Chief Marketing Officer

Job highlights
Identified by Google from the original job post
Qualifications
15+ years of marketing experience, with at least 5 years in C-level or senior executive roles, building a completely new brand or massively scaling an existing product or service
7+ years of experience in retail marketing with a proven track record of implementing successful campaigns that drive foot traffic, repeat visits, utilization, and in-store revenue
An obsession with data-driven decision making with competencies in digital marketing analytics, CRM systems, and marketing automation tools
Track record of driving customer acquisition including international markets
Ideal industry experience includes an infrastructure marketplace, a high-growth digital wellness company, or service including hospitality or healthcare
Strong leadership capabilities coupled with a hands-on approach to building, managing and mentoring high-performing marketing teams
Excellent presentation skills, with the ability to inspire and influence both internal and external stakeholders including BOD
Benefits
Join a trailblazing tech company anticipated to transform the massage industry
Making a difference with a product that empowers healthier and happier living
Free massages in NY and SF HQ!
An environment that empowers individuals, emboldens teams, and rewards achievement
Early stage equity in a company led by serial entrepreneurs with multiple exits
Medical, vision, and dental insurance covered by us
401k with an immediate vesting of company match
Unlimited vacation, generous parental leave
Working late?
Competitive pay + bonus + equity plan
The salary range for the role is $250,000 - 300,000 USD or commensurate with experience
Responsibilities
You'll be collaborating cross-functionally with executive leadership as we build strategic partnerships and launch our owned & operated retail stores
This is an amazing opportunity for you to own the development and execution of cutting-edge B2B and B2C digital marketing strategies and leverage your leadership capabilities in a high-growth, data-driven environment
Own the development and execution of Aescape’s B2B and B2C marketing strategies to drive significant business growth and global brand awareness
Execute on innovative international marketing strategies to drive foot traffic and repeat visits to both partners and Aescape's owned & operated retail locations
Spearheaded customer acquisition initiatives across global markets to increase revenue through data-driven loyalty programs and personalized engagement strategies
Lead a metrics-driven approach to marketing, establishing clear goals, milestones and regularly reporting on performance to key stakeholders
Ensure the consistent delivery of high-quality marketing materials and presentations that resonate with our members, partners and retail stakeholders
Collaborate with C-suite executives and board members to align marketing objectives with overall business goals and vision
Cultivate and maintain strategic partnerships to enhance brand positioning and drive business growth
Job description
Aescape is looking for a Chief Marketing Officer who can drive significant business growth and elevate Aescape’s global brand awareness as we revolutionize the massage therapy industry. You'll be collaborating cross-functionally with executive leadership as we build strategic partnerships and launch our owned & operated retail stores. This is an amazing opportunity for you to own the development and execution of cutting-edge B2B and B2C digital marketing strategies and leverage your leadership capabilities in a high-growth, data-driven environment. If this sounds like you, we'd love to hear from you!

This role is onsite, based in our New York City HQ

Aescape is the NY-based lifestyle robotics company redefining self-care.

We announced the world's first commercially available, fully automated AI-powered massage experience with Equinox in March — and this is only the beginning. We are in a period of rapid growth, launching our category-transforming product throughout 2024 with global leaders in hospitality, wellness, sports and fitness.

Backed by $85M in funding from investors like Valor Equity Partners (an early investor in Tesla and SpaceX), we've assembled a team of top talent across connected hardware and fitness from industry giants like Amazon, Apple, Peloton, Tonal, Uber, and more to bring people and robotics together for better living.

In less than 48 hours since announcing our launch and partnership, publications like WIRED, Fast Company, Popular Science, Sports Business Journal, Fortune and Now This News have covered our news, with remarkable enthusiasm.

What You’ll Do

As a Chief Marketing Officer at Aescape you will:
• Own the development and execution of Aescape’s B2B and B2C marketing strategies to drive significant business growth and global brand awareness.
• Execute on innovative international marketing strategies to drive foot traffic and repeat visits to both partners and Aescape's owned & operated retail locations
• Spearheaded customer acquisition initiatives across global markets to increase revenue through data-driven loyalty programs and personalized engagement strategies.
• Lead a metrics-driven approach to marketing, establishing clear goals, milestones and regularly reporting on performance to key stakeholders.
• Ensure the consistent delivery of high-quality marketing materials and presentations that resonate with our members, partners and retail stakeholders.
• Collaborate with C-suite executives and board members to align marketing objectives with overall business goals and vision.
• Cultivate and maintain strategic partnerships to enhance brand positioning and drive business growth.

What You’ll Bring
• 15+ years of marketing experience, with at least 5 years in C-level or senior executive roles, building a completely new brand or massively scaling an existing product or service.
• 7+ years of experience in retail marketing with a proven track record of implementing successful campaigns that drive foot traffic, repeat visits, utilization, and in-store revenue.
• An obsession with data-driven decision making with competencies in digital marketing analytics, CRM systems, and marketing automation tools.
• Track record of driving customer acquisition including international markets.
• Ideal industry experience includes an infrastructure marketplace, a high-growth digital wellness company, or service including hospitality or healthcare.
• Strong leadership capabilities coupled with a hands-on approach to building, managing and mentoring high-performing marketing teams.
• Excellent presentation skills, with the ability to inspire and influence both internal and external stakeholders including BOD.
• MBA or advanced degree in Marketing, Business, or related field preferred.

What’s In It For You
• Join a trailblazing tech company anticipated to transform the massage industry.
• Making a difference with a product that empowers healthier and happier living.
• Free massages in NY and SF HQ!
• An environment that empowers individuals, emboldens teams, and rewards achievement.
• Early stage equity in a company led by serial entrepreneurs with multiple exits.
• Medical, vision, and dental insurance covered by us.
• 401k with an immediate vesting of company match.
• Unlimited vacation, generous parental leave.
• Working late? Dinner is on us.
• Competitive pay + bonus + equity plan. The salary range for the role is $250,000 - 300,000 USD or commensurate with experience.

Begin Your Aescape Career Journey

At Aescape, we're on a mission to redefine self-care for a better world, and we're seeking trailblazers to join us on this journey. We're inspired by individuals who are passionate, driven, and eager to learn. We value diverse perspectives and resourceful, determined individuals who are committed to making a difference. At Aescape, we empower people to reach their full potential, just as our product empowers better living. If you're ready to innovate, create, and make a meaningful impact, we want you on our team.

YOUR JOURNEY. YOUR AESCAPE.

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