Brand Writer

As a Brand Writer at a performance marketing agency, your main responsibility will be creating high-quality written content to support various marketing campaigns. You will collaborate closely with the marketing team to develop blog posts, landing pages, ad copy, email campaigns, social media content, and other digital materials aimed at generating leads, enhancing conversions, and increasing brand awareness. Your success in this role will hinge on your ability to craft persuasive and engaging copy while aligning with key marketing metrics.

Your key responsibilities will include writing, editing, and proofreading content for different digital formats such as blog posts, landing pages, email newsletters, social media posts, paid ads, case studies, and product/service descriptions. You will be tasked with developing content that is optimized for achieving performance marketing objectives, be it boosting conversions, driving website traffic, generating leads, or improving user engagement. Additionally, you will conduct keyword research and create SEO-optimized content to enhance organic search visibility and direct traffic to client websites.

Collaboration will be a vital aspect of your role as you will work closely with the performance marketing, design, and strategy teams to ensure that the content aligns with campaign objectives, branding, and the needs of the target audience. Analyzing campaign performance metrics will also be part of your responsibilities to refine content strategies, enhance engagement, and elevate conversion rates. You will leverage A/B testing insights to adjust the tone, messaging, and CTAs for improved performance. Engaging with clients or account managers to comprehend their business goals and target audience will also be essential to ensure that the content produced aligns with their marketing objectives.

Staying updated with industry trends, content strategies, and emerging marketing techniques will be crucial to continually enhance the quality of your writing and contribute innovative ideas to campaigns. Required skills and qualifications for this role include 2-3 years of content writing experience, strong writing abilities, SEO knowledge, performance-driven mindset, analytics proficiency, content strategy development, creative thinking, adaptability, attention to detail, and familiarity with performance marketing tools, content management systems, HTML, and email marketing platforms.

Joining the team will offer you a collaborative environment where you will work with a talented group of marketers, designers, and strategists to create content that drives results. Your work will have a direct impact on revenue generation and growth for a diverse set of clients. Additionally, you will have opportunities for career growth through professional development, mentorship, workshops, and the potential for leadership roles.,