Social Media and Content Lead

Full job description
Job Introduction
We’re seeking a creative, hands-on Social Media and Content Lead to develop high-impact content for our national digital platforms. This role is a chance to shape the voice of a social enterprise, producing content that drives real-world change.
Working closely with the Head of Marketing and National Marketing Manager, you’ll deliver content that engages audiences and reflects the purpose and personality of Turning Point. The role focuses heavily on execution (about 80%), with opportunities to contribute to strategy (20%). Perfect for someone ready to own a national content function and build a portfolio that matters.
This is a fixed-term contract for 12 months.
The role is hybrid with minimum one day at our London office.

Main Responsibilities

Produce, plan, and publish engaging content across Facebook, Instagram, X, Bluesky, LinkedIn, and TikTok
Maintain a content calendar with the National Marketing Manager and Head of Marketing
Capture and edit short-form video for Reels and TikTok
Design branded content using Canva and Capcut for social, email, and web
Monitor trends and updates to guide content choices
Write SEO-optimised blog content and campaign landing pages
Ensure all content aligns with tone, brand, and accessibility standards
Work with teams across substance use, mental health, learning disability, and public health to source stories
Collaborate with External Relations, Internal Comms, and Involvement teams for consistent messaging
Support and advise regional marketing colleagues on social media best practices
Create a central library of high-performing, reusable content

The Ideal Candidate
You’re a natural at creating scroll-stopping content that educates, inspires, and connects. You know what works on each platform, thrive in fast-paced, purpose-driven settings, and move quickly from idea to execution.

Essential Skills & Experience
Experience managing and growing social media channels professionally
Strong copywriting for both social and web
Basic design skills (Canva or similar)
Video editing for short-form video (TikTok, Reels, Shorts)
Understanding of SEO for content
Comfort working across teams and managing multiple projects
Passionate about social justice, public health, or community impact

Desirable
Experience in health, public sector, charity, or social enterprise
Familiarity with accessibility standards
Campaign activation using micro-influencers
Comfort in front of or behind the camera
Knowledge of content analytics

What Success Looks Like
Proactive, dynamic content calendar with clear themes and forward planning
Consistent creation of high-performing, mission-driven content
Regular reporting with actionable insights to improve content
Turning Point is seen as a leader in purposeful digital content and storytelling
Growth in social community engagement, reach, and advocacy

About us
As a leading health and social care provider with more than 300 locations across England, we take real pride in the services we offer.
We run all of our services on a not-for-profit basis; instead, we invest every penny back into our services and people. We never stop believing in change for the better, and we work constantly to improve the lives of the people we support.

What Benefits Will I Receive?
We know reward looks different to each person and so whether its ways to make your money go further, a culture supporting recognition and celebration, or opportunities to boost your career – we want to support you in every way we can with our total reward package.
You will get 33 days’ paid holiday a year, increasing with each year of service up to 35 days. Plus the option to buy additional holidays and spread the cost.
Join our team and discover the comprehensive benefits we offer by following the link below to explore all the exciting perks available to our employees.

Turning Point Benefits

We reserve the right to close this advert early if we are able to appoint to the vacancy before the advertised closing date.
Turning Point

Attached documents
TP Social Media and Content Lead AH July 2025.docx
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