Sr. Data Analyst – Marketing Technology | Digital & Technology

Job Description: Position Title Sr Business Analyst Function/Group Digital & Technology Location Mumbai Shift Timing 11AM – 8PM Role Reports to Manager Remote/Hybrid/in-Office Hybrid ABOUT GENERAL MILLS We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell. How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people. With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out https://www.generalmills.co.in We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow. JOB OVERVIEW Function Overview The Digital and Technology team at General Mills stands as the largest and foremost unit, dedicated to exploring the latest trends and innovations in technology while leading the adoption of cutting-edge technologies across the organization. Collaborating closely with global business teams, the focus is on understanding business models and identifying opportunities to leverage technology for increased efficiency and disruption. The team's expertise spans a wide range of areas, including AI/ML, Data Science, IoT, NLP, Cloud, Infrastructure, RPA and Automation, Digital Transformation, Cyber Security, Blockchain, SAP S4 HANA and Enterprise Architecture. The MillsWorks initiative embodies an agile@scale delivery model, where business and technology teams operate cohesively in pods with a unified mission to deliver value for the company. Employees working on significant technology projects are recognized as Digital Transformation change agents. The team places a strong emphasis on service partnerships and employee engagement with a commitment to advancing equity and supporting communities. In fostering an inclusive culture, the team values individuals passionate about learning and growing with technology, exemplified by the "Work with Heart" philosophy, emphasizing results over facetime. Those intrigued by the prospect of contributing to the digital transformation journey of a Fortune 500 company are encouraged to explore more details about the function through the following Link Purpose of the role The purpose of the Senior Technical Business Analyst (SFMC & Data cloud) role is to bridge the gap between business objectives and technical execution, enabling data-driven and personalized customer engagement strategies across marketing channels. This role plays a critical part in gathering, analyzing, and translating complex marketing and customer data requirements into scalable solutions using Salesforce Marketing Cloud and Salesforce Data cloud. By leveraging expertise in SFMC tools (e.g., Journey Builder, Email Studio, Automation Studio) and Salesforce Data cloud capabilities, the Senior Technical Business Analyst enables unified customer profiles, audience segmentation, and real-time personalization. The role supports the end-to-end delivery of marketing initiatives, enhances data governance and integration, and contributes to marketing transformation through best practices, documentation, and stakeholder collaboration. Ultimately, this position ensures that customer data is strategically harnessed to deliver consistent and impactful experiences across all touchpoints. KEY ACCOUNTABILITIES Requirements Gathering & Analysis Solution Design & Documentation Stakeholder Collaboration & Communication Project & Delivery Oversight Platform Configuration & Support MINIMUM QUALIFICATIONS Education – Full time graduation from an accredited university (Mandatory- Note: This is the minimum education criteria which cannot be altered) PREFERRED QUALIFICATIONS "Must Have" Experience 6–+ years of relevant experience in a business-facing, solution-based business analyst position preferably marketing-related including at least 2–3 years of hands-on experience with Salesforce Marketing Cloud (SFMC). Proven expertise in requirements gathering, business process modelling, and functional documentation. Strong experience facilitating stakeholder interviews, workshops, and cross-functional collaboration. Hands-on experience with business analysis tools (e.g., JIRA, Confluence) Ability to work with technical teams to translate business needs into clear, actionable specifications. Excellent written and verbal communication skills. Strong analytical, problem-solving, and organizational skills Ability to translate technical concepts for non-technical stakeholders. Ability to work with marketing teams and data analysts to gather and refine requirements. Hands-on experience with Journey Builder, Automation Studio, Email Studio, Content Builder, Mobile Studio, and Contact Builder. Experience designing and optimizing multi-channel customer journeys. Basic knowledge in SQL and AMPscript. Experience working in Agile/Scrum delivery frameworks and using tools like JIRA or Confluence. Strong grasp of data governance, privacy compliance (GDPR, CAN-SPAM), and consent management in digital marketing. Experience with user onboarding, training, and documentation for SFMC systems. Experience building and supporting Marketing Cloud Personalization and Salesforce Data Cloud solutions. "Value Add" Experience Understanding of marketing KPIs, campaign performance tracking, and reporting using tools like Datorama, Tableau, or Google Analytics. Experience working in industries with complex compliance or regulatory requirements Ability to train users or conduct SFMC enablement sessions for business stakeholders. Familiarity with A/B testing, lead scoring models, or predictive segmentation. Skill proficiency Expectations: Expert level Intermediate Level Basic Level Business Analysis & Requirements Gathering, Stakeholder Communication & Workshops Agile / Scrum Methodologies, JIRA / Confluence or similar tools, Reporting & Analytics, SQL / Data Querying, Campaign Journey Mapping / Personalization, Marketing Automation Concepts AMPscript / SSJS/ API Integration (REST/SOAP)

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