Account Executive (Open to Industry Changers)

Full job description
Department: Growth
Contract Type: Permanent
Working Schedule: Full-time, Monday to Friday, 9:00 AM – 5:30 PM GMT (37.5 hours per week)
Location: WeWork Waterloo / Hybrid
Start Date: ASAP
Salary: Competitive, commensurate with experience

About Us
Avvoka is a leading legal technology company specializing in document automation. Our platform enables law firms and in-house legal teams to draft, negotiate, and manage contracts faster and more accurately. We’re trusted by top industry names: facilitating deals for magic circle law firms like AO Shearman, supporting McDonald's global expansion, and powering licensing for HBO and Sony.
Our culture blends high performance with humour and collaboration. After growing our headcount by 30% and increasing revenue by over 70% organically last year, we’re scaling rapidly and looking for exceptional people to join the journey.

Who You Are
We’re looking for a driven Account Executive who is ready to make the leap into technology sales - particularly enterprise SaaS. This role is ideal for someone coming from a regulated industry (e.g. legal, financial services, consulting, healthcare, insurance) where you've sold complex, high-stakes solutions or services to sophisticated clients. You’re now looking to apply that expertise to a fast-growing, tech-forward company.

You might not come from a legaltech SaaS background - and that’s okay. What matters most is that you’re a natural communicator, problem solver, and trusted advisor who can confidently lead B2B sales conversations with senior stakeholders, especially in professional services or regulated settings.

Key Responsibilities

1\. Client Acquisition & Qualification

Identify and qualify new business opportunities in the document automation and broader legal tech space
Build rapport with prospects in law firms and legal departments, understanding their goals and pain points
Create and present tailored solutions that resonate with risk-aware, regulated buyers
2\. Sales Strategy Execution

Lead the full sales cycle – from initial outreach through product demo, commercial negotiation, and close
Address both technical and non-technical objections with clarity and confidence
Feed insights back to marketing and product teams to refine our go-to-market messaging and roadmap
3\. Account Management & Expansion

Develop long-term relationships with clients, helping them extract maximum value from the platform
Identify upsell and cross-sell opportunities, supported by a deep understanding of client needs
4\. Market Engagement

Stay informed on legaltech trends, regulatory shifts, and competitor activity
Represent Avvoka at industry events and client-facing forums, building both your and our brand
Person Specification

Must-haves:
Some experience in a complex B2B sales or advisory role – ideally in a regulated industry (e.g. legal, finance, consulting)
Proven success selling or advising on high-value services or platforms to discerning clients (e.g. partners, GCs, CIOs)
Excellent communication skills with the ability to explain abstract or technical concepts simply
A consultative sales mindset
Comfort working independently in a fast-paced, startup-style environment
Nice-to-haves:
Experience selling SaaS, legaltech, or working at the intersection of technology and law
Background in law, finance, or professional services (e.g. ex-lawyer, ex-consultant, ex-financial advisor)
Familiarity with the sales process from lead generation through to close in an enterprise context
What We Offer

Remote-first working policy (flexibility to work from home or office)
Private health insurance (post-probation)
WeWork access (free coffee, events, modern workspaces)
“Summer Fridays” – early finish every other Friday in July & August
Annual learning & development budget
Home office IT allowance
25 days annual leave + public holidays
Company pension scheme
Flexible dress code
A clear path for career progression in a high-growth scale-up environment
Why Join Us?
At Avvoka, you’ll help redefine how contracts are created and managed. You’ll join a collaborative, ambitious team that values growth, ownership, and transparency. If you’re excited to apply your experience in a new domain and be part of a high-impact legaltech scale-up, we want to hear from you.

Equal Opportunities
We’re committed to building a diverse, inclusive workplace. We welcome applications from all backgrounds – especially those underrepresented in technology – and are happy to accommodate candidates with disabilities during the recruitment process.