Sales and Event Manager

Full job description
Job Description: Sales & Event Manager
Expected Start Date: August 1, 2025

Overview
The Sales & Event Manager plays a pivotal role in driving revenue growth and supporting the planning and execution of the OccuNet Classic, held annually at Tascosa Golf Club in Amarillo, Texas. This role focuses on sponsorship sales, marketing and social media strategy, and seamless event operations. Reporting directly to the Tournament Director, the Sales & Event Manager serves as a key contributor to the tournament’s success and visibility, both locally and regionally.
The ideal candidate is a driven, detail-oriented professional with a strong background in sales, marketing, and event management—preferably in the sports, media, or hospitality industries. This individual must be a self-starter who thrives in high-pressure environments, communicates effectively with diverse stakeholders, and takes full ownership of projects from conception through execution.
Key Responsibilities

Sales:
Lead sales efforts focused on Pro-Am entries, hospitality packages, and sponsorship programs across the Texas Panhandle and surrounding regions
Actively prospect and qualify new leads using platforms like LinkedIn and ZoomInfo
Develop compelling sales presentations and marketing collateral using tools such as Digideck, PowerPoint, and Word
Support all phases of the sales cycle including proposal development, contracting, invoicing, and post-sale relationship management
Collaborate with the Tournament Team to maintain accurate revenue tracking in CRM and Excel-based reports
Coordinate sponsor deliverables including hospitality access, branding, tickets, pro-am participation, and event activations
Maintain year-round communication and relationship management with sponsors
Partner with senior leadership and the Tournament Director to establish and execute annual revenue goals, with a minimum growth target of 10% year-over-year
Foster connections with chambers of commerce, tourism boards, and key community organizations and partners
Liaise with PGA TOUR HQ on sales strategy, reporting, and best practices
Assist in the creation and monetization of new sponsorship inventory and event products

Marketing & Social Media:
Work with internal and external teams to produce sales decks, marketing materials, and digital content
Support sponsor social media integration and engagement strategies
Develop and implement marketing plans that align with sponsorship objectives and drive audience growth
Monitor and analyze campaign performance using analytics tools

Event Operations:
Oversee the planning and execution of pro-ams and sponsor activations
Manage ticketing, credentialing, and on-site distribution processes
Use project management tools such as Asana to maintain timelines and task accountability
Contribute to the planning and execution of community events, charitable initiatives, and volunteer recruitment

Key Success Metrics
Achievement of annual revenue and profitability targets
High retention and satisfaction rates among sponsors and tournament partners
Growth in social media engagement and event visibility
Successful execution of sponsorship activations and promotional efforts
Efficient and well-coordinated event operations with seamless execution

Qualifications
Bachelor’s degree in business, marketing, or a related field; equivalent experience may be considered
Minimum 3-5 years of experience in sales
Understanding and capacity to master and utilize CRM software
Proven track record, with the majority of experience in the sports and/or events industry
Experience managing marketing campaigns, social media, and sponsorship activations
Proficiency in Google Suite, Microsoft Office, and event planning tools (e.g., Asana)
Strong negotiation, relationship-building, and communication skills
Ability to work independently while collaborating with cross-functional teams
Willingness to travel to support other Framework Events and work flexible hours, including weekends and holidays
Located in or willing to relocate to Amarillo, Texas

Compensation
Compensation is competitive and will be determined based on the candidate's experience, skills, and qualifications.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, ****** orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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United States
Texas
Amarillo Show on map Get directions