Search Engine Marketing Specialist
Job details
Job description, work day and responsibilities
SEM Specialist:
Are you a self-starter, experimental, and passionate about growing businesses through marketing? Are you a quantitative marketer driven by data and eager to make an impact across a company? Are you looking to go beyond typical marketing silos with ownership of the end-to-end customer journey from the audience through to the sale? If this sounds like you, then we’d love to hear from you!
Healthcare.com is looking for a Paid Search Specialist to join our team to support the strategy & execution of SEM activities for our flagship brand. This role is highly strategic and is important to the future growth of our company. The SEM Specialist is responsible for daily executional tasks within the campaigns which include ad copy & landing page testing, keyword research & bidding analysis. The SEM Specialist is also responsible for daily, weekly & monthly reporting to senior leadership across the company. This role is highly analytical and requires a strong data mindset to be successful.
About the Company
Founded in 2014, Healthcare.com is a privately-owned company whose mission is to help consumers make better healthcare decisions. We’re focused on improving how people shop for and enroll in health insurance coverage through data, content, and superior customer service. Our mission is to empower individuals, families, and small businesses by providing information and recommendations. We have an elite team of over 150 teammates in Miami, Indianapolis, New York City, Guatemala City, and distributed around the globe.
What You’ll Do:
• Work US EST hours (7:00 am to 3:00 pm)
• Develop new concepts and ideas to drive client campaign performance
• Research, source, and manage new creative marketing assets in various client verticals
• Work horizontally with team members to identify campaign objectives, define KPIs, and execute key campaign optimizations
• Conduct analysis that results in actionable insights and data-driven recommendations
• Experience with the ideation, creation, execution and support of paid search campaigns, including but not limited to account setup, strategy development, organization, and management
• Daily use of reporting, analytics, and trend tools within Google & Bing
• Know how to set up search campaigns: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management
What You Have:
• Bachelor's degree in Engineering or B.Tech.
• Experience with Google Analytics, Tableau & Excel are expected
• Minimum 2-3 years of paid search experience using Google Ads and Bing Ads
• Proficiency with Microsoft Excel & Office (Word, Powerpoint)
• Strong math skills
• Experience in analytics
• Ability to work well in fast paced environment
• Entrepreneurial and Proactive spirit
• Team player
• Excellent oral and written communication skills
• Search Ads 360 or other bid management software experience
• Hands on experience managing display or native campaigns is a plus
Who You Are:
• Analytically-minded, with the ability to work with complex data sets to understand performance, optimize campaigns, drive decision-making outcomes, and measure outcomes
• Critical thinker, with broad knowledge and experience addressing complex issues, and who can define strategic issues clearly despite ambiguity
• Results-driven, who can be counted on to exceed goals consistently and motivate others to do the same
The Perks
• Up to 15 days of paid time off
• 10 company observed holidays
• Most importantly, an inclusive company culture established by an incredible team!
Get to Know Us!
https://www.healthcare.com/
linkedin.com/company/healthcare-com
Company address
You will be redirected to another website to apply.
Offer ID: #576234,
Published: 2 weeks ago,
Company registered: 2 years ago
