Performance Marketing Strategist

Job description
Performance Marketing Strategist

Are you experienced in managing paid media campaigns and passionate about sustainable outdoor products?

We are looking for a Performance Marketing Strategist to develop and execute omni-channel digital marketing strategies. You will work with internal teams and external agencies to optimize campaign performance and achieve business objectives for a prestigious international sustainable outdoor brand.

As the Performance Marketing Strategist, you will be responsible for managing paid media operations, including Search Marketing, Affiliate Marketing, Display Advertising, and YouTube. Additionally, you will set goals, monitor budgets, and report to stakeholders on budget allocation, strategy, and performance. You should have 2-3 years of experience in operational performance marketing and be fluent in English, both spoken and written.

Key Responsibilities
• Develop and implement omni-channel digital marketing strategies and activation plans with the internal acquisition team.
• Ensure activities support key performance indicators such as new customer acquisition, revenue, return on ad spend, cost of sale, customer acquisition cost, traffic, and brand awareness.
• Manage data visualization within channels and collaborate on the conceptualization of creatives and content for performance marketing channels.
• Use data and customer insights to identify new growth strategies and support the business with SEO insights and best practices.

What are we looking for?
• 2-3 years of experience in operational performance marketing, including daily campaign setup, optimization, budget allocation, and bid management.
• Proven experience and success in running PPC campaigns within Google and Bing, along with solid experience across Google's marketing technology ecosystem.
• Strong experience working with web analytics tools and familiarity with affiliate management platforms.
• BSc/BA in a technical, business, or marketing-related field.

Competitive salary.

Please contact Gabby Zachrisson for more information.

United Kingdom
England
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