Digital Marketing & Growth Specialist

Profile overview: Ultimez is looking for a Digital Marketing Specialist with expertise in growth marketing, SEO, and content strategy to drive brand visibility and audience engagement. In this role, you will develop data-driven marketing strategies, optimize content for search and conversions, and collaborate with cross-functional teams to enhance digital presence.Responsibilities: Growth Marketing & Engagement:Execute campaigns to boost traffic, engagement, and conversions.Use SEO, email marketing, paid ads & community-building for user acquisition.Track and optimize KPIs like organic traffic, CTRs, and retention.Implement lead generation to grow subscribers & brand loyalty.Content Strategy & SEO:Create and optimize SEO-driven content on blockchain, fintech & Web3.Edit & audit content for accuracy and engagement.Craft compelling headlines, meta descriptions & CTAs.Research trends for relevant, high-impact content.Performance & Analytics:Conduct content audits & enhance search rankings.Implement SEO tactics like keyword research & link-building.Analyze performance using Google Analytics, Ahrefs & SEMrush.Optimize evergreen & high-performing content.Social Media & Community Growth:Engage with crypto & fintech communities on key platforms.Leverage influencer partnerships, AMAs & guest content.Optimize social media & newsletter distribution.Collaboration & Strategy:Align branding with designers, developers & marketing teams.Stay updated on industry trends & algorithm changes.Test & refine strategies.Requirements:Bachelor's or Master's degree in Marketing, Communications, or a related field.1-4 years of experience working in the domain in growth marketing, SEO, or digital marketing (preferably in crypto, fintech, or finance).SEO & Content Expertise: Hands-on experience with SEO tools (Ahrefs, SEMrush, Moz) and content optimization.Analytics & Data-Driven Mindset: Familiarity with Google Analytics, Search Console, and social media insights.Social Media & Community Growth: Experience in leveraging social platforms for organic engagement.Adaptability & Industry Knowledge: Strong understanding of diverse industries, including Bitcoin, Ethereum, DeFi, NFTs, Web3, and emerging market trends.Project Management: Ability to handle multiple projects, prioritize tasks, and meet deadlines.

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