/Revcontent Ads.

 Manage the implementation, tracking, and measurement of integrated digital marketing

campaigns within the timelines and budgets.

 Provide creative copy suggestions and graphical ad templates.

Professional Competencies

 Passion for SEO and overall internet marketing.

 Outstanding ability to think creatively, strategically and identify and resolve problems.

 Ability to foster strong client relationships at various levels.

 Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

 Ability to clearly and effectively articulate thoughts and points.

 High levels of integrity, autonomy, and self-motivation.

 Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

 7+ year’s experience in Search Engine Optimization (SEO) and Social Media Optimization (SMO).

 Strong understanding of SEO & SMO process.

 Should have experience in running SEM campaigns.

 Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).

 Experience working with CMS and building/administering content in multiple CMS

environments.

 Experience With A/B Testing And Other Testing Metrics.

 Knowledge of HTML/CSS and website administration.

 High-level proficiency in MS Excel, PowerPoint, and Word.

 Experience with website analysis using a variety of analytics tools including Google Analytics as

well as internal reporting tools. Skills:- Digital Marketing, Search Engine Optimization (SEO), SEO management, Marketing, Online advertising and Affiliate marketing

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