Digital Marketing Associate

About the Role

We are seeking a results-driven Digital Marketing Associate to join our dynamic team at Leap. If you have 1–2 years of hands-on experience managing paid digital advertising campaigns, especially on Meta (Facebook/Instagram) and Google platforms, and thrive in a fast-paced, entrepreneurial environment, this is the perfect opportunity to accelerate your career.

The charter for this role will include:
• Create, manage, and optimize paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads platforms
• Track and analyze campaign performance metrics (e.g., CTR, CPC, CPA, ROAS)
• Prepare actionable reports and share insights to improve campaign effectiveness
• Use data and analytics to identify trends, diagnose issues, and recommend optimizations
• Assist and execute A/B tests for ads and landing pages to drive continuous improvement
• Collaborate with creative teams to develop and refine ad creatives and copy
• Monitor and maintain account and campaign hygiene to ensure optimal performance and compliance
• Tackle campaign challenges with a structured, analytical, and problem-solving approach

Ideal Persona would:
• 1+ years of hands-on experience managing paid campaigns on Meta and Google Ads
• Proficient with campaign management tools and analytics platforms (e.g., Google Ads Manager, Meta Ads Manager, Google Analytics)
• Strong quantitative, analytical, and problem-solving skills
• Demonstrated ability to achieve performance targets (e.g., CPA, ROAS)
• Excellent written and verbal communication skills
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Self-starter, highly organized, detail-oriented, and able to thrive with autonomy
• Experience with landing page optimization or creative briefing is a plus

Everyone at Leap is entrepreneurial, moves fast and operates with extreme ownership.
There is minimal management and extreme autonomy.
If the above defines you, you will fit in snugly.

What is Leap?

Leap is a global student mobility platform that empowers students’ aspirations for a global career and education

We have built this and this and this

We work at the exciting intersection of fintech & edtech
And we love that we succeed as a business while powering the dreams of talented students!

How far along are we?

We are the leaders in our space by a mile!

We are backed by Sequoia, Jungle Ventures, Owl Ventures & Harvard!

Read the latest fundraise news here

Who are we as people?

We have a lean, rockstar team.
We have come this far with a lean team because we love to increase the talent density with every new member we add. Yes, we are more picky than the usual company.
We hire slowly and deliberately

You can meet our founders here -> Arnav Kumar and Vaibhav Singh
Arnav tweets here

What will you be doing?

We are now building our leadership team and would love to engage
This is a great time to join the rocketship and participate in the upside -

Broadly,
• You will have tearing-your-hair level complex & challenging problems to solve
• With massive upside if you solve them
• In a super fast paced environment that will challenge you
• With enough resources to be audacious
• And mentorship from an experienced founding team

Your move !:)
• Having a busy week? - Simply apply here
• Want to skip the queue? - Take out a few mins and write a standout email to us at
• aravind.zakarias@leapfinance.com