Job Description
The role
This full-time role will contribute to shaping the future of digital advertising at Lupo Digital. As the Lupo Digital Social Media Advertising Specialist, you will set up, develop and continuously optimise ad campaigns, ad creative, ad copy and landing pages. Work with all aspects of Social Media advertising including but not limited to automation, ad scheduling, conversion tracking, offers, video ads, e-commerce, and bidding optimisation.
You have a passion for understanding data, creating strategic campaigns, and generating leads and revenue for clients.
Responsibilities
Manage and execute multiple ad campaigns including but not limited to audience research, strategic account setup, campaign configuration and implementation, within each campaign's budget.
The ability to deploy an effective lead nurturing campaign strategy.
Perform post-campaign analysis to determine performance and ROI.
Provide regular reporting on client ad performance and campaign results to the project management team and to senior management and potentially client, as well.
Manage client deadlines, including at the last minute. Given the on-demand nature of digital advertising, this includes (if required), after-hours support to manage last-minute deadlines.
Manage, and plan clients' ad spending and recommend budgets as required for campaigns.
Your Skills and Experience
Experience with Facebook and Instagram services, including Ad Manager, Business Manager, Audience Insights, Facebook Analytics, and Facebook Pixels.
You are naturally competitive. You are assertive. You don’t take no for an answer, and you are always digging deeper.
You are passionate, innovative, and collaborative. You care about the culture and environment where you work and you are going to take ownership of the time you spend with us and truly make an impact.
You love working with clients and fortifying relationships for long-term success.
You are a problem solver through-and-through. You do not rest until you figure out the answers to the most complex marketing issues.
You have a comprehensive understanding of the funnel, paid ads, social media, and analytics.
Tracking and reporting on campaign results using Facebook Ads Reporting tools and or HubSpot Ad reporting tools, data analysis.
You do have a very good understanding of Facebook Audience tool and you know how and when to use this to get better results for Ad campaigns.
Required
Facebook Business Manager - Facebook Ad Experience: 2-3 Years
Must have experience managing ad spend.
2-3 years’ previous experience in marketing, advertising, or managing Social Media Ads accounts including Facebook and Instagram
Must have experience working with Facebook Business/Ads Manager.
Consistently exceeding your goals.
Expertise in communicating via phone, email, webinar, and video conferencing.
Hustle and determination.
Ability to adapt to new situations quickly in an ever-changing industry.
Fine attention to details especially across Copy, Imagery, Design and related campaign elements (Budget, platform settings).
Nice to have - preferred
Bachelor's degree preferred (Marketing, Business, or Communication).
Positive, confident, energetic “can-do” attitude.
LinkedIn ads experience preferred.
HubSpot (Ads, Landing Pages, lists, Pixel set up, reporting and analytics) experience
Understand (really helps if a deep understanding of) Inbound Methodology
Google Tag Manager experience
Google Analytics experience
Google Ads experience
Reports to
Lupo Digital Paid Media Manager.
Works collaboratively with Lupo Marketing, Production, Creative Design and Technical Teams.
The Kind of Clients We Work With
We work with a variety of medium to large-sized companies, and funded startups, across various of industries ranging from educational institutions, and insurance, to health, environmental and not-for-profits.
Next Step
You will be expected to:
Submit your resume/cv on the form alongside
Provide, exhibit and demonstrate your experience in this role
Application Process
Resume review
Video screening interview (additional meetings may be required)
Case study review and practical exercise
Final interview
Reference checking
Benefits and Perks:
Paid time off
Flexible work arrangements
Company laptop
Fantastic culture of caring people
How to Apply
If this sounds like you and you think you're a fit and have what it takes, please submit your application, including your resume, on the form provided above.
Let's make magic together!
About Lupo Digital
Lupo Digital is a digital sales and marketing agency and consultancy specialising in HubSpot and inbound sales and marketing strategy, campaign execution and training. We are aspiring to become a Certified B Corporation and that means we put people first, then the planet, and then profit … by definition but we put purpose before profit.
We are also one of HubSpot’s leading Diamond tiered partners in Australia (based in Sydney).
We specialise in:
Inbound digital growth strategy leveraging the HubSpot platform across the sales, marketing, customer service, web and technical development and integration functions.
Inbound marketing campaigns, production and execution including paid and social media, EDM’s email marketing, blogs, digital asset, video and animation creation, etc.
Marketing automation, including: website and landing pages, CTA’s, workflows, lead scoring, etc.
HubSpot training
Websites, Growth Driven Design and creation
This full-time role will contribute to shaping the future of digital advertising at Lupo Digital. As the Lupo Digital Social Media Advertising Specialist, you will set up, develop and continuously optimise ad campaigns, ad creative, ad copy and landing pages. Work with all aspects of Social Media advertising including but not limited to automation, ad scheduling, conversion tracking, offers, video ads, e-commerce, and bidding optimisation.
You have a passion for understanding data, creating strategic campaigns, and generating leads and revenue for clients.
Responsibilities
Manage and execute multiple ad campaigns including but not limited to audience research, strategic account setup, campaign configuration and implementation, within each campaign's budget.
The ability to deploy an effective lead nurturing campaign strategy.
Perform post-campaign analysis to determine performance and ROI.
Provide regular reporting on client ad performance and campaign results to the project management team and to senior management and potentially client, as well.
Manage client deadlines, including at the last minute. Given the on-demand nature of digital advertising, this includes (if required), after-hours support to manage last-minute deadlines.
Manage, and plan clients' ad spending and recommend budgets as required for campaigns.
Your Skills and Experience
Experience with Facebook and Instagram services, including Ad Manager, Business Manager, Audience Insights, Facebook Analytics, and Facebook Pixels.
You are naturally competitive. You are assertive. You don’t take no for an answer, and you are always digging deeper.
You are passionate, innovative, and collaborative. You care about the culture and environment where you work and you are going to take ownership of the time you spend with us and truly make an impact.
You love working with clients and fortifying relationships for long-term success.
You are a problem solver through-and-through. You do not rest until you figure out the answers to the most complex marketing issues.
You have a comprehensive understanding of the funnel, paid ads, social media, and analytics.
Tracking and reporting on campaign results using Facebook Ads Reporting tools and or HubSpot Ad reporting tools, data analysis.
You do have a very good understanding of Facebook Audience tool and you know how and when to use this to get better results for Ad campaigns.
Required
Facebook Business Manager - Facebook Ad Experience: 2-3 Years
Must have experience managing ad spend.
2-3 years’ previous experience in marketing, advertising, or managing Social Media Ads accounts including Facebook and Instagram
Must have experience working with Facebook Business/Ads Manager.
Consistently exceeding your goals.
Expertise in communicating via phone, email, webinar, and video conferencing.
Hustle and determination.
Ability to adapt to new situations quickly in an ever-changing industry.
Fine attention to details especially across Copy, Imagery, Design and related campaign elements (Budget, platform settings).
Nice to have - preferred
Bachelor's degree preferred (Marketing, Business, or Communication).
Positive, confident, energetic “can-do” attitude.
LinkedIn ads experience preferred.
HubSpot (Ads, Landing Pages, lists, Pixel set up, reporting and analytics) experience
Understand (really helps if a deep understanding of) Inbound Methodology
Google Tag Manager experience
Google Analytics experience
Google Ads experience
Reports to
Lupo Digital Paid Media Manager.
Works collaboratively with Lupo Marketing, Production, Creative Design and Technical Teams.
The Kind of Clients We Work With
We work with a variety of medium to large-sized companies, and funded startups, across various of industries ranging from educational institutions, and insurance, to health, environmental and not-for-profits.
Next Step
You will be expected to:
Submit your resume/cv on the form alongside
Provide, exhibit and demonstrate your experience in this role
Application Process
Resume review
Video screening interview (additional meetings may be required)
Case study review and practical exercise
Final interview
Reference checking
Benefits and Perks:
Paid time off
Flexible work arrangements
Company laptop
Fantastic culture of caring people
How to Apply
If this sounds like you and you think you're a fit and have what it takes, please submit your application, including your resume, on the form provided above.
Let's make magic together!
About Lupo Digital
Lupo Digital is a digital sales and marketing agency and consultancy specialising in HubSpot and inbound sales and marketing strategy, campaign execution and training. We are aspiring to become a Certified B Corporation and that means we put people first, then the planet, and then profit … by definition but we put purpose before profit.
We are also one of HubSpot’s leading Diamond tiered partners in Australia (based in Sydney).
We specialise in:
Inbound digital growth strategy leveraging the HubSpot platform across the sales, marketing, customer service, web and technical development and integration functions.
Inbound marketing campaigns, production and execution including paid and social media, EDM’s email marketing, blogs, digital asset, video and animation creation, etc.
Marketing automation, including: website and landing pages, CTA’s, workflows, lead scoring, etc.
HubSpot training
Websites, Growth Driven Design and creation
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Advertising Specialist position is now open for candidates interested in the Media & Communication sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.