Senior Marketing Consultant
Job details
Job description, work day and responsibilities
Job description:
Job Title: Senior Marketing Consultant
Contract Type: 12-month FTC
Location: Edinburgh
Working style: Hybrid 50% home/office based
Closing date: 17th March 2025
We are seeking an experienced marketing professional to join our Employer Marketing team. The role will involve managing the development and delivery of market leading communications targeted at employers and advisers with a particular focus on acquiring new business.
You will be responsible for delivering consistently high quality, innovative and relevant communications that engage, enthuse, and inform our target audience. Lead cross-functional campaign teams to ensure the efficient and effective delivery of marketing activity.
Ensure the audience view is embedded in all marketing activity across the funnel. Make effective use of data and insight to set campaign objectives and monitor campaign activity, adjusting as appropriate, reporting to Marketing Manager and other relevant senior stakeholders. Manage campaign budgets.
Your responsibilities will include
Develop compelling bid, pitch and tender responses to create meaningful impact with employers and advisers. Identify the most effective media and communication channels across full marketing mix
Day-to-day responsibility for campaigns and initiatives including delivery planning, resource alignment and budget responsibility
Managing, planning and delivering key projects within agreed timescales including working with third party agencies on creative development
Set clear campaign objectives and measures that align with commercial targets and use data and insights to continuously test, learn, and optimise marketing activity
Lead cross-functional teams to deliver best in class marketing to chosen audience groups driving forward new ideas and innovative ideas
Collaborate with stakeholders across the Brand and Marketing function, other parts of the business and external agencies
About you
Experience of working in the financial services industry and understanding the legislative framework - including propositions and distribution models
Developing communications to support new business acquisition desirable, but not essential
Excellent understanding of marketing communication tools and techniques
Proven track record of effective stakeholder management
Excellent project management and communication skills
Experience of planning and running large integrated marketing campaigns including budget and risks.
Strong understanding of how to apply brand and language guidelines.
About Royal London
We’re the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.
Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.
We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits
Inclusion, diversity and belonging
We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.
Company address
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Offer ID: #1046408,
Published: 1 week ago,
Company registered: 7 months ago
